Promote Your Ebay Store With Squidoo

As with all SEO techniques the first place to start when creating your new lens is to do your keyword search first. You can either use one of the free keyword tools such as Google's keyword Tool or better still use a keyword tool like Ad Word Analyzer which allows you to analyse your keywords in much more detail.

Make sure that you use the keyword or phrase that you select in your title and in your url. For example, this lens is about Ebay stores, I know that this keyword is searched for a enough times to make building a lens worth while. So I have made sure that I have used the phrase 'ebay store' in the title of this lens, and also in its url, the url being www.squidoo.com/ebay_stores. This makes my lens very search engine friendly. If you try to get a url using your keyword and find that it is being used by someone else, don't panic, just put a number after it. For instance, if you want to build a lens on Ebay stores your would find that the url with the ebay_store ending is taken, but if you were to use the ending ebay_store_1, or any other number you should choose, you should be able to get the url with the keyword that you want. Don't worry, Google will not penalise you for the number.

There are 2 ways that you can use Squidoo to promote your Ebay store. Firstly build a lens that is based on your products in general, so if your store is selling craft supplies, build a lens all about crafts. Secondly build lenses around each specific product or category of product in your range, so build a lens about knitting,or pottery or perhaps about diferent kinds of wool or clay. Give real content, and show that you are an expert. This will make leading someone to buy something from your ebay store much easier.

Have you seen Megan Casey's great new ebook about promoting your Ebay Store on Squidoo? I am in it! How cool is that! Get you FREE copy now www.squidoo.com/pages/freetrafficebook.pdf

One of the problems with Ebay Stores is that although listing your products is cheap, the final values fees are more expensive than if someone bought your product through an auction or as a buy-it-now item. A way round this is to make sure that you make use of Ebay's store referral credit scheme.

Ebay will give you 75% off of your final value fees if your customers buy from your store having arrived at it via a special url. All you have to do is add ?refid=store to the end of your url. So My stores url would be http://stores.ebay.co.uk/Kaazooms-Deals?refid=store, if you were to go to my store and buy something, I would get 75% off the final fees!

You should use this technique every time you send some one to your store via Squidoo. You can use it with specific catagories or products within your Ebay store. Just add ?refid=store to the end of your store's url!

Squidoo does allow you to use live links using the tags. For a full list of html tags that you can use on Squidoo click here

Attention! This Technique Only Works On Ebay.Com!

I have just found out that Ebay only allows Ebay.com customers to use this technique! It seems that these rules do not apply to members in the UK and the rest of the world. Another example of Ebay's extremely unfair policies towards its non USA customers.

Squidoo is probably one of the most powerful internet marketing tools available today. I have only touched on how to exploit it's power in this lens. Thankfully JP Schoeffel as done an excellent job in explaining how to maximise your Squidoo marketing in his book The Squidoo Profits Guide. The amazing thing is that he is selling it for only $7! I would highly recommend this book to anyone who is serious about using Squidoo for their web promotions

If you are in any doubt as to how powerful squidoo is for promoting your ebay store, i thought that this bit of news may help. I have just checked Google and this lens is on the first page for the keywords 'promote ebay store' and 'promote my ebay store'. This has taken less than a week! I have also noticed more traffic soming to my store via Google! Squidoo truely is a powerful tool!