The Best Book Ever About Advertising

Sure, David Ogilvy wrote a great book about advertising. So did Bob Levinson and Peter Mayle. But the absolute best book ever written about advertising is the novel e by Matt Beaumont.

A novel you say? How can that be better than a classic written by one of the masters of advertising?

Easy. Because e shows what it's like to really work in the rollicking and often surreal world of advertising.

The novel, told completely in email form, is about a pitch for the Coke account by London agency Miller Shanks. Through a blizzard of emails, Beaumont captures the crazed personalities, absurd situations and tortuous process that is the advertising business. The book is both savagely funny and oddly real.

Whether you are in advertising, out of advertising, thinking of getting into advertising, know someone who is in the business, or are curious about how advertising is really made, this is the book for you.