Revitalizing Downtown Altoona, Pennsylvania

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About Altoona, Pennsylvania

Altoona, Pennsylvania is a mid-sized city of roughly 50,000 residents in central-west Pennsylvania, roughly a third of the way going from Pittsburgh to Harrisburg. Altoona is roughly 80 miles from Pittsburgh, the nearest large city. Altoona is primarily a railroad city with a rich history and is a mecca for railfans. To this day, there are still a lot of rail shops in Altoona, although not as many in the past. The Juniata Shops still employ many residents to this day.

Altoona also boasts a wide selection of shopping centers along the main highways. If you look at the shopping centers along Plank Road, you would think that nothing was wrong. However, that's not the case.

Altoona may be doing great overall, but it's no secret that Altoona is having trouble with the downtown economy. My mission is to improve the downtown of Altoona, Pennsylvania, both the appearance and the economy. While there may be a lot more to do than many people believe, it could always get better.

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What Problems Are Downtown Altoona Facing?

A breif overview of the situation.

It's no secret that for the past 35 or so years, downtown Altoona has been slowly declining, and this has been accelerated over the past 15 years. As we all know, shopping centers, malls, and big box stores are at least partially responsible for a downtown's economic woes. However, downtown Altoona is hurting worse than it should be given the situation. Many historic buildings have been razed and replaced with single-story buildings in order to offer a lot of parkinng or with much smaller, less attractive buildings filling up the lots. These single-story buildings have offered little for the downtown, and the parking lots often sit unused anyway. Or worse yet, they're completely replaced with an empty parking lot.

As you can tell, the real problem isn't parking, and there are a lot of parking lots now, possibly too many, yet the downtown is still struggling. The problem was never parking, nobody can tell you of a time where they had to turn around to go home because they couldn't find a place to park downtown.

The real problems lie in the road structure, the image associated with the downtown, the fact that downtown still hasn't recovered from the shock of the forcible closing of Gable's, the lack of awareness and advertisement, the "redevelopment" crusade of the 70s and 80s, and the business-unfriendly red tape legislation that doesn't work well for a downtown in an urban setting.

Traffic Problems

Bottlenecks Discourage Downtown Traffic

Much of downtown Altoona's traffic travels on one-way roads, especially 10th avenue, 11th avenue, and 12th avenue. 12th avenue runs north, while 10th and 11th avenue run south. Along with possibly confusing road patterns, the main problem is that 12th avenue bottlenecks at 11th street from two lanes to one lane, and this bottleneck continues until you arrive at Chestnut avenue, a half-block up, which is where you turn onto.

Not only is this bottleneck a sure way to discourage downtown traffic, but it's unsafe and in most cases, the city would not have allowed it, but for some reason (likely there was money involved) they allowed the Altoona Hospital to bottleneck the road and block off part of 11th street when building their 7 story assisted living facility.

The road needs widened, and an ideal area would take out a small amount of a parking lot that's never used from Dr. Asha Swan's office parking lot. Then, the half-block of 11th street should be one-way until you get to Chestnut avenue, however, you should be allowed to turn up 11th street if you want, OR turn onto Chestnut Avenue from 11th Street. Eliminating a small amount of Dr. Swan's parking lot is a much better solution than demolishing the old 40 & 8 club building or allowing the bottleneck to continue to discourage traffic.

There are currently plans to make Chestnut Avenue, 10th/12th Avenue, and 17th street part of a business district type of highway through Altoona, much like Atherton Street through State College. It won't work unless the bottleneck problem is fixed.

Advertize the Downtown

Every good downtown promotes itself.

Right now, very few businesses downtown will toot their own horn. But how do they expect anyone to know about them if they don't advertize? Currently, the only downtown businesses that advertize are McIntyre's Candies, Thompson Pharmacy, and Ford Music, but even their advertisement has room for improvement. Although there was recently a commercial for the entire downtown as a whole, more individual commercials would be far more beneficial. You need more than a "shop downtown for Christmas" advertisement to bring in business.

