doc martens

When the Doc Martens boot first catapulted from a working-class essential to a counter-cultural icon back in the 1960s, there was no internet,MTV, CD, mp3 and mobile phones. In the years before the boot's birthday, April 1st, 1960, kids just looked like tribute acts to their parents, younger but the same. Rebellion was only just on the agenda for some - for most kids of the day, starved of music, fashion, art and choice, it was not even an option. But then an unlikely union of two kindred spirits in distinctly different countries ignited a phenomenon. In Munich, Germany, Doc Martens had a garage full of inventions, including a shoe sole almost literally made of air; in Northampton, England, the Griggs family had a history of making quality footwear and their heads were full of ideas. They met, like a classic band audition, through an advert in the classified pages of a magazine. A marriage was born, an icon conceived of innovation and self-expression. Together they took risks. They jointly created a boot that defined comfort but was practical, hard-wearing and a design classic.

At first, like some viral infection, the so-called 1460 stooped near to the ground, kept a low profile, a quiet revolution. But then something incredible started to happen. The postmen, factory workers and transport unions who had initially bought the Doc Martens boot by the thousand, were joined by rejects, outcasts and rebels from the fringes of society. At first, it was the working-classes; before long it was the masses. Skinheads were the first subculture to adopt the boot in the early 1960s, spilling out of the East End of London, then across Britain and the world; initially non-racist and obsessive about their fashion, by the time the skinhead movement was corrupted with elements of right-wing extremism, Doc Martens had already morphed into a torchbearer for a brave new world. Decades have come and gone, brands have exploded and then imploded, but the 1460 is still there, unique, individual, original. Anti-fashion defined in eight holes. Doc Martens have always been different. No other 'brand' has been mutated, customised, and freaked out like DM's. Without asking or being able to stop it. It happened to them. They were just fascinated bystanders on a journey that has raced through every crevice of subculture, every twist and turn of youthful creativity and now, here, with a generation who have always had email, mp3s and downloads, it is as relevant and vibrant as ever.