Dr. Kracker And George Eckrich

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Doctor Krackers Are America's Best Flatbread!

Meet the man behind your beloved Dr. Krackers: Co-founder George Eckrich. On this page, he will tell you all about the best "krackers" on todays' specialty food market. Find a link to the company website - www.drkracker.com - and watch videos introducing America's best flatbread. Enjoy George's informative blog articles with healthy eating tips, baking with spelt, and recipes using Dr. Kracker cracker varieties. Finally, order your own supply of your favorite Dr. Krackers directly from this lens.

Here's a quick greeting from our man George:

"When we started Dr. Kracker, one of my goals was to create a completely unique and healthy flatbread cracker. Now, I hear occasionally that our crackers are too good! Some customers will even tell me that they have stopped buying Dr. Kracker because they eat the entire pack at one sitting. I guess that we are redefining crackers and redefining substance abuse at the same time!"

George Talks About Dr. Krackers 

"Our moms always told us never to accept food from strangers. Working in a store handing out samples of Dr. Kracker, I was wearing my tie dye t-shirt (courtesy of Doug at the Sunset Valley Farmers Market in Austin). The colors make me more noticeable and they make shoppers smile. A man in his late 20's passed by the table and he told me his Mom's words of wisdom: "If you see someone in a tie-dyed t-shirt handing something to eat, don't be afraid to try some!" Now that is a blessing I can identify with, and I'd like to meet his Mom!"
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A Vegan Update By Dr. Kracker's George Eckrich 

My decision to go vegan in September has been interesting, with all the nuances that "interesting" implies. When I committed to it, I didn't consider what a profound life change this was going to be, how it affects everything and how open-ended it is.

By "open-ended," I mean that this choice is for the rest of my life, and not a goal that can be achieved in six weeks. And the choice is profound in the ways it affects the other three people in my family: my spouse and teenage daughter and son. Being vegan changes what I buy at the supermarket, where we go when we have a family night out, what I prepare when friends come to the house and what I tell friends and family when we are visiting them in chez-them. For most people, meat and protein are something special and a way to celebrate both the guests and the occasion-there's no Thanksgiving without the turkey or Easter without the spiral-cut ham. For five years, when I was in my twenties, I was a lacto vegetarian. One of the reasons I left the diet was because I got tired of telling hosts that I needed special food; I started feeling as though my refusal of their food was impolite in the extreme. But here we are again, vegans in a very meat-oriented society.

drkracker

Every year at Thanksgiving we host a large potluck in Austin. In a fast-growing city like ours, most everyone comes from somewhere else, and we've always hosted the potluck for those who didn't have the time or the desire to endure holiday travel to eat at the family table. This year's party included nearly 80 people, and I'd estimate that almost half of them were vegetarian (or vegan, depending on definitions). Along with the traditional meat dishes, there were a couple of egg dishes, lots of salads and a number of potato, sweet potato and baked veggie dishes-and no cheese that I can remember. In other words, plenty of great food, and plenty of proof that you don't need meat to celebrate.

dr-kracker

How strictly has our household adhered to our vegan diet? My daughter and I have both stuck pretty closely to the "no animal product" diet, though I did make a lemon meringue pie the other night, which of course used eggs and some butter. (I was feeling inspired and I wanted to reformulate the lemon filling by adding pureed mango and rhubarb. The lemon, mango and rhubarb made a luscious mix of flavors, maybe only missing some strawberry.) Next time, I'll omit the meringue, leave out the egg yolks from the filling and go to olive oil or palm shortening for the fat in the filling. I'll find out then how crucial egg yolks and butter are to mango citrus curd.
doctor-kracker

My spouse Liliana went to a wine bar with friends the other night and reported that aside from the small salads, there wasn't much she could order from the menu. I don't understand why it's so challenging for restaurants to accommodate vegans--the food is not complicated, and there are so many delicious dishes-especially Mediterranean dishes-that omnivores of every stripe enjoy. The fact that they're free of animal products doesn't mean they're only for vegans. In fact, what it means is that these dishes are lower in fat and calories, and higher in fiber and nutritional value than those that contain meat and dairy. And they don't have to suffer in terms of flavor and texture, either think rich, creamy, hummus, spicy eggplant caponata, and the wonderful custardy comfort of grilled polenta.

