Welcome to Duane "DJ" Sprague's Site

Marketing Strategy
Marketing Management
Integrated Marketing
Internet Marketing
Internet/Search Advertising
Search Optimization
Digital Marketing
Viral Marketing
Database Marketing
Direct Mail Marketing
Direct Response Marketing
Email Marketing
Brand Development
Brand Management
Advertising
Online Advertising
Copy Writing
Production
Campaign Development
Campaign Management
Business Development
Focus Group Research
Media Planning
Media Buying
Niche Market Development
Public Speaking
Public Relations
Media Relations
Producer/Director

CERTIFICATIONS:
Graduate Certificate in Integrated Marketing Communication, University of Utah
Masters Certificate in Internet Marketing, University of San Francisco
Graduate Certificate in Corporate and Real Estate Law, with Honors, University of San Diego
Introduction to Law, Golden Gate University, San Francisco
Certified eMarketing Professional, eMarketing Association
Marketing (with Awards and Honors), Marketing Education Center, Rochester, NY, Eastman Kodak
Face to Face Selling Skills, Marketing Education Center, Eastman Kodak
Certified Professional in Inbound Marketing, Inbound Marketing University, CA
Certified Focus Group Director, Greely Institute, Greely, CO
Certified Media Buyer: Media Buying Academy, MD
Certified Negotiator, Karass Institute, Los Angeles, CA
Sales Management, Traver Technologies, Houston, TX
NxLeveL Certified Instructor, NxLeveL, Salt Lake City, UT (training entrepreneurs on success principles and business plan development)
Face to Face Selling Skills, Marketing Education Center, Eastman Kodak
Real Estate Sales, Premier Schools, Los Angeles, CA

TRAINING COURSES:
Web Site Design and Development, Rockhurst College
Microsoft Front Page, Rockhurst College
Java and Java Script, Rockhurst College
Excel, CareerTrack
Microsoft Office, CareerTrack
Maintaining PC Hardware, CareerTrack
Coaching Skills for Managers, CareerTrack
Dealing with Difficult People, CareerTrack
How to Supervise People, CareerTrack
Writers Workshop, Wizard Academy, Austin TX
Direct Mail Marketing, American Marketing Association
The Psychology of Selling, Forward Directions
Essentials of Printing and Prepress, Rockhurst College
Finance and Accounting, CareerTrack

Duane has published over 60 articles on marketing, integrated marketing, direct response marketing, branding, PR, database marketing and advertising throughout the U.S. and Canada. In addition to writing for dozens of industry newsletters, and chapter contributions to three international university textbooks. As well as numerous digital publications and web sites, and quoted as a subject matter expert in major newspapers, including the Los Angeles Times. Several articles were award winners for top requested, top downloaded, or highest reader scores.

University Text Book Contributions:
1. "Emotional Branding," Institute of Chartered Financial Analysts Business School, Center for Business Research, Bangalore, India, 2006. Contributed a chapter titled "When Branding Works."
2. "Integrated Marketing Communication," Le MAGNUS University Press, Hyderabad, India, 2005. Contributed a chapter titled "Integrated Marketing Communication, Your Competitive Advantage."
3. "Successfully Competing with Competitive Advantages," MAGNUS SCHOOL OF BUSINESS, Hyderabad, India, 2005. Contributed a chapter titled "Integrated Marketing Communication, Your Competitive Advantage."

Self Published Books:
1. "35 Tips to Successful Direct Mail Marketing," Sprague-Fanady Marketing, 1999
2. "Power Media Buying," Duane Sprague, 2002
3. "Power Negotiating," Acorn Press, 2003

eBooks:
1. "How to Build a Power Brand in Today's Digital World with Integrated Marketing," August, 2009

Newspapers:
1. Los Angeles Times, Business, 11/19/98
2. Los Angeles Times, Orange County Edition, 4/7/98
3. The Times, Indiana, 11/10/01
4. Orange County Register, 9/13/01, 12/3/01
5. The Scranton Times, 1998-1999

Magazines and Trade Publications:
1. FORTUNA, August, 2008 (the Hispanic version of "FORTUNE")
2. Charlotte Magazine, Spring, 1993
3. Dealer Magazine, September, 1996-2000 (wrote 2 regular monthly columns on advertising and marketing for 5 years for this national trade magazine)
4. California Dealer, 2001-2003
5. New Jersey Auto Retailer, 2001-2003
6. Dealer News-New York
7. Dealer News-New Jersey
8. Dealer News-Hawaii
9. Utah Dealer, 1999-2003
10. Utah Independent Dealer, 1999-2001
11. Colorado Dealer, 2001-2003
12. Dealer Solutions (6 state regional publication)
13. Big Sky Dealers Journal
14. Wyoming Wheels Update
15. West Virginia CAR
16. Dealer News-Tennessee
17. Dealer News--Nevada
18. Dealer News-Wyoming
19. Dealer News-Missouri
20. Dealer News--Kentucky
21. Dealer News-West Virginia
22. The Front Row-Washington
23. The Arizona Advocate
24. Car Lines-Indiana
25. Driveline-Michigan
26. The Nevada Franchised Dealer, 2001-2003
27. UAHU Journal
28. Association News
29. The PowerGram (J.D. Power and Associates)
30. Marketing Trends
31. Chrome

