Drew Kerr's curtain raiser
I am a creative, strategy-and-results-minded public relations professional who launches, builds and positions digital and traditional brands, translating into significant revenues and overall business success for my clients.
My pro-active communications strategy and implementation will be key for cost-effective returns, credibility and profitability.
My work has directly generated over-the-transom business prospect calls for my clients, resulting in new business for them. Business development and sales executives find my results invaluable for garnering buzz and access to potential revenue sources.
I'm an active collaborator with senior management and business development teams, creating and executing the most effective and innovative PR strategies both online and offline, consistently delivering brand recognition, distinction, and equity.
With excellent contacts across all media, my track record is superb, incorporating online, print, TV, radio and events.
I have more than 25 years of public relations experience, including masterminding the most successful men's media brand of the last decade, Maxim (magazine, web site, WAP site, licensed properties).
I place clients for major impact in places like The NY Times, The Wall Street Journal, USA Today, paidcontent, Mashable, CNET/BNET, ClickZ, Associated Press, Reuters, Business Week, Advertising Age, Mediapost, Today, GMA, CNN, CNBC, national radio networks, top blogs and web sites.
I position my clients with intelligent communications programs, including materials, game plan, targeted outreach and impactful execution.
I generate ideas and help execute high profile ideas and stunts to position brands.
I write, edit and service all corporate documents, press releases and pitch letters.
I advise clients on crisis communications situations to protect their integrity and reputation.
I moderate and participate in numerous media-related panels.
My pro-active communications strategy and implementation will be key for cost-effective returns, credibility and profitability.
My work has directly generated over-the-transom business prospect calls for my clients, resulting in new business for them. Business development and sales executives find my results invaluable for garnering buzz and access to potential revenue sources.
I'm an active collaborator with senior management and business development teams, creating and executing the most effective and innovative PR strategies both online and offline, consistently delivering brand recognition, distinction, and equity.
With excellent contacts across all media, my track record is superb, incorporating online, print, TV, radio and events.
I have more than 25 years of public relations experience, including masterminding the most successful men's media brand of the last decade, Maxim (magazine, web site, WAP site, licensed properties).
I place clients for major impact in places like The NY Times, The Wall Street Journal, USA Today, paidcontent, Mashable, CNET/BNET, ClickZ, Associated Press, Reuters, Business Week, Advertising Age, Mediapost, Today, GMA, CNN, CNBC, national radio networks, top blogs and web sites.
I position my clients with intelligent communications programs, including materials, game plan, targeted outreach and impactful execution.
I generate ideas and help execute high profile ideas and stunts to position brands.
I write, edit and service all corporate documents, press releases and pitch letters.
I advise clients on crisis communications situations to protect their integrity and reputation.
I moderate and participate in numerous media-related panels.
Drew Kerr's Press Hightlights
Fetching RSS feed... please stand byAn opinionated sampling of some of my favorite industry blogs
- Poynter Online - Romenesko
- The premiere link dump for the publishing and newspaper industry
- IWantMedia.com
- NYU professor Patrick Phillips well-chosen link dump cutting across the media world, with some international stories as well.
- FishbowlNY - Mediabistro
- A less snarky look at what is going on in the navel-gazing NY media world. The two current editors, Neal Ungerleider and Ron Mwangaguhunga, are admirably taking their gig seriously.
- "Bits" blog from the NY Times
- Here's what NY Times tech reporters really think, compared to what they write in their printed stories.
- Silicon Alley Insider
- Isn't it amazing how in such a short time, this localized New York City news site has become a must read and an essential link.
- Valleywag
- Although west coast oriented, this is an essential read for keeping on top of what's going on. Thankfully less snarky than its parent company's Gawker.
- AdAge.com
- The best news site for advertising and marketing news across all media. Great edited pieces, sharp leads.
- PRNewser
- The only public relations web site I ever bother to look at.
Other places you can find Drew Kerr
- Four Corners Communications
- My company's web site, with all the glorious details.
- Drew Kerr's Press Hit Hightlights
- My ongoing blog of recent public relations accomplishments.
- PR Rock and Roll
- Drew Kerr's public relations blog
- Wikipedia - Drew Kerr
- My entry in the web's encyclopedia.
- LinkedIn- Drew Kerr
- Where my social networking credentials began.
- Drew Kerr's Facebook page
- My Facebook page
- Drew Kerr's Twitter feed
- Life at 140 characters at a time.
- Drew Kerr's Google profile
- The best all around place to find links for me.
- Tumblr - Drew Kerr
- One of the more upcoming social media sites.
- MySpace - Drew Kerr
- The unwieldy social networking site.
- Rollyo - Drew Kerr
- If you'd like to search my blogs or company web site, here's the place to do it under one roof.
- MyBlogLog - Drew Kerr
- Yahoo's new blog and widget service, all rolled into one.
- Drew Kerr's Vox page
- Put a nice electric guitar there on my template.
- Technorati page
- A guide to my blogs
- My Wink people page
- Wink is sort of this big people directory.
- Mediapost profile
- This is Mediapost's new profile section and here I am.