There are a lot of great businesses downtown, and they always have a hard time succeeding. The only way they can make it easier on themselves is by bringing awareness to their existance. Right now, people mostly think of the Post Office, the Altoona Hospital, the Elderly Towers, and possibly the Railroader's Museum, Mishler Theater, and Heritage Center Plaza when they think of downtown Altoona. They need to discover the great downtown businesses, and the only way they can do that is if they advertize. People believe that there is nothing going on downtown only because there's no awareness brought to what is giong on downtown.

People often say that the downtown is "dead", even though a quick drive through will immediately let you know that it's not the case. People declare the downtown dead for one of two reasons, either they are comparing it to how it was in 1950 or else they don't know about many of the businesses because they don't advertize. While the downtown is far from dead, it could be doing a lot better and promotion and advertisement campaigns of the individual businesses and the downtown itself will bring in more people.

Vote For Leaders Who Care About Bettering Altoona, Not Their Own Wallets

Our beautiful City Hall is occupied by people with ugly agendas

While some of our city leaders, such as Matt Garber of "I love Altoona" try as hard as they can to bring business into downtown Altoona and better the city, others try just as hard to do the opposite. With ridiculous requirements for shrubbery, parking, and accessability, many businesses cannot succeed downtown. And the worst part is, they do this in the name of bettering the community or "eliminating blight". Altoona is no more blighted than any city in America. But if you vote to bring in some more people who care about revitalizing the downtown, you'll start to see the crazy ordinances disappear and more businesses appearing.

Not only is there too much red tape, but past revitalization efforts have been a waste. Even though they're now starting to see what needs to be done to bring more people downtown, for far too long they've been focusing on sidewalk projects, ridiculous amusement park street signs (that were later replaced anyway), walkways to nowhere, and poorly thought out redevelopment plans that were even more poorly executed. This led to a mass demolition that has hurt the downtown every bit as much as the unnescessary closing of a thriving Gable's Department Store.

Luckily now, those in charge of downtown revitalization are beginning to understand what really needs to be done to bring life back into the downtown. However, most of the City Council doesn't. It may be too late to save buildings like the Rothert Building or the Kaufman's Buildings, but it's not too late to save existing buildings that have so far been spared the wrecking ball.

Develop Some Empty Lots

Add some new buildings to see the downtown improve.

A lot of great places for development currently remain undeveloped. It's a shame too, since they're perfect for development. These are empty fields and unused parking lots that could be put to better use.

Across the stret from the Mishler Theater is an empty parking lot that mostly sits unused. At least half of the parking lot should be developed. Howwever, it's understandable to want to save some parking space for the Mishler Theater (even though there are a few parking lots not much further away), that empty lot would be the perfect place for office and retail buildings. Maybe even build a parking garage on the corner of the street across the street from the Gable's parking garage to solve parking problems.

How about that huge empty lot between 13th and 12th avenues between 14th and 15th streets? There's no reason that couldn't be at least partially developed. Or maybe build something on the site of the mostly unused parking lot where the Montgomery Ward building once stood.

There are some smaller lots that would be great for a three or four story apartment building, such as this lot on 11th street and 15th avenue, and this lot on Chestnut Avenue between 9th and 10th street that's currently for sale. Why not put that empty space to use? That truly will improve the appearance of the downtown!

And While We're On The Subject, Let's Talk About Redevelopment

Some areas would be perfect to build up on.

Mostly I'm an opponent of redevelopment, because of how it played a major role in the destruction of the downtown economy, but there are a few cases where redevelopment would be beneficial.

That one block between Lexington and Howard Avenues between 10th and 11th streets should be redeveloped into some mixed use facilities. Retail should be on the first floor, offices on the second and third floors, and apartments on all of the floors above that. And possibly build a parking garage on the other side of Lexington Avenue on that same block, while leaving everything on Chestnut Avenue undisturbed.

Between 14th and 16th streets on 13th avenue on the side of that hill would be a great place to develop some apartment buildings or mixed use buildings. There's a whole block's worth of parking nearby, so parking shouldn't be an issue.

14th avenue near City Hall is an often overlooked part of the downtown for redevelopment, the area near the City Hall parking lot along 14th avenue between 13th and 12th streets could be redeveloped into some nice retail or mixed-use facilities, possibly sparing a few structures such as the blue apartment house and the red brick apartment building next to it. Also, don't forget the area across the street from the church and the apartment building between 11th and 12th streets. That is one part of the downtown that isn't being used to its potential.

