WELLNESS IN THE 21ST CENTURY

Wellness is defined in Wikipedia (Online Dictionary) as "Being Healthy and Disease
Free." Therefore one who pursues Wellness is looking for good or better Health. This pursuit of Wellness is the aim and wish of a greatly increasing proportion of our Worldwide population, and in the United States it is estimated that by the end of this year (2010) it will amount to a $1 Trillion slice of that country's total economy.

This sector includes the following by no means exhaustive list:

Vitamin/Mineral Supplements
Nutritional Supplements
Fitness Clubs and Gyms
Health Food Products
Weight Loss Products and Weight Control Foods
Elements of Plastic Surgery
Some Dental Cosmetic Work
Home Fitness Equipment Personal Trainers
Organically Produced Foodstuffs

Wellness should not be confused with the Healthcare or Sickness sector. Wellness is PROACTIVE, it involves people who want to look and feel better, and who want to avoid the Sickness sector!! By contrast the Sickness sector is REACTIVE as people are forced into it by virtue of an UNWELLNESS condition. Participants are not Volunteers, while participants in Wellness are participating Voluntarily.

Just what is the Driver behind this increase in the Wellness sector. Purely and simply it is driven by Baby Boomers, i.e.those born in generally the 20 year period between 1945 and 1965. This was a period of unbounded wealth and prosperity, in particular in the United States, which resulted in a better educated and wealthier population which in turn created a huge desire for Consumer Products. It also created an awareness of SELF which has resulted in these Baby Boomers wanting to retain their Youth, Looks, Capacity, and Lifestyle, and being able to cater to their Wants and Desires.

Hence an explosion in WELLNESS requirements..