Online Articles, Ezines and White Papers:
1. Los Angeles Times Online
2. Integrated Marketing Communication
3. Venture Management
4. eDealerNews
5. eDealerAlert
6. Dealer Magazine Online
7. Chrome Online
8. Office Equipment Dealer News
9. Auto Finance Journal
10. Automotive Direct Target Marketing
11. ReySources.com (Reynolds & Reynolds)
12. The Timesonline
13. MyTEC
14. MBA-co.com

Blogs by Duane Sprague:
1. Advertising in Today's Economy
2. Integrated Marketing
3. Internet Marketing and SEO
4. Vortex Blog
5. Profit Academy Blog

Featured PowerPoint Presentations:
1. Insightology.com (week of 8/10/09, 8/17/09)
2. Slideshare (week of 7/26/09)

Featured or Quoted on the following Blogs and Sites:
1. Slideshare CEO blog
2. Idaho Ad Agencies
3. Tweetmeme
4. ClickRiches
5. Internet Intelligence
6. Google Blogs Alert
7. ExtremeClickBank
8. OnlineIncomeBot
9. KBER
10. KUBL

Utah Jazz
"You've become a driving force for us and delivered all you promised."

--Dennis Haslam, President and CEO (2007), Utah Jazz

Utah Jazz
"Even though DJ took the reins half way through his first year, he broke the previous eight years of records for total revenue and gross profit. This pace continued through the following two years as he shattered each previous year's records for gross sales, net profits and new business development.

DJ was promoted to Vice President of Advertising and Digital Media where he once again proved to be a leader who collaborated with the executive and management teams in creative problem solving, digital media strategies, collaboration among entities, and new advertising ideas.

Without hesitation, I would recommend Duane in any marketing, advertising or digital media capacity. He is a highly accomplished expert in his field and has repeatedly proven his value."

--Randy Rigby, President and CEO (2009), Utah Jazz

Fanzz Sports Apparel Stores
"Duane was a great resource to Fanzz from a marketing perspective. He is a consummate professional who has an excellent understanding of what it takes to plan and execute best in class marketing and branding campaigns. Fanzz greatly benefitted from the expertise and depth of marketing knowledge that Duane possesses, particularly in the online and digital world which is a relatively new frontier that few marketing professionals fully grasp."

--Steve Eliason, General Manager and CFO, Fanzz

Carol Lee Organics of California
"As a start-up, Duane has been the key to our success since the beginning. We could not have gotten our company off the ground without his creative talent and resourcefulness.

He has created our company name (Carol Lee Organics of California), our product names (Oils of Youth and VitaLock), our logo, helped with our product formulations, sourcing, and researched and put together all our packaging, bottling, fulfillment and vendor relations. Duane has produced for us a turn-key business.

Duane is also creating our web site, search visibility, social media and PR, online marketing strategy, and stores with Amazon, Ebay, and affiliates.

We cannot thank Duane enough for his talents and skills that he has offered us."

--Carol Lee

University of Utah Athletic Department
"Duane%u2026one of the major reasons why we chose LHM was the in-depth advertising experience, creative ideas and knowledge you bring to the local Salt Lake market, and the extensive experience you have working in sports, especially moving ticket inventory.

I think the dynamic of you, myself and your team all working together has been successful and made me feel like we are important and cared for."

--Ann Ronchetti, University of Utah, Marketing

Idaho Stampede NBA D-League Basketball
"We truly enjoy working with you. Without your expertise we would never be able to pull the fans who bring the energy for the players to feed off."

--Steve Brandes, President and General Manager, Idaho Stampede Basketball

Hyundai Motor America
"I decided to write to tell you how much I appreciate the work your agency has been doing for my 'Power of the Purse' program.

My challenge was to find an agency to assist me that would be more cost effective, but one in which I would not have to sacrifice quality, creativity and bona-fide results. Fortunately, your company has delivered on all fronts.

I look forward to expanding your projects with Hyundai in the future. It is a pleasure doing business with you."

--Donna Kane, Public Relations Manager, Hyundai Motor America

IBM
"Duane: You have been on quite a journey. Thank you for sharing your stories, insights and book with Bill and me. Your vast experience is an inspiration to anyone involved in marketing communications.

--Gerry Furgis, Marketing Director, IBM

Southwestern Bell
"You did an absolutely fabulous job with the DSL challenge assignment! I came back to San Antonio and shared your ideas with my team - they were equally impressed with your work, and we are planning to pursue and implement several of them that we hadn't thought of."

--Chris Sanborn, Vice President, Business Marketing, Southwestern Bell Communications

OCT Group, Inc.
"DJ Sprague has been providing the OCT Group with a variety of marketing services since June 1998. His contribution to our company has included consulting, copy writing, strategy development, marketing communications, print production, direct mail marketing, and media relations. His creative input and marketing skills have helped us create a new corporate image, expand our business, and establish a media presence with a regular column in a major trade publication. We are very pleased with the quality of work and the results he has produced for the OCT Group."

--Dan Canedo, Vice President, Marketing, OCT Group, Inc.

J.D. Power & Associates
"Duane, My personal thanks. Your effort is truly appreciated, and supports our continued efforts to deliver world-class processes and service to dealerships."

--Paul Meitler, Senior Director, Retail Services, Power Information Network

Kodak
"Duane: Thank you for your creative input on the file folder concept."

--M.J. Murray, General Manger, Marketing and Vice President, Eastman Kodak

Larry H. Miller Management Group
"The DVD is the single most impressive piece of advertising I've seen the group produce."

