Pay Per Click Fraud
Distribution fraud (sometimes called syndication fraud) is actually a bigger problem for PPC (pay per click) advertisers than click fraud. This lens will serve as a location to aggregate information on this important topic.
Yahoo! Syndication Fraud Class Action
Yahoo! has been using spyware and parked domains to syndicate search ads. That's PPC ad distribution fraud. Hopefully, this class action litigation will force some transparency on the Yahoo! Search Marketing ad platform.
- Description of the Syndication Fraud Case
- Details of the complaints in the Yahoo! Syndication Fraud case
Google is Partnered with DomainSponsor
Eytan Elbaz of Google talking with Jothan Frakes of Oversee.net (parent company of DomainSponsor) about DomainFest. Oversee runs searchportal.information.com which powers parked domains on Google's ad network. Read instructions for blocking parked domain traffic on AdWords.
Apogee Weblog Distribution Fraud Posts
I've been writing about distribution fraud quite a bit lately. Here are some highlights.
- Google AdWords Invalid Clicks Numbers are Invalid
- With all due respect to Shuman Ghosemajumder, Google's invalid clicks numbers are...
- Yahoo! has Nasty Sausage Ingredients
- I thought the Google AdWords distribution fraud was bad. It's much worse with Yahoo! Search Marketing...
- Update to Click Fraud Isolation Strategy
- I said I'd write more of these PPCmoz-style posts. In Click Fraud Minimization Strategies, I included some tactics to isolate click fraud...
- Distribution Fraud is the Real Click Fraud
- Google AdWords customers are starting to realize that the real click fraud problem is distribution fraud. The problem is...
- Not Search Engine Spam
- It's been a long time since I've engaged in serious spam fighting - about a decade... Now, I find myself confronted with a very different form of spam, garbage traffic from Google's AdSense for Domains program...
by rdball
Play a game of Squidoo TagMan! It's a fun way to explore Squidoo. I'm the creator of TagMan (a hangman game for web 2.0 tags) and founder of a search engine... more »
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