Some of the buildings are ideal for an urban, downtown setting, and should be preserved, such as Tom and Joe's, Shirley's Shoes, and the Brande-Saad building, while others should be replaced with buildings three stories and taller.

Redevelopment Does Not Have to Mean Undevelopment

Even though that's what most redevelopment has done.

Redevlopment can only work if the goal is to increase the efficancy and use of the downtown, otherwise it's more destructive than leaving things as they are. Past redevelopments replaced rows of multistory buildings with a single-floor, single-unit brown brick commercial building with unused parking surrounding it. Building these buildings in the downtown core take away from the downtown a possible source for boosting the downtown economy.

Very few offices sit unused, so there is no argument against building an office building, the only buildings that sit abandoned were used by former retail giants. You see the same thing happening with big box stores. They're either used, or not used. Should we build stone huts to replace the big box stores on Plank Road if they go unused for a short time period? I don't think so!

Here are some examples of "undevelopment" of the downtown.

Between 10th and 12th avenues between 17th and 18th streets, there used to be multistory buildings and an 11th avenue. Now there's neither an 11th avenue between 17th and 18th street nor a single multistory building. The businesses there now would have done better with multistory structures as opposed to what's there now.

Along the 1400 block of 11th avenue there are several examples. Although I'm mostly pleased with what was done here with the Heritage Center Plaza, a one-story brown brick building that houses Mountainview Eye Associates sits where a handsome, tall set of buildings once sat, puncturing a hole in the skyline. The insurance building next to Meyer Jonasson is also a replacement of a five story building. The Meyer Jonasson building, which formerly housed Blatchford's Furniture, who went out of business in 1970, is the only original building remaining on that side of the street on that block.

In between the Mishler and the church on the 1200 block of 12th avenue, the Blair County Arts Foundation building is smaller than what was there. Across the street from the Mishler is a nearly block long parking lot. Another hole in the Altoona skyline. Why not put a parking garage here and build a building or two between the Reliance Bank building and the new parking garage.

A parking lot now sits where the Montgomery Ward building once stood.

Along 11th and 12th avenues there are clearly way too many parking lots. Why not develop a few of those level parking lots or build more parking garages? A good downtown doesn't need tons of level parking lots, there are parking garages in convenient locations, like the ones on 13th street. And a good downtown encourages pedestrian traffic to some extent.

Redevelopment doesn't have to mean undevelopment. Let's not make the same mistakes we made in the 70s and 80s if we redevelop.

Eleventh Avenue Needs More Businesses

We can't neglect our main street.

Although 11th Avenue is far from dead, it could always use more businesses. Along 11th avenue there are a lot of places that would be great for some new businesses. The former McCrory's, Woolworth's, and Flower Shoppe buildings sit unused. It's a shame, too, they'd be perfect for retail business. They sit roughly one block from the downtown AmTran station, which runs to the Penn State Altoona campus and other places that could bring a lot of people into the downtown core.

Some sort of retail chain that works better in a downtown than in a shopping mall would be perfect for the McCrory's storefront. Something like a Nintendo Store, an IKEA, a Barnes and Noble, or some other "downtown" style business would be perfect for there.

The Woolworth's Building is a perfect spot for an internet cafe. If the first floor and basement are used, it would offer a lot of space for a lot of people to go on the internet, research for a school project, have dinner, or just hang out with their friends. It would be a unique concept of an internet cafe, too. Right now, the standard internet cafe consists of a few computers, a coffee stand, and outrageous prices. The size of the Woolworth's building would allow the internet cafe to become the "Wal-Mart of internet cafes", if you will. Ideally, buildings like the old Woolworth's Building should have its tin ceiling restored and preserved, and all existing tin ceilings should be resotred and preserved.

The Flower Shoppe building is small compared to the other two and would be ideal for some sort of small, privately owned specialty business unique to the area. Many downtowns have these, ours should too.

Some sort of business should go into the former Downtown Drugstore building. Maybe something unique like a Mystery Theatre, or maybe an old movie palace like they have in Johnstown. That building sits in a perfect location, near the Penn State Altoona blue lot, and would get a lot of business.