--Clark Whitworth, CFO, Larry H. Miller Management Group

3-Day Kitchen and Bath
"Clark and I were talking and felt that you are the piece to the puzzle that we have needed to complete our business model. The ideas and resources that you bring to the table are very valuable to us and bring a professionalism that we will need to take this concept to the next level. So thanks."

--Dave Jensen, President, 3-Day Kitchen and Bath

Service Experts
"Duane Sprague's professionalism, creativity, and general expertise has been a dramatic contrast to what we have received from our agencies in the past. Duane really understands marketing and provides a successful turnkey approach to the entire process. From concept development through production and delivery, Duane has shown time and again why he has been successful for many years.

His attention to detail and working closely with the production process has given us a quality of product that we never dreamed possible for about what we were paying previously.

Duane's expertise in media buying has put us in front of more customers for the same dollars.

I would without reservation, recommend the services of Duane Sprague to anyone who wants success in marketing and advertising."

--Kevin Nott, General Manager, Service Experts

Miller Motorsports Park
"Duane, I wanted to tell you how pleased everyone was with your presentation yesterday. Thanks for always taking care of things. LHM Advertising has done an amazing job for us. The Miller Motorsports Park would like to thank you and LHM Advertising for exceptional service.

DJ--You're one of my favorite people to work with. You know what you're doing, you do it well, and you handle adversity in stride! You're genuinely kind and a good person. You've definitely been a huge part of the success. Thank you."

--Carolyn Ashburn, Assistant General Manager, Miller Motorsports Park

Simple Green
"Bruce was VERY impressed with your team's presentation. Bruce and I are looking very forward to working with you."

--Mark Carter, Vice President, Simple Green

University of Utah
"Thanks to you for your good spirit and amazing creative mind. You have wonderful ideas and contributed greatly to the class."

--Tim Larson, Integrated Marketing Communication Professor, University of Utah

"Duane excels as a public speaker and trainer. Duane has on several occasions conducted sales training sessions for our Citadel staff in Salt Lake City, with great results. Duane's speaking style is very interactive and entertaining with lots of dialog, group exercises and participation.

The feedback from the sales force has been very positive, with some saying that 'this was the best training they have ever received.'"
--Terry Mathis, VP and Director of Sales, Citadel Communications

"Duane has an innate ability to empathize with the staff. He's an accomplished speaker who utilizes anecdotes and vivid examples that resonate with the sales staff. His vast experience on both sides of the desk provides the staff with a better understanding of recommended sales approaches and their direct effect on buyers. He challenges every participant to apply what they've learned and return to the following weeks seminars with success stories. He speaks their lingo and they respond.

Our sales staff and managers universally agree that these are the best sales training seminars they've had the privilege to attend. We experienced results within the first two weeks of training and continue to enjoy results today."
--John Rossi, Vice President, General Manager, KUWB-TV

"Having attended numerous sales training and management programs over my past forty years in broadcast sales, I can recommend, without hesitation, Mr. Duane Sprague as one of the most useful and productive programs I've had an opportunity to purchase for my staff.

Duane has been on both sides of the equation and has an insight that proves to be most helpful so a sales organization. Duane's systematic approach and constant review of materials creates an interaction with attendees that makes the whole experience both fun and educational.

The productivity among my sales staff has increased measurably."
--Ron Fessenden, Station Manager, KUWB-TV

"You hit a home run with the sales staff. Rarely do I get such rave revues from the entire sales department from a seminar, workshop, etc."
--Randy Rodgers, VP and General Manager, Millcreek Broadcasting

"The stations are just thrilled with the first two sessions."
--Sharon Weiler, VP, ACME Communications, Santa Ana, California

"I want to thank Sharon for the training with Duane. Again this morning's session was incredible. The information he has presented, and what is to come will help take our sales team to the top!"
--Jo Feguson, General Sales Manager, WBUI-TV 23, Decatur, Illinois

"DJ, thank you again for the spectacular presentation for the Magic Valley Advertising Federation on Generational Marketing. We have never had so many positive comments from one of our speakers! Due to all the positive input, our board voted that we would like to have you back again in 2008!
--Ann-Pell Rongen, Account Manager, KMVT-CBS

"I just wanted to take a moment to thank you for your presentation on "Generational Marketing." In the years I have attended seminars and presentations related to advertising, this was one of the most valuable. Not only did the information provide informative material to help in creating effective ads for target age demos, it also gave us valuable information to pass on to our clients and advertisers to help them better assess "who" their customers are."
--Joe Nielsen, Station Manager, KXTF Fox 35

"Your presentation today at the Magic Valley Ad Federation meeting was terrific! The insights were thought-provoking and spot on."
--Linda Fischer, Retail Sales Manager, Times-News

"Great information and presentation-it was honestly the best one this year!"
--Sheri Miller-Lindemood, Account Executive, KTFT38-NBC

"As a manager, there have been certain things I have been preaching. This series on "Discovery" is confirming what I have been saying. The short lesson at the end regarding a process for success and the game we played with numbers had a positive effect on our newer AEs. Especially Sarah who now has her calendar and day planned out in detail. She has scheduled her cold calling time, her time to put together proposals is now scheduled after 5pm, and she is maximizing her selling time to keep her sales funnel full."
--Vanessa Younger, Local Sales manager, WBUW WB 57

"I enjoyed the training very much. I especially enjoyed the discussion of having a system regarding ratios. I know it will help make me a better AE and help our team to achive larger heights."
--Jim Zimmerman, WBUW WB 57

"Thank you for your recent address at the Idaho Broadcasters Association annual convention in Sun Valley, Idaho. It was a well prepared, entertaining and very informative presentation on the importance of sound in advertising."
--Scott Pierce, Account Manager, KMVT-TV

"Duane Sprague provided "Advertising Seminars" for my clients and me that were very beneficial. Duane is a very talented presenter and has had a lot of experience that he brings to each seminar. You can tell he is passionate about everything he does and he has a great way of motivating you to go the extra mile. Especially in these economic times, Duane presents the seminars "How to Advertise in a Recession" and "Expanding in a Contracting Market" which were right on target and gave my clients peace of mind and some great optimism.

