by 1 person |
Choosing an effective domain name is a crucial decision for any organisation. It is primarily a marketing decision and not one to be taken by IT staff who do not appreciate the value of a domain name in marketing terms.
Why this lens?
A search in Google for the phrase 'advice on choosing domain names' gave me 880,000 returns in less than half a second. Although I admit that I didn't look at them all, I was a long way in before I gave up - and I had found very, very few sites that actually offered me any advice that was of any value or significance.
The email inviting me to join the Squidoo beta asked if I was an expert in anything and as I know a bit about domain names, here we are. So what is this lens for? The idea is that I can point users at useful tips and advice on registering domain names.
Of course, if anyone wants to pay me for advice ...
The email inviting me to join the Squidoo beta asked if I was an expert in anything and as I know a bit about domain names, here we are. So what is this lens for? The idea is that I can point users at useful tips and advice on registering domain names.
Of course, if anyone wants to pay me for advice ...
- For more information and advice try the domain names page of my web site.
A plug for my book
- Key Concepts in e-Commerce
- This book was published in March 2007.
Switching into sales mode - I think it fills a gap in the market, but then I would say that wouldn't I?. The publisher's web page has more information [follow the link above], or see what I have to say about the book on my own web site.
A plug for my other book ...
... OK, not mine alone, but I did contribute
- Online Marketing - a Customer Led Approach
- I have also contributed a number of chapters to an academic text called 'Online Marketing - a Customer Led Approach'. It came out in March 2007 - more details are on the publisher's web site [follow the link above], or see what I have to say about the book on my own
web site.
by AlanCharlesworth
A senior lecturer in marketing at the Business School of a UK university, I've been involved in e-commerce in either practical or academic roles since... (more)
