How to Use eBay to Grow Your Other Businesses

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eBay Promotion

Most of the people who make money from eBay don't actually make all of that money on eBay.

There are all sorts of ways you can use eBay to give your existing businesses a helping hand.

Featured eBay Marketing Resource 

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The Supply Side 

If you have any leftover stock or used items from another business you run, then why not sell them on eBay?

You can make this a regular thing, using it to get rid of things that won't sell for the premium you ask for in a shop, or items that are no longer in demand in the town or city where your business is based.

You can really make a lot of money this way, if you know what you're doing.

You will, of course, already be an expert in the items you're selling, as you use them in your business, and you'll know that the items are of high enough quality to be sellable.

This is a whole new market for your old inventory!

Good News! 

Not only that, of course, but remember that your good eBay reputation will make you a great buyer!

If there's ever anything you want to get for your business, the chances are you'll be able to get it on eBay for a discount.

Become an eBay Powerseller 

As taught by the powersellers!

The eBay powersellers often write how-to guides about how they got where they are right now.

And they often sell them for just a couple of dollars, which is great to just download and check out.

So here are a couple featured, if you're interested:

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eBay

The Sales Side 

Here, though, is where the true power of eBay lies.

eBay give you an 'About Me' page, where you can write anything you like and link anywhere you like.

This means that you can get traffic to your business' website by linking to your website from your About Me page and linking to your About Me page from each auction.

The Hilarious eBay Song! 

Made by Weird Al Yankovic

Does this show what ebay is like or what?! I love it! :-)

"Ebay" by Weird Al Yankovic

"I want it that way" by the Backstreet Boys is parodied by the excellent Weird Al Yankovic "Ebay" song - synched to the videoclip. I must admit Ebay is very much the way he describes it in the song. Don't take it too seriously; just enjoy! btw I actually love 'Star Wars'. Honours #5 - Most Discussed (All Time) - Australia #3 - Most Discussed (All Time) - Music - Australia #1 - Most Viewed (All Time) - Australia #1 - Most Viewed (All Time) - Music - Australia #1 - Top Favorites (All Time) - Australia #70 - Top Favorites (All Time) #1 - Top Favorites (All Time) - Music - Australia #53 - Top Favorites (All Time) - Music #22 - Top Rated (All Time) - Australia #14 - Top Rated (All Time) - Music - Australia #22 - Most Linked (All Time) - Australia #6 - Most Linked (All Time) - Music - Australia

curated content from YouTube

Creating an 'About Me' Page 

To create an About Me page, just click on 'Community' on the toolbar, scroll to the bottom of the page, and click 'Create an About Me page'.

You then get the option to either enter your own HTML or let eBay guide you through the process.

All you need to do is write a little about your website, link to it, and you're done - you'll notice that more people start to come to your site straight away.

Hot Selling eBay Products on the Hidden Web 

See what you can find...

Targeted Traffic 

There are thousands of people who swear by this technique to drive traffic from eBay to their website - with a little persuasive sales copy on your site, they say, you can sell directly to buyers, cutting out the eBay middleman.

What's more, all the traffic you'll get will be targeted - because the people who click through were interested in your auction to begin with.

The 7 Essential Steps to Successful eBay Marketing 

Do you prefer to not spend all day reading information on a computer screen? Most of the information about ebay that is sold every day is in ebook format, or on websites.

But this doesn't suit everyone. So, of course, there have been real books written about earning money on ebay. And here is one of the best!

The 7 Essential Steps to Successful eBay Marketing

Avg. Customer Rating: Amazon Rating

Amazon Price: $17.05 (as of 11/29/2009) Buy Now

Set Up An E-Commerce Site 

This can be a really powerful technique, especially if you've already got an e-commerce site.

Even if you haven't, you might find it worth your time to set up a website that does nothing but list your eBay inventory with a few dollars off each item, with a PayPal 'Buy Now' button for each item.

Then simply make the link to your About Me page read 'Visit my website for even more bargains!', and you're done.

Getting Buyers 

Now that you've seen how to drive visitors to your website, maybe you'd like a little help getting your auction in front of buyers.

My next lens will tell you all about the secrets of taming the eBay search engine. Let me know what you think!

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