Alright folks, you've come to the right place for blasting off on your exploration of this new media outlet for targeted video advertising outside of your home. This new outlet includes networked, digital advertising models that you will see on the side of the road, at the entrances to public venues, and eventually inside every retail location you visit. The content will be targeted toward your specific demographic and will pop up in different locations as you navigate your day...Think Tom Cruise in Minority Report. This is the dream of all those "evil" marketers that we love to hate, but secretly adore because they help us do what we do best...CONSUME!!!
My hope for this lens is that you will be able to shorten your research time into some of the components of this new market, and that you may be directed to the good people in this industry that can truly help you be successful. GB
Digital Signage BrainTrust
Where to turn for the best guidance!
- aka Industry News
- They call themselves the "definitive source of intelligence for an industry with an identity crisis"...and I agree! Go here for updated news in the digital signage industry.
- The trade show for the digital signage industry
- "The largest intl tradeshow and conference dedicated to screen-based, in-store media networks, digital signage & digital solutions." Great people run this event and the exhibitor list is THE list of industry participants...not all are good, but even those can add to your knowledge.
- Digital Content Producer eMag
- Great source for the content production side of the business. Their "newsletter" and "industry events" pages can be useful, as well as their "pressroom" links for content industry happenings.
- Video terminology glossary
- Afterdawn has this great glossary of video terminology.
- Barco - Large format displays
- I worked for this manufacturer for a while and had a great experience with them. They produce a very strong LED product that is used for installations such as U2, Victory in Dallas, Times Square and Vegas installations, and many others. You will also see their large displays in Louis Vuitton and Dolce&Gabbana flag-ship stores. Check this site for cool ideas and info on LED technology.
- Inside Digital Media
- The place where you can see and hear interviews with thought leaders in the Digital Media industries.
- VisualStore
- Complete Retail Design and Visual Merchandising Resource
- Media Post Headlines
- A daily publication of the key headlines in the Media industry. Go ahead and register so you can get the daily or weekly newsletter...good stuff.
- Retail Media Consulting - Laura Davis
- Laura is one of the most knowledgeable people in the industry and is a great resource for anyone investigating a digital media network. Her expertise ranges from the ad side through customer experience maximization.
Cool New Technologies
Interesting Ideas That Are Gaining Ground
- Your cell phone controls the ad display
- This technology lets you use the buttons on your cell to imediately change the images on a digital display, similar in effect to working a Powerpoint presentation.
- Smart Reply - Voice and Mobile Marketing
- Find out how you can increase response rates of your existing media 20%, 40%, 60% or more and dramatically reduce marketing cost with SmartReply's Mobile Marketing. Check out their white paper(s) as well!
- qtags.com
- Qtags are another cell-phone device for activating a "call to action".
When you text to 78247 (qtags), you immediately receive a text message with information about the advertisement or message. - SeeSaw Networks - The DoubleClick of Digital Signage
- Coming to a Screen Near You
SeeSaw Networks is creating digital signage's most innovative media buying solution. They are revolutionizing Out-of-Home advertising by seamlessly connecting advertisers to audiences in their online marketplace.
This will be the place that media buyers will go to find digital signage networks that target their audience of choice. Keep an eye on these guys!! - Kameleon Technologies
- CBS Outdoor is working with Kameleon Technologies, an international mobile-technology company, using its MobiZone software to enable mobile users to download free media content (clips of next season's TV shows) utilizing Bluetooth. This is another example of place based media crossover!
- Wiffiti - High Tech Grafitti
- A new technology called Wiffiti is spreading across the country, enabling people to send text messages to large flat panel displays in social venues such as cafes, bars and clubs. Wiffiti is grounded upon the premise that sending messages to a public screen rather than a private phone will resonate with both the location and its community.
Great Stuff on Amazon
Advertising Industry
Visual Merchandising: Windows and In-Store Displays for Retail
Amazon Price: $26.40 (as of 07/09/2009) 
Visual Merchandising & Display
Amazon Price: $78.51 (as of 07/09/2009)
Silent Selling: Best Practices And Effective Strategies In Visual Merchandising
Amazon Price: $70.80 (as of 07/09/2009)
Promotion in the Merchandising Environment
Amazon Price: $77.60 (as of 07/09/2009)
New eBay
Fetching new data from eBay now... please stand by
by GordonBlitch
Specializing in digital display and content management and distribution.
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