direct response advertising

The key ingredient of a successful direct response agency success has always been the ability to build meaningful and consistent sales growth for its publishers. The true challenge helps such a company maintain a strong organization by which others will be measured. Companies like Smyth Media (a New York advertising agency) have become a valuable source for servicing direct marketing advertisers and delivering incremental revenue streams for consumer magazines and newspaper publishers. Smyth Media Group's track record speaks for itself as does its current list of publishing partners, including The New York Times Company, Newsweek, National Geographic, Martha Stewart Omnimedia, Disney Publishing, Intermedia Outdoor Group and The North American Media Group.

Building a successful sales organization takes a team effort of experienced and dedicated professionals who are highly trained sales managers and sophisticated direct marketing experts. Smyth Media Group is proud of the team it has assembled to serve and represent its clients.

Its president and founder, Jim Smyth has used his direct response sales experience to help create the largest direct response print media company in the United States. While at Smyth Media, Jim has helped to prove that direct response advertisers can be a vital source of incremental revenue for both traditional publications such as National Geographic and the New York Times, as well as new publications for direct response, such as Newsweek, Forbes, and Martha Stewart's Blueprint Magazine. Looking forward, Smyth Media recognizes the importance of continual success by expanding into newly created profit channels, such as customized sections, and programs for travel, catalogue and online market efforts.