All of my clients who attended the seminars thought his presentation was very beneficial and they were happy it was informal and that they could ask questions and be part of a discussion.

The seminars were great for me because it allowed me more face time with my clients and it added a third party perspective that I think is needed. Along with the seminars our sales training sessions with Duane have been very effective."
--Allie Egbert, Account Manager, KJZZ-TV

"It was a great way to get communication going again with inactive clients. And we have saved some orders from cancelling, beefed up other buys, and added new ones as arsenal."
--Libby Arias, Account Manager, KJZZ-TV

"The session was great yesterday! The staff is still swirling and discussing "Discovery." I am so confident that your sales education is going to be what takes this team to the next level. Thank you so much for sharing your enthusiasm and love fopr the business with our team%u2026we look forward to each week now!"
--Cayla Hugo, Local Sales Manager, Central Illinois WBTV

"Over the past year, the local sales staff at KUWB-TV has been participating in a sales training program conducted by Duane Sprague.

Duane has a remarkable approach to assessing and reviewing existing as well as potential client needs in our community. His organized sessions incorporate the necessary direction and interaction that enables all attendee's applicable solutions. I have attended numerous sales seminars and training sessions and I will say that Duane's training is second to none. When budgeting for training I would clearly recommend Duane's services."
--Ralph Claussen, National Sales Manager, KUWB-TV

"It's important for sales people to use their time in an efficient manner. They need to develop the skills and knowledge to be more effective, and Duane helped them grow as account executives by presenting them with thought provoking, informative and quite often enlightening information.

He welcomes debate, always offers solutions, directs them on how to overcome obstacles, and addresses the sales staff in a positive, energetic way. The information that Duane presents is "ALWAYS" pertinent and will make them better sales people. I found his sessions to be terrific."
--Paul Rossi, General Sales Manager, KUWB-TV

"Thank you for taking the time out of your schedule to help us become more successful people. I really enjoyed the training sessions and the insight you've given us all."
--Kristi Van De Yacht, General Sales Manager, WBTV, Green Bay, Wisconsin

Hyundai Motor America
"I decided to write to tell you how much I appreciate the work your agency has been doing for my 'Power of the Purse' program.

My challenge was to find an agency to assist me that would be more cost effective, but one in which I would not have to sacrifice quality, creativity and bona-fide results. Fortunately, your company has delivered on all fronts.

I look forward to expanding your projects with Hyundai in the future. It is a pleasure doing business with you."

Donna Kane, Public Relations Manager, Hyundai Motor America

J.D. Power and Associates
"Duane, My personal thanks. Your effort is truly appreciated, and supports our continued efforts to deliver world-class processes and service to dealerships."

Paul Meitler, Senior Director, Retail Services, Power Information Network

J.D. Power and Associates
"Wow, you are the best! I, and the rest of the staff, as it turns out after 2 days of brainstorming, agree with you. We are ready to get started on your recommendations."

Debbie Gray, Marketing Director, Power Information Network

OCT Group (an automotive marketing company)
"DJ Sprague has been providing the OCT Group with a variety of marketing services since June 1998. His contribution to our company has included consulting, copy writing, strategy development, marketing communications, print production, direct mail marketing, and media relations. His creative input and marketing skills have helped us create a new corporate image, expand our business, and establish a media presence with a regular column in a major trade publication. We are very pleased with the quality of work and the results he has produced for the OCT Group."

Dan Canedo, Vice President of Marketing, OCT Group

Larry H. Miller Management Group
"The DVD is the single most impressive piece of advertising I've seen the group produce."

Clark Whitworth, CFO, Larry H. Miller Management Group

Menlove Dodge Toyota
"Duane has consistently delivered solid results in all areas, including regular savings of 30-60% off current TV and radio advertising rates, and dramatically increased the number of bonus spots. Duane has also improved our print advertising contracts by increasing our reach and frequency, and the use of full color, while saving over $10,000 per month.

He has implemented the most effective and consistent direct mail results we ever experienced and generated $430,000 in free advertising from the "Plate Frame Promotion," and increased web traffic 2,300%.

We are very pleased with the results, savings, and trackable advertising that Duane has developed for our dealerships."

Wes Johnson, President, Menlove Dodge Toyota

Ertley MotorWorld
"Since January 1996 Duane has provided all of our advertising, media planning, marketing, event promotions, direct mail, branding and public relations. Duane has also provided us with in-depth market research and analysis, strategic planning and budgeting.

From the time Duane has taken over the responsibilities of our advertising to the present, he has reduced our annual spending by 30% while increasing our overall traffic and sales.

1998 was the very best year in our history in terms of unit sales and profitability. We owe a great part of this success to the aggressive, innovative and effective media buying, marketing, PR, and advertising skills of Duane Sprague.

Duane has always been fair, honest and reliable, and I would recommend his creative and cost cutting advertising and marketing services to any dealership.

