The Ideal Tammy Doll

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 8 people | Log in to rate

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Welcome Friends Of Tammy

The Ideal Tammy was one of the first 'big headed' fashion dolls, the first fashion doll introduced complete with parents and siblings. Tammy is one of the first anatomically correct fashion doll to achieve the 'mother stamp of approval' at a time when some considered the Mattel Barbie provocative.

The Tammy Doll was made by Ideal Tory Corp. from 1962-1966 in the USA, and for several years thereafter in Japan.  This lens is based on The Art Of the Ideal Tammy Doll. 

The Ideal Tammy Doll 

Tammy was a 12" fashion doll created by the Ideal Toy Company that debuted at the 1962 International Toy Fair. Advertised as "The Doll You Love to Dress", Tammy was portrayed as a young American teenager, more "girl next door" than the cosmopolitan image of Mattel's Barbie, or American Character's Tressy.

A Little Bit About Tammy . . . 

For some years, my hobby has been to rescue these straight legged and posn' legged wonders from trash bin destruction, closet solitude, and attic prison. The Art Of Tammy contained herein is based on the dolls in my collection that have been restored. Some dolls are still with me, others have been adopted. Although all Tammy dolls are similar in appearance, I've yet to find any two exactly alike.

The Ideal Tammy doll is truly timeless in design, and just as worthy of play or display in the 21st century as it was in the 20th century. This is a place designed for those who seek the Ideal Tammy doll for preservation, education, inspiration, and personal enjoyment. May all who visit feel welcome here.

Tammy History: An Ideal Story 

Image:Ideal_original_logo.jpg|Original Ideal logo, 1938

Image:Ideal_later_logo.jpg|Updated logo as of 1982

Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company, which itself closed down. Certain brands and toys have been continued through other companies, most notably the Magic 8-ball and...

Ideal Sales Video - First Segment Tammy 

This is an Ideal Toy promotional tool for their sales force. This film is dated 1963, and shows Ideal's enthusiasm with their little fashion icon. In this feature, Tammy's family is introduced. Take note of Mom, Dad, and Ted's features. Also, take note of Tammy's Walking Her Pet outfit. (This promotional clip also features Ideal baby dolls with the introduction of "Pebbles Flintstone.")

Ideal Toys TV Cmmercials Sales Film Tammy Doll part 3

This is part 3 of the Ideal Toys sales film from 1963. This sequence deals mostly with Ideal's Tammy doll.

Runtime: 7:03
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curated content from YouTube

My Blog: Ideal Tammy Family & Friends 

Ideal Tammy Family & Friends on Facebook

Special Note: This section will update shortly to include my Tammy blog. eBay discontinued their members' blogs on October 31, 2009. Please stop back for an update.

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Ideal Tammy 

Art and Dolls by Altona

The pretty toy shown above is one of my Tammy rescue dolls . . .

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Something From Elizabeth's Sewing Basket . . . 




The Flu Bug - Chapter 6:  " Dad is not sure he will ever be able to get up again. Mom keeps telling him not to jiggle the bed..... . . . "

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Ideal Tammy Commercial 

The Ideal Tammy commercials were some of the cutest things around. It is fun and educational to compare the variations between the dolls and clothing used in the commercials and those that were issued on a large scale.

Tammy Doll-1

A classic tv commercial for teenage Tammy

Runtime: 1:04
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6 Comments:

curated content from YouTube

More Tammy Finds On eBay 

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Welcome to Ideal Tammy Japan Exhibition 

A Little Info About The Tammy Geisha . . .

The Tammy doll inspires art. Although each doll may look alike, I've yet to run across two that were identical. Each Tammy doll has its own look, and the dolls made in Japan have their own look, as well.

Tammy Exclusives From Japan 

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Dal's Tammy Items For Adoption 

*** Special Note: This section is scheduled to be updated to showcase Friends of Tammy on Flickr. If you would like to contribute a special Tammy photo, or if you have a Tammy photo set you would like to showcase, please contact me or leave a note in the guestbook with a link to your site.

curated content from Flickr

ACEO Art Cards On eBay 

ACEO = Art Card Editions, Originals . . . ATC = Artists Trading Cards



Fine art 2.5" x 3.5" (inches), trading card size for
one of a kind 1/12 - 1/2 scale doll-size dioramas

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My Tammy Guest Book 

May I have your autograph?



Hello Tammy Friends,

If you are a friend of Tammy, I would love to hear from you. If you are a member of thetammygroup yahoo forum, a special hello and welcome to you.

JerryB wrote...

Nice lens! My wife just had an old doll restored which was kind of interesting but I'm not "up" on old dolls so a lens like this helps me discuss them with my wife. Five!

ReplyPosted November 08, 2009

Lensmaster

renetta wrote

All my friends had Barbies.....My Tammy Doll was so much bigger and not as" mature." However, my Tammy Doll could do everything Barbie could and then some (she could carry Ken). Tammy also seem to have morels..As I grew up I was always more of a Tammy never a Barbie......I realized years ago how grateful I was as a little girl that being a " Tammy" was every bit as good as being a Barbie...

I loved my Tammy Doll
Renetta Frederick age 55

Reply Posted August 11, 2009

Lensmaster

Carol wrote

I loved my Tammy and still do. Still have her and most of her things. I'm 60 years old and I never tire of "playing" with her.

Reply Posted January 02, 2009

debnet wrote...

Oh how I loved my Tammy doll!! Was it a Tressy doll that you could push a button on her back to make her hair 'grow'? My little sister broke mine :(

ReplyPosted July 06, 2008

danamado wrote...

very good pictures! Cu on the next convention!

ReplyPosted May 14, 2008

view all 7 comments