Disadvantages of Viral Marketing You Need To Know
Definition of Viral Marketing
Viral marketing is best described by phrase "word-of-mouth". We can see power of viral marketing around things which have so called "buzz". Viral marketing is great for everyone who need to promote themselves in some way. Look at definition of word "viral"
Viral - A video, image or text spread by "word of mouth" on the Internet or by e-mail for humorous,political or marketing purposes.
Let´s say you are owner of a new, just opened restaurant. You are not doing advertising on the news papers of anything like that. First day you had ten very content customers. Next day, the same ten customers will come but they will also bring two of their friends. So, you will have 20 new customers and you had to do nothing to get them. This is the power of viral marketing. Those ten customers created "buzz" around your restaurant.
In this electronic, digital age we can talk about " Internet viral marketing ".
Social media are excellent example of viral marketing. Let´s take for example Twitter. Twitter is a micro-blogging application which allows you to post short messages called "tweets" to tell your friends what are you doing. When you post a tweet to your followers they can re-tweet it so it is then visible also for their followers. Let´s say you post a link about your content in tweet. Some of your followers will like it and they will re-tweet it so it will get visible for even more eyeballs. It is definitely good for your popularity.
As we can see viral marketing is really powerful. Can something this powerful actually have disadvantages?
Yes, but you can also learn how to avoid them.
What Disadvantages of Viral Marketing Are There ?
2. Financial-based offer - This kind of content will not get viral because it s not giving value. This is disadvantage for marketers. Educating or entertaining content has great chance to become viral and you can also put link to your sells letter in there, so it is one shot but two kills.
3. Negative "buzz" - This is something you have to count with. Look at really famous singers. They are successful but do you think everyone likes their songs? Of course not! There are also people spreading negative buzz about their songs. Try to type name of your favorite song into YouTube and look at the comments. You will see for yourself. You cannot expect everyone to like your product.
4. Spamming - There is spamming in the digital as well as in the material world. When someone gets the same message every three days, because every three days some of their friends got the message about some great product, well it is kind a Spam. There is better example when it comes to e-mails.
5. Loose of control - This is advantage and disadvantage in one place. When you loose control of your negative kind of content you will be known as a negative writer by many people.
However, when you loose control of your content and that content is bringing you great results there is nothing better what could happen to marketer. Power of viral marketing grows exponentially.
How To Make Disadvantages of Viral Marketing Work For You ?
Don´t worry to much and take ACTION!
If You Would . . .
Thank You For Visiting
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- richperiod richperiod Aug 23, 2009 @ 12:04 pm
- Nice lens
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- cjnunez cjnunez Aug 8, 2009 @ 2:32 pm
- Pretty good information, nice way of explaining it