The Catalog of Cars is a very effective advertising tool that out-performs any other media we have used."

Ronald Ertley, CEO, Ertley MotorWorld

Ertley MotorWorld
"Your help in marketing and advertising MotorWorld has paid off. By targeting our customers with direct mail on a monthly basis, and by using the catalog of Cars for customer acquisition, we have a system that lowers our total advertising expenses, and generates consistent, predictable traffic and sales.

Our customer retention has increased, and we can directly tie 24% of our traffic each month to the direct mail."

Fred Straus, Vice President, Ertley MotorWorld

Ertley MotorWorld
"We have averaged an increase of 25 to 50 (used) units per month using the catalog over previous advertising, while reducing our overall budget.

We have also had good success in promoting special finance programs using the catalog."

Greg Stiles, Used Car General Sales Manager, Ertley MotorWorld

Duncan Automotive Network
"We processed a record number of cars SOLD in July. Traffic on the Internet is up 30-50% over normal levels."

Gordon Miller, President, G3

Boise Honda
"We did a 12,700 piece mailer with you, started yesterday. I haven't seen good results like this in a while! Sold 7 1st day, have 9 out so far today."

Dave Sonneman, General Manager, Boise Honda

Caldwell AutoMall
"27 units sold during the 3 day sale event at $2,000 per. Had 132 ups. That is a 20% closing ratio. So the math comes out to $53,345 gross. WOW that's a good sale."

John O'Bryan, General Manager, Caldwell AutoMall

Larry H. Miller Ford
"I have been a client of LHM Advertising for 10 years. I feel the service, creativity and value I receive today is the best it has been. Much of this is due to key players on the LHM Advertising team; Clay Greenwood, Duane Sprague and Paul Nygaard. I feel very confident recommending LHM Advertising to others based on the level of service and the results we have experienced."

Scott Harding, General Manger, Larry H. Miller Ford

Riverton Imports
"An awesome presentation. As for the direct mail you have been doing for our dealership, it has been working great. We are very pleased with the results and your company."

Scott Smith, Sales Manager, Riverton Imports

Hawkins Chevrolet-Cadillac
"We have had great traffic and sales so far. Although we are still underway, I am very happy with this idea. Thanks for your help and support."

Tom Hawkins, President, Hawkins Chevrolet-Cadillac

Car Buyers of Utah
"With just one simple idea I have nearly doubled my close ratio! This has changed our entire sales and marketing model. I owe it all to you. And you made it look so simple, just 15 minutes at my store and we now have instant success, in a lousy economy!"

Tane Wanlass, Owner, Car Buyers of Utah

Menlove Dodge Toyota
"Duane Sprague probably has the most scientific advertising mind I know. He actually supports what he does and says with substance."

Wesley Johnson, President, Menlove Dodge Toyota, Bountiful Utah

Affinity Auto
"I found the information presented in this seminar to be the most important and beneficial I have ever received. I have already implemented some of these marketing strategies with success, and would like to express my interest in attending any additional seminars you conduct.

Duane, your information was powerful, and your experience and energy added tremendously to the success of the seminar. Thanks again for a wonderful experience."

Devon Hansen, Owner, Affinity Auto, Woods Cross Utah

Willey Ford-Mazda-Honda
"I found The Marketing in Today's Economy Seminar presented by Duane Sprague to be very informative, well presented and useful information. I would highly recommend this seminar to those seeking direction in their advertising."

Patricia Byrne, Marketing Manager, Willey Ford-Mazda-Honda, Bountiful Utah

Low Book Sales
"I just wanted say thanks for the excellent seminar. I am rarely impressed with anything or anybody when it comes to advertising or marketing, but this seminar was exceptional in its content, examples and complete overview of marketing principles. And the workbook is very complete and helpful. You hit a chord with me on the branding and power of sound info."

Jarrod Clarke, President, Low Book Sales, Salt Lake City Utah

Smith Chevrolet
"I would like to offer my most heartfelt recommendation to LHM Advertising, and especially Clay Greenwood. With their help, 2007 was our single most successful year in history. We experienced an increase in new vehicle sales of more than 25%, double digit growth in used vehicle sales, hugely successful off site events, along with a significantly lowered cost in advertising spent per retail sale.

Rex Allred, General Manager, Smith Chevrolet

Ambassador Bus Sales
"I wanted to write and thank you for speaking at our TEC group last week. I enjoyed the presentation and the energy that you brought to our meeting. I noticed everyone listened intently with open ears. I also sensed there was a willingness to learn from the practical marketing ideas you suggested."

Tim Bittner, President, Ambassador Bus Sales, Anaheim California

Clear Channel Radio
"Congrats on the best attended grand opening event yet." (New dealership grand opening)

Michael Monty, Clear Channel Radio

KUWB-TV
"I just wanted to drop you a note to let you know that you have a remarkable guy working for you in Duane Sprague. It's refreshing to see someone willing to think outside the box.

Duane negotiates extremely well in your behalf. He has a better understanding of broadcasters problems than any media buyers I have worked with. Consequently, we listen more to him. You will be pleased to know that through his efforts, Menlove has the lowest cost per rating point of any advertiser on our station."

Ron Fessenden, Local Sales manager, KUWB-TV

KUTV-TV
"Let me add that Duane has been real good to work with on this deal. He's a tough negotiator, but fair and he follows through. It's always nice to work with a professional."