And instead of putting a new department store out in another shopping center on Plank Road or up in the Logantown Center, why not use the Meyer Jonasson building, the former J&K Sports storefront, or the former Viponds Appliances building?

Right now, Eleventh Avenue has some business, but it's nothing like what it used to be, and too much of it closes after 5 PM.

Ideal Building Sizes For Different Purposes

Not every situation calls for tall buildings.

For a city the size of Altoona, as far as commercial space goes, ideally, major retail buildings are three to four stories tall. I don't mean the three and four story buildings that you see in very small towns, I mean the block-long connected rows of three and four story buildings, where one major retailer owns the entire buildings, with its offices on the top floors.

For buildings primarily retail-oriented, but with office space above, you might want a five to twelve story building. Smaller shops, with the occasional large major retailer can have their storefronts on the bottom floor, with offices for professionals on the second floor and above.

For office buildings with or without small shops on the first floor, your best bet is a building thirteen stories or taller. These buildings will primarily be used for office space, although there might be a shop or two on the bottom. Ideally you would build a parking garage adjacent to, or across the street from, this building.

As far as residential structures, you'd do best to look at the level of importance that the particular area has. If it's an area near the central business district and/or City Hall, you might want to build a fairly tall building at least six stories tall, if it's on the edge of the downtown, or not located in an important part of the downtown, five stories or less is ideal.

Commercial lodging services like hotels and motels should look at the general guide for residential structures.

Make It Easier For College Students

Penn State Altoona is helping the downtown, let's help them.

Even though Altoona is a traditional city based on an industry, ours being the railroad, one cannot deny the importance of the college population in Altoona.

Despite Altoona being far from a college town, our branch campus of Penn State University attracts students from all over, and many of these students would love to go downtown instead of have to go all the way to the mall or a shopping center.

Open some businesses for college students, increase AmTran shuttling from Penn State Altoona to the downtown and back, promote going downtown for more than just going to the classes there, promote downtown businesses at the campus, do whatever possible to appeal to this demographic that's having an ever increasing presence in downtown Altoona, especially with the new Penn State Altoona facilities.

On a positive note, there is now a Penn State Altoona Blue Lot on 10th avenue and 15th street across the street from the Wolf Court apartment building. It offers three hours of free parking and a $34 monthly fee. This is a great alternative for students who prefer to drive over taking a bus.

Yes, it's cheaper to park downtown than it is to park on the Penn State Altoona campus. Wouldn't it make sense to park downtown and do some things you want to do, instead of drive all of the way to Plank Road? College students would love saving the money that they would on gas.

As a small update, they are talking right now of adding a parking garage to the downtown area near the Devorris Downtown Conference Center and the former Penn Furniture Building. This would certainly be a boost for the downtown.

It's Not That Much Of A Walk

Downtowns don't require as much walking as you think.

Many people love shopping centers and malls because they're convenient and easy to access. You just park right next to them, walk in, and walk right out to your car, right? Wrong! You have to walk just as far, if not farther to get from one place to another.

When you shop in a shopping center, unless you're lucky enough to be able to park in front of the store, you have to park in the parking lot, walk across a large chunk of a parking lot, some of which can require over a block's worth of walking and then cross the road in front of the store, which is as wide and as busy as a street, and that's before going into the store. And we all know how big Wal-Mart and the mall are. And really, no shopping centers, with the possible exception of the Pleasant Valley Shopping Center, actually allow you to pull up to the curb and park.

When you shop downtown, unless you're lucky enough to be able to park in front of the store, you have to park in a parking lot, walk half a block or so to the store, cross a street sometimes, and that's before you go into the store.

So did you save anything by going to a shopping center or mall? You probably would use less effort downtown anyway since most of the stores are smaller, and the costs aren't as different as you would think. Sometimes, things actually cost more at a shopping center or mall.

Besides, big box stores don't always carry what you want from week to week. A downtown store that carries something will likely still carry it months from now.

And there isn't a lack of parking downtown either, when have you ever had to turn around and go home because there wasn't a place to park downtown? Proabably less often than you've had to turn around and go home from a shopping center or a mall. And just because you can't pull in front of the store to park doesn't mean there are no parking spaces. There are lots of parking lots nearby, especially on 10th avenue. You won't walk any farther than you would at a shopping center anyway.

