Interior Design Niche Marketing Strategy

Those that truly specialize in a particular area (i.e. Kitchen and Bath designers) and firms that use a niche as a market strategy.

Let's focus on the latter, because if you are trying to create a message that appeals to anyone that may be interested in any form of Interior Design, you are spinning your wheels and wasting your resources.

The best way to gain awareness is by marketing through the strategy of developing your niche. The biggest objection most have to this idea is that they do not want to box themselves into a narrow offering. However, this is not the case when you use a niche to create awareness.

Let's first look at 5 different strategies to develop a niche:

1)   By Industry

There are dozens of industries that you can focus on to develop a market for your company. Here are only a few: Law offices, medical offices, health care, hotels, restaurants, day care centers, yachts and much more.

2)   By Product

Office Furniture, Kitchen Cabinets, Window Treatments, Color, Antiques, Artwork and Residential Furniture are just a few that fall under marketing with a product focus.

3)   By Style

When you sell by style, you sell based on your own unique talent. Examples of style include: Modern, Traditional, Classic, Youthful, Tailored and Elegant.

4)   By Demographic

You can target a certain group of the market such as: Retiring Baby Boomers, Newly Divorced, and those relocating for their work.

5)   By Solution

A clever way to finding your niche is through offering great solutions to common and difficult problems. You can specialize in: Solar Control, Motorization, Home Staging and offering Solutions to the Disabled.

Now let's address the objection of limiting your offerings and narrowing your market.