Keefe Pulley, Local Sales Manager, KUTV-TV

KSTU-TV
"Duane has been great to work with on your advertising and license plate campaign. He is very knowledgeable and definitely gets the most out of Menlove's advertising dollars."

Bill Collins, Local Sales Manager, KSTU-TV

KJZZ-TV
"You have negotiated the lowest rates and the most no-charge spots on our station I have personally ever seen."

Jason Kassing, Account executive, KJZZ-TV

"Thank you for being the keynote speaker and a fabulous break-out speaker at the RMGA Education Summit last month (April 2009). You were informative, engaging and down-right eloquent as you explained the importance of "Advertising in a Recession" and "Expanding Your Business in a Contracting Economy."

Our members were very complimentary regarding the quality and professionalism
of your presentations. You truly engaged the audience and provided relevant responses with the depth of your research and content.
If you ever need a glowing recommendation, call me!"
--John P. Hill, Executive Director, Rocky Mountain Gas Association

"Great Seminar for professionals and entrepreneurs alike! Great info,
concise overview of creating effective ads."
--Maryann Riedel, Advertising/Marketing, Aqua Solutions

"Examples were good & entertaining. Truly appreciate the helpful elements
of effective ads."
--Edd Davies, VP Marketing, Salt Lake City Credit Union

"Do you want to increase the power of your advertising to bring more clients into your business? If so, you absolutely must attend Duane Sprague's 'Anatomy of an Ad' workshop. At this workshop I learned how and why advertising works, and what questions to ask in developing effective ad copy. I highly recommend this workshop to anyone in business. If you sell anything, you need this workshop."
--Rich Demanowski, Owner, Photography by Rich D

"All real good, and right-on stuff."
--John Barrett, Owner, Quill Pro (freelance copy writer)

"Spend one day to improve your knowledge of advertising and what makes it
effective. Learn the objectives and motivating factors to move people to
your product or service. Find out how ads can increase your business & its
profits."
--Jan Murphy, Development Director, Kostopulos Dream Foundation

"Are you a business owner or otherwise in-charge of making your business money? Do you feel like your stuck in a rut and can't get out and move forward? That's how I felt, yes even Creative Directors need a fresh perspective and input to spark their creative genius.

And by attending Duane Sprague's seminar on "Creating Ads that Work" I felt refreshed and hopeful of my future. I encourage everyone whether you think you know it all or just are learning to give it a try. You'll be ecstatic you did."
--Michael Gonzales, Owner, Black Box Design & Marketing, Salt Lake City Utah

"I've learned more in this one day, no pressure, easy to understand seminar than I did in an entire college course! This was amazing! Duane is easy going, talented and so intellectually skilled in his field! I'm more confident, gained more knowledge and feel more solid in my area of work."
--Teresa Hazen, Advertising/PR, Hazen Studios, Salt Lake City Utah

"For those looking to attend the marketing seminar by Duane Sprague I have one thing to say to you: DON'T MISS IT!%u2026it was fantastic! I will be constantly learning from the notes I took. I look forward to attending another one."
--Derek Nielsen, Manager, Totally Awesome Computers, Salt Lake City Utah

"I loved your seminar. I learned so much that we can change to improve the sales in our chain. You kept the atmosphere so upbeat and interesting, you held my attention with very little effort on my part. I really liked the organization of the manual. I referred to it many times. You have a wealth of information that all participants can definitely use."
--Sharlene Salzman, Marketing Director, The Taco Maker, Inc. Ogden Utah

"Duane Sprague probably has the most scientific advertising mind I know. He actually supports what he does and says with substance."
--Wesley Johnson, President, Menlove Dodge Toyota, Bountiful Utah

"I found the information presented in this seminar to be the most important and beneficial I have ever received. I have already implemented some of these marketing strategies with success, and would like to express my interest in attending any additional seminars you conduct.

Duane, your information was powerful, and your experience and energy added tremendously to the success of the seminar. Thanks again for a wonderful experience."
--Devon Hansen, Owner, Affinity Auto, Woods Cross Utah

"Excellent instructor. Real information! Thanks!"
--Shay Henri, Marketing Director, 1st Source, West Jordan Utah

"The seminar has been very informative and is making me more aware of
different marketing strategies. Thank you."
--Sharlotte Otteson, Marketing Coordinator, Signature Real Estate Group

"Thanks again for the informative and insightful seminar. As an educator and business executive, I found your material to be useful and applicable for many applications, including advertising, communications and learning. I was particularly impressed with the graphics and examples you used to explain how the brain processes, stores and recalls information."
--Joseph Nelson, CFO, Provo College/Eagle Gate College, Provo Utah

"I learned a lot and I feel more versed to discuss those advertising and sales topics with my clients. I wish that every client of mine would have been there. I look forward to having you come and speak again. Thanks!"
--Angie Davies, Account Executive, Citadel Communications, Salt Lake City Utah

"I found The Marketing in Today's Economy Seminar presented by Duane Sprague to be very informative, well presented and useful information. I would highly recommend this seminar to those seeking direction in their advertising."
--Patricia Byrne, Marketing Manager, Willey Ford-Mazda-Honda, Bountiful Utah

"I just wanted say thanks for the excellent seminar. I am rarely impressed with anything or anybody when it comes to advertising or marketing, but this seminar was exceptional in its content, examples and complete overview of marketing principles. And the workbook is very complete and helpful. You hit a chord with me on the branding and power of sound info."
--Jarrod Clarke, President, Low Book Sales, Salt Lake City Utah

