How To Create An eBay Stores Lens That Sells! by rksmythe

#23753 in How-To & Education

(by 47 people) Your rating:

Setting Up Shop On Squidoo! -- How To Make a Commerce Lens

Are you confused about this new thing called Squidoo? Wouldn't you prefer to be selling your product rather than spending time here creating a lens? What the heck is a lens anyway? You are not alone, but don't fear because that's why I'm here.

After reading this lens, you will have the knowledge and the confidence to create your own fantastic commerce lens and I guarantee you; it will feel good when you are finished. Like the day you first opened the virtual doors to your business. So, get out your notepad and let's get started.

Image copyright www.cranberrycoveonline.com

The Introduction!

How to keep your visitor on your lens long enough to buy something!

The introduction to your commerce lens is key, because this is where your reader begins his/her visit. Keep it simple and to the point.

Decorate your Crocs with Jibbitz!

Ever wonder why your Crocs have so many holes? Or maybe you don't have any Crocs, because you think they're too ugly? Perhaps you just wish they weren't so plain...

Jibbitz is the answer!

Jibbitz are charms for Crocs. They are a one-piece rubber design that you simply push through the holes in your Crocs. They are available in a huge variety of styles and themes to fit your interests and personalize your shoes. Whether your favorite thing is turtles, cheerleading, Mickey Mouse, or jigsaw puzzles, there are Jibbitz for you! And at only $2-$3 each, you can create a whole new look as often as you like to match the season, your outfit, or your mood. Have fun!

Thanks to Colleen from Freaknoodles for the great example

Write a catchy title that includes at least one of your main keywords.
Keep the intro short (2-3 paragraphs at the most) and include your best product picture or if you are branding your company name, include your logo.
Make sure to include additional keywords, that your potential customers might search on but don't go overboard.
I would also suggest staying away from bold or italics because they tend to draw attention to the font not the content.
One last thing, make that first paragraph sing, because if your lens is ever featured by another lensmaster, using the Featured Lens Module, that is all readers will see.

Featured Product

Use your best image and product decription here.

After the intro, I think it is very important to follow with a featured item using the Text/Write Module. Choose one of your best sellers, a special offer or maybe a seasonal item.

Taking a Route 66 Travel Theme Vacation?

If you are planning on taking a Route 66 travel theme vacation soon, then we have the perfect duffles and totes for all you Route 66 fans. This duffle bag has 2 carrying handles as well as a detachable shoulder strap. Outside each end there is a roomy zippered pocket for extra storage of all your treasures as well as 1 zippered pocked on the side. The bottom has mental protective studs for durability and it folds flat for easy storage when not in use. This is a must have if you are traveling along the Historic Route 66 on your vacation.

Did you know that the US Route 66 highway is the most famous and talked about road in the United States? Some of the nicknames it has inheritated along the way are Route 66, The Main Street of America, The Mother Road and Will Rogers Highway.

It all began in 1926 in Chicago, Illinois and ended up 2,448 miles away in Los Angeles, California. It wasn't until 1938 that the road was completely aved. It was then deactivated in 1985 and replaced by the new Interstate Highway System. The old signs came down and portions of the road were designated a National Scenic Byway now known as "Historic Route 66".

You can stop by for lunch at the nostalgic 66 Diner in Albuquerque, tour the Route 66 Auto Museum in Santa Rosa, or stay at the Wigwam Motel in Holbrook. There are many motels, gas stations, diners and the famous corny roadside attractions along the highway.

"...and they come into 66 from the tributary side roads, from the wagon tracks and the rutted country roads, 66 is the mother road, the road of flight." -- John Steinbeck in "The Grapes of Wrath".

Thanks to Dean Baker Wholesale Handbags. for the great example.

Make sure to build a story around the item, like in the example above. Remember, this is a featured item so treat it that way.

Follow Up Your Featured Item With Your Current Auctions

It's time for your product to shine!

Don't choose more than 5 or 6 items and remember to let your visitors know you have more product in your eBay Store Always remember to include the ?refid=store code on links to your store. No sense paying eBay anymore than you have to.

Fetching new data from eBay now... please stand by

Another Option is the RSS Module

Show your stuff!

Many store sellers don't sell with auctions, so if that is your situation, instead of using the eBay Module choose the RSS module. Don't forget to add the part about visiting your store

Fetching RSS feed... please stand by

Breakdown Your Lens Into Many Lenses

Show off your breadth of product!

