Double Your Sales With E-commerce Ebay Integration

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E-commerce Ebay Integration Intro

Smart small business online retailers are the ones who take advantage of all possible sales opportunities, especially Ebay integration. They will try a number of different ways to promote and expose their products to as many people as possible. That is why you will find big and small retailers alike who have both an e-commerce store and an Ebay store. When it comes to having a successful online presence for your business, you don't have to choose between the two. In fact, there are so many effective ways you can use the two in combination to achieve online success.

Ebay Business Without E-commerce Integration

e commerce ebay


Having a presence on Ebay can be a great thing, however relying solely on it for your entire business is just not cutting it anymore. A lot of people used Ebay to get a taste of what it's like to sell online. Many stuck with it over the years and saw their business grow. Then a handful of loyal Ebay sellers began experimenting with selling their products through their own online store while continuing to use Ebay. But just what is it like for those who have used Ebay exclusively and don't have any plans of expanding their business in other directions?

The main disadvantage with this scenario is that your business is at the mercy of Ebay. Its success or failure depends on something you have absolutely no control over. For instance a change in an Ebay regulation or policy can have a huge effect on the future of your business. You are also subject to various fees and Ebay has the right to change them whenever they want. A lot of Ebay sellers have been complaining about the the rates for insertion and final value getting higher and higher. Also as you begin to see more competition for the line of products that you are offering, you will notice that the type of person buying on Ebay is typically someone who will do a lot of price comparison and is only looking for a bargain. In order to stay competitive and turn that person into a customer, you will have to consistently drive the cost of your products down. Therefore, e-commerce integration is an important factor for growing your Ebay business.

E-commerce Business Without Ebay Integration

ebay integration


Having only an e-commerce site without tapping into the Ebay community can be just as detrimental to your business. Ebay has been and will continue to be among the most highly trafficked websites, in fact it is considered to be one of the largest search engines. Most of the time when people search for products that they want to buy, they will turn to Ebay. If you already have an online store or are planning to start one, you cannot overlook the power and influence of Ebay.

There are so many online retailers out there and the number will keep growing. Fighting to get your store in front of a targeted group of potential customers is both very difficult and can be costly. You must take the time to optimize your website to be search engine friendly, use a whole array of methods to market your e-commerce business to the right people and even spend a great deal of money up front to advertise across the web. Therefore having exposure to a vast community of buyers is crucial for the success of your business. Another great thing about Ebay is that it has been around for years and the majority of people who shop online have a high level of trust in them. They know that they are protected if the transaction does not go smoothly. The same cannot be said of a small business e-commerce site. You can use Ebay to build a relationship and a level of trust with new customers. That way they will have no problem buying from you again through your own online store. Therefore, Ebay integration is an essential part of reaching more customers and increasing your sales revenue.

E-commerce Ebay Integration Solution

Now that you know the best possible thing you can do for your online business is to use Ebay integration with your own e-commerce site, you have to learn how to do it correctly. Ebay does not allow you to direct link to your e-commerce site from your product listing, because if you are able to direct the customer away from Ebay, they lose the final value fee that they would normally collect from you. The way around this is to indirectly link away from Ebay.

The first thing you can do is create a really dynamic 'About Me' page on Ebay, this is the area where people can go to learn more about the seller and other products they may be selling. You can write whatever you feel like writing in this particular section so create links and banners and other great details to get people to go to your e-commerce site. You are free to use html in this section so you can fully customize its appearance. To get people to check out your 'About Me' page, create links towards the top of your product listings that people will want to click on, offer free shipping or discounts, etc.

Another way to creatively redirect people to your e-commerce site is through images. The product photos that you upload to your Ebay listing is allowed to have a watermark on it. Watermarks are visible markings on a photo that are usually used to proclaim ownership. You can add your online store url to each product photo that you upload to Ebay. You are also allowed to link to similar products outside of Ebay when users click to view more of your product photos.

The problem with e-commerce Ebay integration is the amount of effort involved in creating product listings and maintenance for both. It takes double the amount of time and effort, and that is why a lot people do not want to bother with it. Luckily there are e-commerce solutions out there with features to easily and seamlessly integrate the products on your own site with Ebay.

Get E-commerce Ebay Integration

A seamless e-commerce Ebay integration service is something all online store owners need. One that will save time by streamlining your operations and listing automatically to Ebay while you list to your own site. Become more efficient by combining tasks such as inventory management and customer services. Most importantly sell more by effectively using both platforms to target a large amount of paying customers.

E-commerce Ebay Integration Video

E-Commerce Ebay Integration
by elogichick1 | video info

0 ratings | 1,055 views
curated content from YouTube

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E-commerce Ebay Integration Tips

Here are a few additional tips to help convert your Ebay audience to customers of your e-commerce site:

  • Use an email address with your e-commerce domain in it

  • Include a signature on the bottom of your emails with your online store url when corresponding to Ebay users

  • Ship out orders to Ebay customers with either a Thank You card containing more information about your e-commerce business and your url or have it printed on a sticker to be placed on each item

  • Offer discounts, free shipping or any other kind of incentive for customers to purchase from you again through your e-commerce site the next time

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Share Your Thoughts on E-commerce Ebay Integration

  • itsmuzza2011 May 3, 2011 @ 4:04 am | delete
    fantastic lens , ive been selling things on EBay for years and thought of E-commerce Ebay Integration i think onece its set up properly it can be a great money spinner, many thanks for the info ill be trying it out
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elogichick

Considered one of the largest product search engines on the web, Ebay should be a crucial part of your e-commerce marketing campaign. more »

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