"A great presentation that really brought focus to the importance of customer retention. I also gained a lot of useful information on how critical it is to develop a systematized process and budget."
--Dan Ouweleen, Pacific Miniatures, Fullerton California

"Great job! Lots of ideas presented. Wish you could have had a whole day!"
--Leigh Adams, Discount Sales, Ontario California

"Your presentation was very good and dynamic. I enjoyed the material on customer service fundamentals."
--Art Nelson, Brookstone Services, Temecula California

"Your presentation was very good, with good material and all very true. Common sense stuff."
--Fritz Mutter, Golden Pacific Insurance Services, Monrovia California

"I wanted to write and thank you for speaking at our TEC group last week. I enjoyed the presentation and the energy that you brought to our meeting. I noticed everyone listened intently with open ears. I also sensed there was a willingness to learn from the practical marketing ideas you suggested."
--Tim Bittner, President, Ambassador Bus Sales, Anaheim California

"I found your enthusiasm for what you do inspiring. As the owner of a public relations agency for the last 12 years, it's refreshing to be challenged about sales methods, customer relations and why we are the best at what we do type questions. I went back to my office and immediately applied the 20/60/20 rule to my current client roster. I was amazed at what it told me about our company."
--Johanna Hunt, President/Owner, De Lyon-Hunt & Associates, Redondo Beach California

"Your speaking style is engaging and stimulating. I enjoyed the presentation, and picked-up some new, good ideas."
--Mark Weiner, Del Mar Analytical, Del Mar California

"Your presentation showed me the real power in developing niche markets."
--Gary Carmell, CWS Capital Partners, Newport Beach California

"Great reminder/reinforcement of the basics of building long-term value by focusing on retaining customers and generating referrals."
--Darrell Hennegen, inTheater Entertainment, California

"A great practical presentation. Gave us a great idea for next years marketing plan."
--Marie Lau, Le Chef Bakery, Montebello California

"Your presentation was very good, with good material and all very true. Common sense stuff."
--Fritz Mutter, Golden Pacific Insurance Services, Monrovia California

"Your presentation changed our focus to retaining current customers instead of focusing entirely on new customers."
--Peggy Bilbruck, Pep Threads Uniform Company, Fullerton California

"Good overall review. Best ideas came from anecdotes about companies doing things different from their industry."
--Stephen Schwartz, ATI Windows, Upland California

"I left with 2-pages of very valuable information."
--Ken Kress, BDS Marketing, Irvine California

"Wow! What a roller coaster two days. My head is still spinning from the tremendous amount of material you gave at the recent training in Atlanta. Let me commend you for the professional manner of teaching. Your delivery, gestures, appearance and knowledge made learning easier. My hat goes off to you."
--Obed Kirkpatrick, President, Accent Management Systems, Baton Rouge Louisiana

"Many thanks for the highly informative seminar you produced for us. Although I cannot speak officially for the group, I feel that everyone in attendance would add their AMEN to my sentiments. You did a masterful job assembling and presenting your material. Your presentation was a thing of beauty."
--Al Allen, President, Risk Management Inc., Woodstock Georgia

"Exceptionally good information."
--Miller/Seaford & Associates, Elkin North Carolina

"Excellent informative seminar. The material covered was extremely helpful and educational."
--Barbara Youkovitz, Greenville South Carolina

Featured Presentation on Slideshare.net Home Page, 7/26-28/09
Featured Presentations on Insightology.com Home Page, 8/10-24/09
Featured Blog on "Google Blogs Alert" for Internet Marketing category, 8/6/08
Speaker Achievement Award, 2003: The Executive Committee
4 1/2 Stars for Top Marketing Article, 2003: The Executive Committee
Contributing Most to the Company, 1991: Eastman Kodak
Marketing Award, 1991: Eastman Kodak
100% Sales Club, 1990: Eastman Kodak
Best Marketing Article, 2002: Dealer Online Magazine
Top Leasing Award, 1990: Eastman Kodak Credit Corp.
Most Requested Marketing Article, 2003: Auto Finance Journal
Favorite Contributing Writer, 2003: Office Equipment Dealer News

Duane "DJ" Sprague
9653 CANDLE TREE LANE, SANDY, UT 84092
(801) 556-5922 DUANESPRAGUE@GMAIL.COM

Success-driven Senior Marketing and Advertising Executive with solid track record of creating successful marketing campaigns integrating online, offline, and social media (Web 2.0) strategies. Nearly 20 years of creating, producing and integrating messages at every point of client contact with a consistent record of driving greater brand awareness and revenue growth.

Proven Leadership Ability. Forward thinking team builder skilled in partnering with leadership team to build consensus, foster creativity, and motivate staff to attain peak levels of performance.

Industry Pioneer and Able Strategist. Known as Marketing Thought leader, published Author, Columnist, award-winning National Speaker and Subject Matter Expert in integrated marketing communication, digital advertising, and marketing. Track record of leveraging in-depth media knowledge, creative problem solving skills, and expert negotiating tactics to create true partners, gain preferred client status, build sustainable business, and close win-win vendor agreements.

Proven expert in integrated marketing communication, digital media, PR, advertising production and planning, business development and media buying.

Recognized for tough but fair negotiations, expert media knowledge, creative talent, and collaborative approach.

Success in advertising and marketing for Fortune 100 companies, multi-billion dollar enterprise, and small businesses across the nation.