drkracker

Dr. Kracker is an active participant in the Whole Grains Council, which has been pushing for more restaurants to integrate whole grains into their menu. There have been some successes (read about it here). The key to change is customer demand. I told Liliana the same thing: tell the server or manager they missed a sale by not offering an easy and inexpensive vegan alternative on their menu (with Dr. Kracker on the side, of course).

What are we doing at Dr. Kracker? We have always worked to create as many vegan flavors as we can. For example, the original Seedlander recipe called for honey. We switched to agave nectar to keep this vegan. We also changed the flour from wheat to spelt in order to bake the Seedlander for as broad of a customer group as possible (check out my spelt blog). When we use cheese for our two (soon to be three) cheddar flavors, the cheese we use is made with the plant-based hannilase enzyme rather than the traditional rennet, which is cow-based. So these crackers are vegetarian.

Will we quit using cheese altogether at Dr. Kracker because I'm a vegan now? In a word, no. Our recipes at Dr. Kracker are based on delicious flavor, maximum nutritional value, and authentic and wholesome ingredients-not on personal political or moral positions. I have a responsibility to my other partners, and to all of our customers. Of course, if people stop buying our cheddar flavors, we'll stop baking them. In the meantime, we'll continue to make the wide variety of vegetarian and vegan whole grain and whole seed crackers our customers love to demand.

George Eckrich's Delicious Twist On Roasted Veggies 

From the Dr. Kracker blog...

Roasted Veggies!

There is always a first time, and this is my first entry in blog land that is not connected to Dr. Kracker. But it is about food and eating vegetarian!

There is no shortage of recipes for roasted root vegetables. Once you have put one together, it is easy to add sweet potatoes, yams, purple potatoes, basically whatever you like. I have a small variation that adds more color, variety and flavor. Start the recipe as you normally would: potatoes, sweet potatoes, squash, garlic cloves, olive oil, rosemary, salt and pepper. At this stage, I add some molasses and balsamic as well. The Balsamic for flavor and the molasses for flavor and for the browning of the veggies.

Now for the variation. I slice some zucchini, some yellow squash, julienne one half of a red pepper, one-half of a yellow pepper, half or quarter some Brussels sprouts, add some pitted green olives and finally add one cup or so of frozen edamame. Actually, I do these in the morning and marinate them in olive oil, balsamic and a touch of molasses, again for flavor and browning. Because the root vegetables take longer to cook, I hold back the above, marinating in a zip-lock bag. I let the root veggies roast at 400 or so for one hour, then I add these fresh veggies on top and bake for another 20 to 30 minutes, until the B-Sprouts are roasted. The result is more colorful, more vitamin rich, more complex in flavor and overall more delicious.

Our total dinner included the above, a fresh salad and a spelt and wheat focaccia topped with tomato sauce and marinated onions. And the leftovers became part of a lentil soup the next day.