Also, with the increasing gas prices, why not walk around downtown to do your shopping, instead of going to some suburban shopping center? What little extra you pay at a downtown retailer you more than make up for in gas savings.

Now, ask yourself, where do YOU want to shop?

Downtown Altoona Is Not Dead

Don't misunderstand the point of this page.

The point of this website is to bring awareness to revitilization that needs to take place for downtown Altoona to reclaim its place as the driving force behind Altoona's economy. Altoona's downtown core is struggling, yes, but it's not dead.

Here are some things that downtown Altoona currently does have.

- Lots of office space
- A live theatre (the Mishler)
- A residential hotel (the Penn Alto)
- Two major art galleries
- The Railroader's Memorial Museum
- Several places to eat (Texas Hot Dog's, Tom and Joe's, the new Cheffery's, Michael's Cafe, etc).
- Specialty shops (Candy stores, kids stores, gift shops, bridal shops, LaJo's Italian Market, etc.)
- Several doctor's offices and the largest hospital between Pittsburgh and Harrisburg
- Nice, well-kept apartment buildings
- Well maintained houses that are intermediate between detached single unit homes and row houses
- A few clubs, such as the Frohsinn Singing Society
- Several bars
- Open air plazas, such as the Heritage Center Plaza and the lot outside of the Railroaders Memorial Museum
- Gospel Hill Park
- Many churches, including the Cathedral of the Blessed Sacrament
- And much, much, more

So why focus on revitilization? Because it's best to focus on it now, while the problem is still small and we still have a viable downtown economy rather than wait until the downtown really is dead.

Roosevelt Junior High School Memorial Spot

ROOSEVELT JUNIOR HIGH SCHOOL R.I.P. 1924-2008

The musical "Ghosts", performed in October of 2007, concluded Roosevelt's roughly 80 years of history. Roughly a year later, the building was demolished. Roosevelt has joined the Brownstone as yet another historic building with nothing wrong that was demolished for no reason except to make a quick buck. It would have cost one million to update Roosevelt, but cost 50 million to build that new monster we have today.

Of course, we didn't make the decision. The school board rushed this decision through, knowing that if they didn't, it would go to a referendum vote, and there's no way the people would vote in favor of it. So now they're demolishing a building that we wanted to keep and billing us for the "service" of wiping their rear ends with our collective memories. They are a perfect example of what is wrong with Altoona and why people are leaving.

Take a stand for the next election and vote OUT a large chunk of the current school board members, or another church, another historic building, or even your childhood home could become another parking lot that will be half filled or empty. Let them know that their policies are not approved of.

Downtown Altoona News

Current events in downtown Altoona.

The Meyer Jonasson building is now being used for college students.

The former Vipond's Appliances building is now for sale. Buy this while you can, but please only buy it if your intent is to use it. It's always a tragedy to see large buildings sit unused.

The former J&K Sports storefront has finally been filled up with a botique. This is certainly good news. I'll let you know more details as I discover them, but for now, this is still certainly good news.

If you've been following the news lately, the historic Woolworth's Building has bit the dust. The old 40 and 8 Club building is about to meet the same fate. It's partly the faults of the owners for allowing them to deteriorate and partly the fault of the city for not allowing the owner to rehabilitate the building and not pressuring the owner to do so. It seems they would rather see buildings demolished. However, how can you have a downtown without buildings? A plaza of spaced apart single story office bungalows is not a downtown, it's a second-rate office park. Downtown Altoona is not a second rate office park, so don't allow it to become one. I've heard that people are interested in the Woolworth's and Eagle's Building (40 and 8 Club Building) properties, but I also heard that about the Kaufman's Buildings, but the empty lot still sits there. Why aren't developers interested in building downtown? Could it be all of the red tape? Do city leaders think that downtown Altoona is in such high demand that you can afford to be greedy with the red tape and people will still build there? No city is like that, not even New York. So remove as much of the red tape as you can and your wallets will be lined with more green in the long run. Afterall, which makes you more money, using a metaphorical example, selling ten hot dogs for three dollars or selling twenty hot dogs for two dollars? I'm sure you know the answer, so let's focus on setting the happy medium, so we can be like the guy who makes $40 from selling two dollar hot dogs rather than the guy who makes $30 from selling three dollar hot dogs.

