Douglas Kwong - SEO Analyst

This is a lens showing my appreciation to fellow SEOs and SEMs around the world as we have become a different kind of business breed applying traditional principles to new technological advances. As the industry is ever-changing and advancing, I understand that the more I learn, the more there is to know in this online world. I plan on returning to school to obtain my Master's of Business Administration and continue this implementation of employing my business knowledge to the advancing technical world.

The summer before my final semester at The W.P. Carey School of Business at Arizona State University I was fortunate enough to have stumbled upon the wide world of E-Commerce and Search Engine Optimization. In pursuit of my business degree with an emphasis in marketing, I was in the hunt for an internship that final summer. Little did I know, this move would change my career path for the better.

I began my internship at Allegro Medical, an e-commerce retailer of medical equipment and supplies where I immediately began my pay-per-click responsibilities with keyword research, bidding, and ad writing. Shortly after graduation I came on full-time as an E-Commerce Marketing Analyst where I moved into the content portion of the website writing product descriptions for higher search rankings and such. During my years there, I was fortunate enough to have established and developed skills in the search engine marketing world such as link building, pay-per-click advertising, site navigation optimization, and content optimization. Other tasks I have completed while at Allegro were acting as the liaison between our graphics design team for easier spyder crawls and being the pivot-point with various publications as we broke into the print ad industry, a strong step forward from our standard internet advertising. I was also the project lead for our email marketing campaign and our eBay opperations for some time. But the bread and butter of it all was SEO. I learned most of what I know from an SEO expert, Lance Faulkner. From keyword research to content optimization I was able to apply my knowledge from Arizona State University to the online world as I learned more and more of the internet industry.