Will eBay's new digital download policy ruin your business?
In case you haven't heard, eBay announced March 24th, 2008 that they will no longer allow the sale of digital products that can be delivered as digital downloads in their auctions. They are restricting them instead to the Classified Ad format, which costs $9.95 for a 30-day listing.
Who is affected by eBay's Digital Download Policy?
Many sellers aren't aware this policy affects them.
If you're selling digital products on eBay I hope you are paying attention. This affects you even if you are not using the digital delivery option, and instead are putting a $0 shipping price and using the email delivery option instead.
Sellers of products in the following categories are the most likely to be affected by eBay's Digital Download Policy changes:
Ebooks
Domain names
Websites
Graphics
Ebay auction templates
Spreadsheets
Digital Software
Powerpoint, Excel & Word Templates
Digital Photos
Digital Embroidery
Digital Patterns
Digital Printables
Spreadsheets
Advertising
Audio books
Digital music downloads
Digital Service Manuals -- cars, machines, etc
Digital Delivered Business cards
Machine Building Blueprints
Architectural designs
Wholesale Lists
Digital Scrapbook Pages
This is not an exhaustive list. More information is available in the blog pages of my website: TheDigiBay.com
Sellers of products in the following categories are the most likely to be affected by eBay's Digital Download Policy changes:
Ebooks
Domain names
Websites
Graphics
Ebay auction templates
Spreadsheets
Digital Software
Powerpoint, Excel & Word Templates
Digital Photos
Digital Embroidery
Digital Patterns
Digital Printables
Spreadsheets
Advertising
Audio books
Digital music downloads
Digital Service Manuals -- cars, machines, etc
Digital Delivered Business cards
Machine Building Blueprints
Architectural designs
Wholesale Lists
Digital Scrapbook Pages
This is not an exhaustive list. More information is available in the blog pages of my website: TheDigiBay.com
What are eBay Sellers to do?
I'll share with you my plans.
You'll probably hear this same basic message throughout the forums, however I've yet to find anyone who really has a solid plan of how they're going to deal with this slap in the face by eBay.
Basically, I understand why eBay made this move. I just think the way they sprung it on us was, well... infuriating.
We can do what we can to persuade them to repeal the decision, but I doubt they will. But what I think we really need to focus on is evolving.
I've got very specific plans on how we can (all of us digital retailers) actually turn this problem into an opportunity. I've written about it in a little more depth on my website TheDigiBay.com
I'm an Internet Marketing Coach and I have a soft spot for everybody who is busting their butts to sell stuff on eBay. I started a lot of my newbie students out on eBay. And have since taught them to build a more solid business model, and work on multiple revenue streams.
Probably the most important takeaway I can give you right now, is that if you've been selling on eBay for a while, you've already got one of your greatest assets.
A LIST OF BUYERS. As we all know, a list of buyers is exponentially more valuable than a list of prospects.
I propose that we all extract the names, emails, and product purchase details out to our bulk mailers. Then, setup a "coming soon" page website with an optin form. Work on making the new site a respectable looking shopping cart behind the scenes. While building a buzz with our list about our upcoming website launch.
I expect to have a nice big pay day in a few weeks when I relaunch the information products part of my business on a new site.
If you're really feel stuck in the mud, and aren't 100% sure how you should proceed from here. You might want to subscribe to my newsletter. In each email I'm going to spell out, step by step what me and my friends are going to do. I won't be hiding any secrets from you guys, because I truly want us all to be successful.
In case you need it again, here's that address, it's the easiest way to get in touch with me:
eBay Digital Products Ban
Basically, I understand why eBay made this move. I just think the way they sprung it on us was, well... infuriating.
We can do what we can to persuade them to repeal the decision, but I doubt they will. But what I think we really need to focus on is evolving.
I've got very specific plans on how we can (all of us digital retailers) actually turn this problem into an opportunity. I've written about it in a little more depth on my website TheDigiBay.com
I'm an Internet Marketing Coach and I have a soft spot for everybody who is busting their butts to sell stuff on eBay. I started a lot of my newbie students out on eBay. And have since taught them to build a more solid business model, and work on multiple revenue streams.
Probably the most important takeaway I can give you right now, is that if you've been selling on eBay for a while, you've already got one of your greatest assets.
A LIST OF BUYERS. As we all know, a list of buyers is exponentially more valuable than a list of prospects.
I propose that we all extract the names, emails, and product purchase details out to our bulk mailers. Then, setup a "coming soon" page website with an optin form. Work on making the new site a respectable looking shopping cart behind the scenes. While building a buzz with our list about our upcoming website launch.
I expect to have a nice big pay day in a few weeks when I relaunch the information products part of my business on a new site.
If you're really feel stuck in the mud, and aren't 100% sure how you should proceed from here. You might want to subscribe to my newsletter. In each email I'm going to spell out, step by step what me and my friends are going to do. I won't be hiding any secrets from you guys, because I truly want us all to be successful.
In case you need it again, here's that address, it's the easiest way to get in touch with me:
eBay Digital Products Ban
Official eBay announcement
- eBay Official announcement on Download policy change
- This is the original announcement from Brian Burke at eBay entitled, New Policy Update: Digital Downloadable Goods in Classified Ads Format Only
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by ZenGlen
Glen McNiel is an Internet Marketing Coach, who is helping eBay Digital Product sellers who have been displaced by eBay's Digital Download Policy.
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