Valuable Internet Marketing Tips to Build Your Online Business Income
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Try These Top Traffic Conversion Hot Buttons
And you want to entice buyers to become repeat buyers.
Once you've told the product story, how do you get them to push that "buy button" again? Here are some traffic conversion hot buttons to add to your site today:
1. Expose your competition's warts. You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can exploit. Do you deliver faster or offer discount shipping, give choice of downloads or CDs, gift wrap, ship internationally? Let buyers know what sets you apart from your competitors.
2. Go ahead - name drop! Find a celebrity to endorse your product. Not necessarily a movie star, just people who are known and respected in your niche market. Send your product out to niche superstars and ask for their honest review as well as permission to use the comments on your website. You benefit for the star power of the endorsers.
3. Prove it! Find research that advances your product in the marketplace. Even a basic study that shows "7 out of 10 people who regularly exercise are less likely to get prickly heat," might be linked loosely to your product. Make the connection reasonable. If there isn't any research, make your own by using results from an online survey or poll.
4. Test yourself. Create three different pitches that play on your main product. Use each page for 10 days. At the end of the month, compare results. The pitch that captures the most buyers isn't always the one you like the most. Remember, it's about what clicks with the buyer - even if it isn't your favorite.
5. Befriend to win. Make sure that your sales copy creates a connection with your buyer. You can make money with straight sales copy but you'll make more money when you build a relationship with buyers.
Let them into your life enough that they care about you and they will be more willing to invest in your products. You can set up a forum to discuss your niche interest or add short reviews from your buyers.
Feature a buyer with a photo and candid interview. When you give buyers reasons to drop by regularly, then you are developing a relationship. Needless to say, your "special offer" email gets read when others are sent to the trash folder.
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Email Marketing: Be Sure to Make It Personal!
The technical options that you have make possible personalized emails from your autoresponder that can seem like the real thing.Not every buyer knows about autoresponders, so give them the sense that you created an email just for each reader.
When you write each response, start with the name of a trusted friend and write as if the message was just for that friend. Then edit out the friend's name and set up the message so that your autoresponder takes over and inserts the prospect's name.
Personalization isn't just for emails - use it as an intro to your ezine, too: "Hi, Susan, here's some great new ideas for using the XZY Information system that I know you'll appreciate." Use the name that the prospect gives in the information gathering form.
Add the name naturally as it would occur in conversation. Internet marketers can make the mistake of over-using the name just because it's easy to insert electronically. Read the message aloud.
Would you use the name that many times or does it sound phony? Yes, people love the sound of their own names, but when it's over used, the reaction is that you're being a fake and that send the buyer fleeing.
Don't let spell check defeat you. First, be extremely careful when you type a name into the autoresponder list. If the name was automatically added to a list, don't change it. Some names are spelled differently on purpose.
There is an ongoing dispute between Teresa and Theresa as to which is the accurate spelling of the name. Answer: the way she wants it! Also, be careful that the name isn't changed in the final spell check.
Avoid the marital status question. Don't add Ms, Miss or Mrs to any correspondence. For one thing, email isn't that formal. You don't need to guess on this one or you'll surely be wrong more often than right.
While the generic "Dear Friend" or "Dear Internet Marketing Colleague" seems impersonal, at least it doesn't make obvious mistakes that are humorous to some people and blatantly offensive to others.
Use the name when you ask for the order. Remember to be personal when you make the final pitch.
What's more appealing to you: "Everyone needs this marketing package to increase sales" or " I want to see you enjoy the kind of success I've had with this product - so, Stan, are you ready to make serious money online? If you are then click here. . . .but wait, Stan, I've got one more bonus that's just what you need!"
That's a personal close using the name and showing interest in the prospect's success. So keep it real, keep it personal and keep making contact with your list so that the first sale isn't the last one.
Here is a internet marketing resource for you to check out:
Street Smart Internet Marketing - Tips, Tools, Tactics & Techniques to Market Your Product, Service, Business or Ideas Online
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If you have a product, service or idea that you want to turn into a cash generating system, the internet is full of effective, affordable, low-risk online marketing techniques for small business owners. In a simplified, user friendly format this how-to book will clearly guide you through the complete development of your own unique online marketing strategy.
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10 High-Impact Viral Marketing Strategies
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet.The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.
2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.
3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.
5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.
6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search
engine submissions, etc.
7. Allow people to give away your free software. Just include your business advertisement inside the software program.
8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.
9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to their visitors.
Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.
What is your #1 Interest in Internet Marketing?
Rewarding Efforts
Use These Sizzling Offers To Sell Like Crazy
One of the best way to increase your sales is to offer your potential customers a special offer.It could be trial offers, discounts, purchase awards, etc.
Below are ten sizzling offers you could use to sell your products like crazy.
1. You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it.
2. You could give your potential customers a free trial of your product or service. Tell them you won't bill them for 30 days.
3. You could offer your potential customers a rebate after they buy your product or service. They will feel they are getting a good deal.
4. You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with three easy monthly payments.
5. You could reward your potential customers if they buy a specific number of products. Tell them if they buy 3 or more products, they will get one free.
6. You could reward your potential customers if they spend over a specific dollar amount. Tell them if they spend over $100, they get a 10% discount.
7. You could hold a holiday sale for your potential customers. Tell them everything on your web site is discounted up to 50% on Thanksgiving Day.
8. You could hold a buy one get one free sale for your potential customers. Tell them if they buy one product, they get another product for free at the same value.
9. You could hold a special $1 sale for your potential customers. They'll come to your web site to buy your product for only a dollar, but may buy other products.
10. You could offer your potential customers a bonus coupon when they buy one of your products. It could be a coupon for another product you sell.
Some eBay Internet Marketing Bargains to check out
How to Get Traffic to Your Website
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