The Ideal Tammy was one of the first 'big headed' fashion dolls, the first fashion doll introduced complete with parents and siblings. Tammy is one of the first anatomically correct fashion doll to achieve the 'mother stamp of approval' at a time when some considered the Mattel Barbie provocative.
The Tammy Doll was made by Ideal Tory Corp. from 1962-1966 in the USA, and for several years thereafter in Japan. This lens is based on The Art Of the Ideal Tammy Doll.
Tammy was a 12" fashion doll created by the Ideal Toy Company that debuted at the 1962 International Toy Fair. Advertised as "The Doll You Love to Dress", Tammy was portrayed as a young American teenager, more "girl next door" than the cosmopolitan image of Mattel's Barbie, or American Character's Tressy.
For some years, my hobby has been to rescue these straight legged and posn' legged wonders from trash bin destruction, closet solitude, and attic prison. The Art Of Tammy contained herein is based on the dolls in my collection that have been restored. Some dolls are still with me, others have been adopted. Although all Tammy dolls are similar in appearance, I've yet to find any two exactly alike.
The Ideal Tammy doll is truly timeless in design, and just as worthy of play or display in the 21st century as it was in the 20th century. This is a place designed for those who seek the Ideal Tammy doll for preservation, education, inspiration, and personal enjoyment. May all who visit feel welcome here.
Image:Ideal_later_logo.jpg|Updated logo as of 1982
Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company, which itself closed down. Certain brands and toys have been continued through other companies, most notably the Magic 8-ball and...
This is an Ideal Toy promotional tool for their sales force. This film is dated 1963, and shows Ideal's enthusiasm with their little fashion icon. In this feature, Tammy's family is introduced. Take note of Mom, Dad, and Ted's features. Also, take note of Tammy's Walking Her Pet outfit. (This promotional clip also features Ideal baby dolls with the introduction of "Pebbles Flintstone.")
Ideal Toys TV Cmmercials Sales Film Tammy Doll part 3
This is part 3 of the Ideal Toys sales film from 1963. This sequence deals mostly with Ideal's Tammy doll.
Special Note: This section will update shortly to include my Tammy blog. eBay discontinued their members' blogs on October 31, 2009. Please stop back for an update.
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Ideal Tammy Links
SPECIAL NOTE ABOUT HONG KONG TAMMY: Before a few months ago, I had never seen a curly haired Tammy "Made In Hong Kong" before. That was when I met a very nice Tammy Friend named Lisa who shared a picture of her doll with me. I can't say how thrilled that this nice person shared her picture, as now I can say that curly haired "Made In Hong Kong" Tammy dolls do exist. Lisa has given me permission to use her curly haired doll photo with an explanation, and I thought it would be good thing to share with Tammy friends who have never seen one.
NEW NEWS: The author of The Collectors Guide To Tammy, Cindy Sabulis, is working on another book. Her Second Edition will include Tammy rarities from around the world. It is with great joy this news is reported, as all collectors of Tammy will benefit from the education. More information pertaining to this and the next Tammy Convention can be found at the TammyConvention website.
Tammy collector, Johnny, is working on a website for Tammy collectors that is basically an online reference guide to Tammy clothes and accessories. He has also put together a wonderful history page about Tammy and the Tammy family. (His Sindy site is wonderful, too.) The links to Johnny's website and The Tammy Convention can be found below.
Canadian Tammy has Reliable on her back, AE marked more...0 points
Canadian Tammy has Reliable on her back, AE marked Tammy like was made by Allied Grand, Fab-lu's Randy doll & Pedigree's Sindy. Ideal Tammy dolls were...0 points
Cindy Sabulis also co-authored Collector's Guide t more...0 points
Cindy Sabulis also co-authored Collector's Guide to Tammy, the Ideal Teen. This book is out-of-print and extremely difficult to find, but Toys of Anot...0 points
Tammy represented a wholesome all American teenage more...0 points
Tammy represented a wholesome all American teenager. She was sold with several separate outfits. She appeared on the market in the early 60s around th...0 points
When the Ideal Toy Company saw the tremendous succ more...0 points
When the Ideal Toy Company saw the tremendous success Mattel was enjoying with their teenaged fashion model Barbie doll, they introduced Tammy%u2026 ....0 points
thetammygroup: The Tammy Group - A place for Tammy more...0 points
thetammygroup: The Tammy Group - A place for Tammy convention announcements, Tammy doll information, and where you will find Friends Of Tammy . . .0 points
These dolls were made in 1967 by Ideal. The dolls more...0 points
These dolls were made in 1967 by Ideal. The dolls clothes are tagged "Comic Heroines" but these dolls are known by most collectors as Super Queens. Th...0 points
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Tammy's Favorite Blogs . . .
Your vote counts here. Is your favorite Tammy blog at the top of the list? If not, you can add your favorite Tammy blog link to the list, you can vote for your favorite here, too. If you browse through the blogs, don't forget to vote. The blog with the highest points makes it to the top of the list.
The Ideal Tammy commercials were some of the cutest things around. It is fun and educational to compare the variations between the dolls and clothing used in the commercials and those that were issued on a large scale.
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Welcome to Ideal Tammy Japan Exhibition
A Little Info About The Tammy Geisha . . .
The Tammy doll inspires art. Although each doll may look alike, I've yet to run across two that were identical. Each Tammy doll has its own look, and the dolls made in Japan have their own look, as well.
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Dal's Tammy Items For Adoption
*** Special Note: This section is scheduled to be updated to showcase Friends of Tammy on Flickr. If you would like to contribute a special Tammy photo, or if you have a Tammy photo set you would like to showcase, please contact me or leave a note in the guestbook with a link to your site.
Nice lens! My wife just had an old doll restored which was kind of interesting but I'm not "up" on old dolls so a lens like this helps me discuss them with my wife. Five!
Posted November 08, 2009
Lensmaster
renetta wrote
All my friends had Barbies.....My Tammy Doll was so much bigger and not as" mature." However, my Tammy Doll could do everything Barbie could and then some (she could carry Ken). Tammy also seem to have morels..As I grew up I was always more of a Tammy never a Barbie......I realized years ago how grateful I was as a little girl that being a " Tammy" was every bit as good as being a Barbie...
I loved my Tammy Doll
Renetta Frederick age 55
Posted August 11, 2009
Lensmaster
Carol wrote
I loved my Tammy and still do. Still have her and most of her things. I'm 60 years old and I never tire of "playing" with her.
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