Cracker Spread Recipes And Bread Baking Tips 

Nov 29, 2009 @ 7:27 amIs Bread Healthy? from Bread Healthy
We all love the aroma of freshly baked bread wafting through the house, and there's not much more comforting than a warm slice of bread with fresh butter. So, certainly, bread is good for our soulR...
Nov 15, 2009 @ 10:55 amIlsa's Kitchen | Pre-Opening Days Of A New German-... from Chef Keem's Kitchen
This is the first post in a (possibly very long) series about the opening and operating adventures of "Ilsa's Kitchen – Bavarian Cafe and Market". Several weeks ago, a group of investors approac...
Nov 14, 2009 @ 11:02 pmHealthy Whole Grain Flatbread | Video Tutorial 2:... from Bread Healthy
After the previous post about making the starter (biga), George Eckrich now demonstrates the entire recipe and stretch-and-fold method of his healthy whole grain flatbread. The video tutorials explain...
Nov 13, 2009 @ 10:40 amHealthy Whole Grain Flatbread | Video Tutorial 1:... from Bread Healthy
George Eckrich shows how to make a biga – the Italian bread starter – for his incredibly healthy, nutritious, and flavorful whole grain flatbread. This type of bread is perfect for a quick...
Nov 5, 2009 @ 12:36 amThe Locavore Way: Bread And More | Local, Fresh, H... from Bread Healthy
(We at breadhealthy.com are delighted to introduce renowned food advocate and master teacher Amy Cotler with her guest post announcing her upcoming book release: "The Locavore Way") I've been a food...
Nov 4, 2009 @ 10:09 amGeorge Eckrich Talks Bread Machines from Bread Healthy
In this movie clip, George muses on the value of bread machines and how to improve the quality of the machine-baked loaf. Which brands are rated best bread making machines? What is a good bread mix...
Nov 1, 2009 @ 11:06 amChina Study Book | Insider Info On The Plant Based... from Bread Healthy
During a recent conversation with George Eckrich, I learned that the book "China Study" by Dr. T. Colin Campbell has radically changed his views on healthy eating and the most effective way to reform...
Oct 11, 2009 @ 2:15 pmWhat Is The Most Nutritious Bread? from Bread Healthy
My questions is – if we leave aside all concerns for fluffy crumb texture and great volume, what kind of bread would be the most nutritious we can bake for ourselves? Whole Grain Flatbreads Geor...
Oct 11, 2009 @ 11:45 amWhole Grains And Bread | Flour Facts Explained By... from Bread Healthy
What does whole grain mean? What's the difference between whole wheat flour and white flour? What are the qualities of different flours? Whole Grain George Eckrich shares his knowledge and insights...

George's Tips On "Snacking"  

"Moderation" can be tricky...

Twinkie Bites! Give me a break!

Recession or not, health and wellness will continue to be important themes in 2009. Weight loss and weight control are enduring themes. The last several years have seen many companies, including Dr. Kracker, create smaller sized packages that promote portion control and hopefully, weight control. The consumer can buy a package, eat 100 calories---in our case 120-and hopefully feel full and satisfied. However, there is nothing to keep the individual from eating 2 or 3 packages in the moment. Discipline is important and discipline has not been packaged or put into an herbal formula yet!
This brings me to my point about product downsizing. Dr. Kracker bakes two basic sizes: a not quite one-ounce flatbread and the Snacker Crackers that come in an 8-oz tub. Since my days as a high-school, 103-lb weight-class wrestler, I've watched what I eat. I love the flatbread: take one out of the package, put the package away, eat the flatbread with peanut butter and jelly or one of our spreads and go on with the morning. Ditto with a midday snack. The danger with the tub of Snacker Crackers is that when you open the container, it is very easy to keep eating more than we intend. Something in us always wants to maximize the "trips to the mouth." Having a large container of food is great for parties and social gatherings, but when we as individuals sit next to a tub of food, it requires tremendous discipline not to overindulge. And just having smaller pieces of food doesn't mean that we won't overeat. On the contrary, "trips to the mouth" works against us.
Two tips for the new year: Find a portion sizes that will help with discipline and practice discipline. Secondly, only buy good food and avoid the Twinkie Bites and their ilk! Remain health careful for 2009!

A Filling Snacker Kracker... 

...or a "seedy" character?

The latest on the C-reactive protein 

New dietary advice - read the whole article from the NYT...

This update is taken from the New York Times, (Personal Health: More Isn't Always Better in Coronary Care - January 6, 2009). In a blog last year, I mentioned the C-reactive protein. The CRP is getting more and more press. It always fascinates me how as our understanding of the complexity of the body and its functions deepens, the perception of cause and effect changes. So now, it's not fat and cholesterol that are the bugaboos; it's the level of inflammation in the body:

"That factor is C-reactive protein, or CRP, a blood-borne marker of inflammation that, along with coagulation factors, is now increasingly recognized as the driving force behind clots that block blood flow to the heart. Yet patients are rarely tested for CRP, even if they already have heart problems."