Le Bistro has opened, all of the finishing touches have been completed inside. Be sure to check out downtown Altoona's newest restaurant! However, Grampian Discount Warehouse is still under construction. There is still work being done on the interior that needs done before the store can open. The Healing Arts Gallery nearby has opened, but it may be closing due to high prices. Be sure to check it out. Remember from my hot dog example above, this isn't a place where you can overprice things and make a killing. You have to be reasonable.

A new photography place called London-Wolfe Photography has opened in the storefront between what once was Richard's Wedding Shop and the former McCrory's building. Be sure to go there and check it out. The McCrory's Building may house a comedy club someday soon. That certainly would be great.

The Black and Yon Building, also known as the Penn Central Place, needs a few new windows. And it looks like the rennovations are coming along, but slowly. since I last updated. The upper floors may be a mix of apartments and offices.

The Altoona Police Department wants a larger parking lot. They're eyeing different parking lots in the downtown, even proposing the demolition of a church. I would reccomend 10th avenue parking. It's not that much of a walk. Please do not consider the demolition of another historic church. We have lost too many historic landmarks for parking lots. We have too many parking lots in Altoona anyway.

Be sure to go to one of Altoona's many restaurants. We have Taco the Town, Cheffery's, Tom and Joe's, Texas Hot Dogs, Michael's Cafe, R-Waffle King, and more. You'll just have to see for yourself all of the downtown restaurants we have.

If any Dillard's executives are reading this who may have plans for Altoona, please consider our downtown instead of a shopping center. Altoona has an oversaturation of shopping centers, and people are beginning to return to the downtown and local corner stores instead of going to Plank Road. Please consider a downtown location instead. The taxes are much lower, and you'll see a steady flow of pedestrians along with people driving to your store to shop. If you do purchase the old Meyer Jonnason building, or the old Viponds building, there is plenty of empty space next to each building to construct a parking garage.

Work is now complete on the Devorris Downtown Conference Center and the former Penn Furniture Building.

In case anyone's wondering, I really don't update this anymore because although the downtown is salvagable, the people almost don't want it salvaged because I guess they would no longer have something to complain about.

Last Updated 9/29/11

If You Want To Discuss This Or Learn More About This

Feel free to contact me

I'll be more than willing to promote your downtown business or idea, discuss possible revitalization ideas, or if you have anything whatsoever to say about downtown Altoona. Don't hesitate to contact me.

Featured Emails

The best e-mail that people sent in regarding this lens.

This email is from Lindsay Williamson, store manager of the Chestnut Avenue Starbucks, just a few blocks from the downtown.

"Just wanted to mention the Chestnut Plaza (aka the new Martin's plaza) on Chestnut Ave which is just minutes from downtown Altoona. And talk about improvement, Altoona now has a full-size beautiful Starbucks Coffee store! Who would've thought that would happen? What a great place to hang out that is NOT on Plank Road. Bring a book or bring some friends- either way grab a latte or a Frappuccino and enjoy. They are even starting "Game Night" on Tuesday nights starting in November. Bring your own game or use one of theirs- can you say Cranium?! Anyway, thanks for your flyer and the website. Don't forget to add the Chestnut Plaza Starbucks to your list of places to go in Altoona, PA!" --Lindsay

My reply

"Thanks for the great feedback. The new Martin's plaza is a great place
to
attract young people, being only 3 blocks from downtown Altoona, and
it's
definitely a great step in the right direction. This is probably the
first
time since Woolworth's closed down that young people had a reason to go
into the center city part of Altoona. However, what we really
need is something to attract young people that's right IN the downtown
itself,
and although the Station Mall was a great attempt, it failed miserably.

Even though the new Starbucks isn't a downtown business, it's noteworthy enough that its mention (through your email) would benefit both the downtown and this website.

-Matt"

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AKAnorth85

I'm a 22 year old man who's on a mission to help revitalize downtown Altoona, Pennsylvania.

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