PROFESSIONAL EXPERIENCE

LARRY H. MILLER SPORTS & ENTERTAINMENT GROUP: Utah Jazz, Energy Solutions Arena, Megaplex Theatres, Fanzz Sports Apparel Stores, Salt Lake Bees, LHM Advertising, All-Star Catering, KJZZ-TV, KFAN Radio, ESPN Radio, Mayan Adventure Restaurant, Miller Motorsports Park.
Vice President of Advertising and Digital Media, 2008 to 2009
Managing Director of LHM Advertising, 2005 to 2008

Managed all daily operations for $12M ad agency, LHM Advertising, including P&L, budgeting, creative, legal, sales, client relations, payroll, assets, and production. As VP of Advertising and Digital Media, led creative strategy, development, and execution of all advertising and branding for entire $3B group.

Achieved 22.5% increase in sales revenue ($2.7M) and 9% increase in profits, set 26 sales and profit records in every category in less than 4 years, cut production time 50%, and improved client satisfaction and creative quality by restructuring staff; revamping systems and workflow; creating web design and production, direct mail, post production, animation and editing, and specialty ad products departments; and growing diversified client base.

Drove direct mail revenue from $196K to $994K in one year by creating a direct mail department with a custom sales and production system, and delivering record-breaking client results.

Designed integrated marketing program utilizing social media (Blog, Twitter, Widgets, Facebook, YouTube, ezine, SMS Texting with links, landing pages, surveys and offline media) that increased web traffic 86% and dramatically improved organic ranking.

For Miller Motorsports Park, completely redesigned web site to add interactive features including reservations, scheduling of cars, staff and trainers, registration for driving and riding schools and programs, as well as automated accounting functions to calculate gross sales, costs, profit and loss. Noted for receiving award for "The Best Track Web Site in the World" from motorsport.com, one of the world's largest racing news websites and portals.

DUNNING GROUP
VP of Marketing, Dunning Group and President, Dunning Sprague Marketing and Advertising, 2002 to 2005

Directed brand development/management, marketing, advertising, public relations, tradeshow participation, and R&D for Dunning Group.

Fueled revenue growth by building new agency division from the ground up and generating record-breaking sales for clients using custom integrated direct response marketing tools.

Positioned company in marketplace by producing DVD brochure, writing web copy, publishing feature articles and marketing columns, and delivering presentations to business and media groups.

MENLOVE DODGE TOYOTA
Director of Marketing, 2000 to 2002

Directed all facets of advertising and marketing including public/media relations, special events, grand openings, media planning/buying, copy writing, production, media audits, website development, analytics, database marketing, POP, signage, merchandising, and billings.

Drove 48% increase in annual sales volume (from 3,600 to 5,300 units per year) over two years through strategic, integrated marketing campaigns and press/media relations.

Boosted web traffic by 2,300% by integrating website address into all advertising and collateral, and developing copy, free promotions, commercial campaigns, and contests driving traffic to site.

Additional experience as Partner with Sprague-Fanady Marketing and Advertising, Partner and VP of Marketing with Auto Source Marketing, Director of Marketing with Staff America/BACE Motorsports, Marketing Specialist with Eastman Kodak.

EDUCATION, TRAINING AND MEMBERSHIPS
Masters Certificate in Internet Marketing, University of San Francisco, Expected December 2009
Graduate Certificate in Integrated Marketing Communication, University of Utah, 2001
Graduate Certificate with Honors, Corporate Law, University of San Diego, 1990
Bachelor of Arts in Political Science, University of California at Santa Barbara,1988
Certified Inbound Marketing. Certified Focus Group Director. Certified Media Buyer. Certified Negotiator.
Member: American Marketing Association, eMarketing Association, BOD Honoring Heroes Foundation.

Eastman Kodak
Southwestern Bell
Toyota
Lexus
Hyundai
J.D. Power and Associates
IBM
Simple Green
Washington Mutual
America First Credit Union
Utah Jazz
NASCAR #74 team (BACE Motorsports)
Miller Motorsports Park
Monster Jam (FELD Motor Sports)
Salt Lake Bees
Idaho Stampede
Utah Flash
University of Utah Athletics
Rio Tinto Stadium
Energy Solutions Arena
Larry H. Miller Automotive Group
Larry H. Miller Sports and Entertainment Group
Citadel Communications
Bonneville Communications
ACME Communications
Simmons Media Group
Millcreek Broadcasting
KJZZ-TV
KFAN Radio
ESPN Radio
Idaho State Broadcasters Association
Idaho Advertising Federation
Magic Valley Advertising Federation
Megaplex Theatres
Jordan Commons
Service Experts
3 Day Kitchen and Bath
Carol Lee Organics of California
OCT Group
OPG Group
Dunning Group
Duffy Boats
Newport Center
National Automobile Dealers Association
Rocky Mountain Gas Association
Orange County Dealers Association
Myrtle Beach Chamber of Commerce
Salt Lake Chamber
Charlotte Chamber
Menlove Dodge Toyota
Duncan Automotive Network
Rick Warner Automotive Group
Ken Garff Automotive Group
Ertley MotorWorld
Rick Case Honda
Toyota of Orange
Bauer Jaguar, Aston Martin
Boise Auto Mall
Riverton Hyundai
Liberty Homes
Kennecott Land Development
Technaglass
Hobbs-Herder Advertising
Sir Michaels Corporation
Western Standard Translation
Southam & Associates
CK Builders
StaffAmerica
The Executive Committee
Avalon Marine Service