Once the problem is identified, our understanding of the solution, changes as well, and in many cases, the solution was right there in front of us but being ignored:

"The new dietary advice is actually based on a rather old finding that predates the mantra to eat a low-fat diet. In the Seven Countries Study started in 1958 and first published in 1970, Dr. Ancel Keys of the University of Minnesota and co-authors found that heart disease was rare in the Mediterranean and Asian regions where vegetables, grains, fruits, beans and fish were the dietary mainstays. But in countries like Finland and the United States where plates were typically filled with red meat, cheese and other foods rich in saturated fats, heart disease and cardiac deaths were epidemic. What was missed at the time and has now become increasingly apparent is that the heart-healthy Mediterranean diet is not really low in fat, but its main sources of fat - olive oil and oily fish as well as nuts, seeds and certain vegetables - help to prevent heart disease by improving cholesterol ratios and reducing inflammation."

The list of heart friendly and inflammation reducing foods is not complete in the above paragraph. Whole foods, whole grains and whole seeds are key dietary elements in addition to the fish oils, as I have chronicled in my switch to a vegan diet. The complexity of the reaction between foods and our own biochemistry is just beginning to be understood. And rather than chasing selected and over-hyped super foods, I would recommend that we all keep it simple. Eat a diverse group of vegetables and fruits that combine as many colors as possible and eat plenty of whole grains and whole seeds. Enjoy your food, but make it real food!

Blogs About Baking With Spelt 

Baking Bread from Sourdough and Spelt Flour
Spelt is a remarkable grain.I've baked bread with it previously and since I got my hands on over a kilogram of it yesterday I baked some sourdough bread from it tonight (pictured above). Maybe I rushed my proving because I was pushed ...
Cookie Overload « Tale Of Two Vegans
Lets just say these were well-tested ok? Jeweled Fruit Almond Oatmeal Cookies. 1 1/2 cups spelt flour (I used a combination of spelt and sorghum). 1/2 teaspoon baking powder. 1/2 teaspoon cinnamon. 1/4 teaspoon baking soda ...
Please help a non-vegan bake vegan cookies - 3 Fat Chicks on a ...
I'm looking at Eat, Drink and Be Vegan (Dreena Burton). It looks like she doesn't really use an egg replacement in most of her cookie recipes. For example, her oatmeal cookie recipe: 3/4 c + 1T spelt flour 1 tsp baking powder ...
The Winter Guest: Spelt pain a l'ancienne
Spelt has also a high gluten content, making it therefore very convenient for baking. In Central Europe it is considered to be a gourmet's grain; in France it is known as the caviar among cereals. Its flavor vaguely reminds of walnuts. ...

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Dr. Kracker In The Blogosphere... 

Dr. Kracker Crackers | Multigrain Crackers Spread Recipes | Chef ...
Dr. Kracker crackers and flat breads are made with whole grains, seeds and nuts. Here are a few recipes for cracker spreads that are wonderful with Dr. Krackers.
One Fit Foodie: Dr Kracker Product Review and Peanut Butter Hummus?!
Inspired by the delicious traditional flatbreads of Germany, our Dr. Kracker crackers are made with a blend of nature's best organic whole grains and seeds, then yeast-raised and artisan-baked to perfect crispness. ...
Dr. Kracker Review « Cooking For a Vegan Lover's Blog
I am a cracker lover and have been forever and I usually go for something thin and crispy but I finally tried Dr. Krackers crackers and flatbreads and they are hearty, crispy and yummy. They go really great with your favorite hummus. ...
Eat Oxygen: Dr. Kracker Cheddar Flatbreads (Product Review)
From Dr. Kracker's website, "In our quest to bake a nutritious and delicious, artisan flatbread-Kracker, we have always insisted that our recipes use only the best ingredients and maximize the whole grains. We want our flavor profile to ...

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