- Drew Kerr's Stickam site
- I'll be posting photos and videos here.
- Drew Kerr's Flickr page
- Drew Kerr's photos
- How to Write Better Press Releases and Pitch Letters
- A sharp guide to writing more effective press releases and pitch letters, with emphasis on better lead paragraphs.
Drew's del.icio.us bookmarks
First new head shots shot by Marc Levine
curated content from Flickr
Drew Kerr's PR Rock and Roll
Fetching RSS feed... please stand byDrew Kerr's Twitter feed
Fetching RSS feed... please stand byDrew Kerr's ongoing public relations accomplishments
Links to Drew Kerr's Press Highlights blog postings
- BNET blogs about client Business Wire
- CNET's industry-specific BNET portal blogs on how Business Wire "morphed the lowly press release."
- CNET interviews client Business Wire
- CNET interviews client Business Wire about "smart news releases"
- Motorola invests in client INVIDI Technologies
- The Wall Street Journal, Associated Press, Multichannel News, Adweek, Dow Jones Newswire
- Sony/ATV signs with Guitar World Tabs -- USA Today and Mashable
- "You can be a real guitar hero now" -- USA TODAY
"Guitar World signs with Sony/ATV for new tabs" -- Mashable - "Guitar World Tabs" announcement breaks in Mashable, Wired News, and Digg
- "Guitar World is getting ready to launch what will be the "iTunes of guitar tabulatures." A new site being released today will feature rights-cleared rock guitar tabs and transcripts for users. It will be integrated into Guitar World's main website. While the content is free for use, it's not free for you. Not all of it at least. The content is pay-per-view or pay-per-download, but there are options for ad supported tabs as well. This is all based on your subscription level on Guitar World." -- excerpt from Mashable article.
- Guitar World's new "tabs" site is centerpiece of Wall Streeet Journal article
- "Crib Sheets For Guitar Heroes"...Musical 'Tab' Sharing... Migrates to Web Sites That Pay for Rights
- INVIDI announces partnership with Nielsen
- Mediaweek, Multichannel News, NewTeeVee, Broadcasting & Cable, ClickZ, Media 3.0
- GroupM/WPP is lead investor for INVIDI
- The Wall Street Journal, New York Times, Reuters, Advertising Age, Adweek, paidcontent.org, NewTeeVee, and more....
- Felix Dennis the subject of David Carr's weekly NY Times column
- Felix discusses his success with The Week and has a few choice words about the publishing industry (i.e. "The American magazine industry has been massively overstaffed for years and years. It is one of the most inefficient businesses in the history of the world. And you know what? The chickens are coming home to roost").
- Future US president Jonathan Simpson-Bint interviewed in GameDailyBiz
- "Media Coverage talks to Future U.S. President Jonathan Simpson-Bint on the publisher's burgeoning monopoly on the market for official system magazines."
- NY Times interviews Future US president about gaming media
- Jonathan Simpson-Bint explains why having magazines works just as well for videogamers as websites.
- NY Times' "E-Commerce" column profiles driverTV.com's debut
- E-Commerce Report:
Web Videos Let Car Buyers Survey Their Many Choices - Mediaweek's "60 Seconds With Jonathan Simpson-Bint
- EXCERPT: "I don't think there's a massive exodus of game players from games magazines. We thrive on newsstand sales, and our numbers have remained pretty strong. If you're a real passionate gamer, a magazine is still an oasis experience. Gaming magazines are very visually satisfying. And we don't have news in our magazines. They're much more feature-led."
- Mochila introduces its new media player to interactive media
- CNNMoney, Mediapost, MarketingVox, Mashable, AdRants, ClickZ, profy.com
- Cellfire introduces its mobile coupon plans
- Gadgetell, AdRants, ClickZ, Promo, Tech News, Detroit News, Indianapolis Star, Arizona Star, PC Magazine, St. Louis Post-Dispatch, MEDIA magazine, KDKA-TV
- driverTV's new web site receives key blog accolades
- paidcontent.org, MarketingVox, WebProNews, iMedia Connection, Lost Remote, Search Engine Guide, Revenue Source, High Density Television, Car Guide, Red Orbit News, Tube Battle...
- BusinessWeek profile and Q&A about INVIDI
- Cable's Big Bet On Hyper-Targeting --
Time Warner will test new software that sends different ads to different viewers - The Wall Street Journal on the return of Radar magazine and Radar Online
- "Blog and Big Backers Help Give
Latest Launch Shot at Success;
Editor Is Still a Favorite Target" - Mochilla interviewed on podcasts Podtech.net and Internet Marketing Voodoo
- "The Meet-Up of Old & New Media: Mochila CEO Speaks Out" -- PodTech.net
"Craig Calder, CMO of Mochila, joins host Paul Lewis to discuss the Web 2.0 revolution, its applications, impact and history. Join us to learn what brands need to know to successfully tackle Web 2.0 engagements and utilize them to capture a wider audience." -- Internet Marketing Voodoo
by DrewKerr
Drew Kerr is president and founder of Four Corners Communications, Inc., a New York City-based public relations consultancy which has specialized in...
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