If you sell in many different categories, make sure to create a lens for each major product line and then tie them in using the featured lens module. or create your own groupA Well Dressed Bullet does a great job with many different items. Use multiple Featured Modules if you need to.

Zipper Pulls

Dress up your jacket with our Authentic Bullet Zipper Pulls, hand assembled using handgun cartridges and new factory bullets. A new snake chain and split ring is then attached inside the cartridge, through the primer pocket hole at the base of the ca...

Christmas Gifts for Men and Ladies

Ho! Ho! Ho! Not sure what to buy the special man in your life? Husband have everything? Don't want to buy Dad a tie again this year? Not that there is anything wrong with ties LOL. Want to really impress your boyfriend? We offer unique gift idea...

A Well Dressed Bullet Official Website

Our website offers you custom handmade Belt Buckles, Bolo Ties, Bullet Pens, Card Guard Protectors, Clocks, Keepsake Urns, Key Chains, Shotgun Wedding Bar & Party Lights, Zipper Pulls and so much more. Unique gift ideas for hunters, rifle, handgun...

Finally, Just Before the Guestbook!

Show off your content!

If you have a blog, eBay Store, MySpace page,ecrater store or any other online content, make sure to include a link to those items in a Links Plexo or Link List. I like the Plexo because you can share it with others. Just Grab it and add it to your lens. Make sure to rewrite the intro to the module when you grab it for your lens.

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The eBay Squidoo Blog

This is your source for the latest news and inform more...3 points

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eBay On Squidoo - Headquarters

Start your next lens here so you can get the great more...3 points

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eBay Sellers Directory on Squidoo

List your eBay store, website and content links in more...3 points

That's All There Is To It!

I can't wait to see what you come up with.

See how simple that was. Don't worry about being perfect at the beginning. The more comfortable you are with using the Squidoo tools, the more fun you can have. The best part is, you will be driving targeted traffic to your store or website.

Once you have finished the lens please make sure to add it to the eBay Seller Directory on Squidoo.

Here are Some Great Examples From Other eBay Sellers

Check these out!

We have some great eBay Seller/Lensmasters here on Squidoo. Please check out their lenses for lensmaking ideas.

Sea Glass & Seashell Jewelry by Scarborough Seashells

I decided to start up a new lens to seperate my jewelry designs from the shells and sealife I sell. Here you can find the newest pieces I have created, learn a bit about the different techniques I use in my designs and also about the items I us...

Vintage Jewelry & Fashion Clothing

Shop till you drop at Metro Retro Vintage! And enjoy a variety of vintage jewelry, clothing and fashion accessories. From antique cameos to hippie shoes, vintage perfumes to 50's dresses, Art Deco purses to retro hats, and much, much more! We...

Maruca Designer Handbags

The best kept secret for those in the fashion know is the Maruca line of designer handbags. Pictured above, Brand New Style: MARUCA Cha Cha in exclusive NEW designer Snaps Olive Fabric available in our online store. Click link to view: MARUCA Cha Cha...

Fairy Art Cards and Postcards

Thanks so much for visiting! Do you love fairies, tales of King Arthur, and all things that whisper of magic and imagination? Glimpse into the world of enchantment through the art of turn-of-the-century and modern artists from around the world! Arti...

Michael Hero "The Art of Fine Living" Table Jewelry

Michael Hero designs, formerly a division of Nob Hill Luxury Group, was purchased in early 2007 by OroAmerica/Aurafin, the largest jewelry manufacturer in America. Subsequently --and much to the dismay of collectors-- the entire Michael Hero line of...

Done Creating? Add Your Lens To A Group!

Get Additional Exposure Today!

Once you have completed your commerce lens, make sure to add it to one of the groups listed below. Being part of a group improves lensrank and provides for additional exposure

Use the Grab This button to add this plexo to your lens, website or blog.

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created by rksmythe

Make sure to say hello!

Thanks for stopping by please leave me a message

I hope you enjoyed your visit. Please stop by again.

I would really appreciate if you would leave a comment, rate my lens, mark it as a favorite, stumble it, bookmark it or lensroll it. (Sorry, I got carried away.) Thanks Again!

Lensmaster

sweetprincess wrote...

Thanks for stopping by please leave me a message
I hope you learned something about Modest Amish and Mennonite cape Dresses, and enjoyed your visit. Please stop by again.

http://stores.ebay.com/AMISH-MENNONITE-DRESS

I would really appreciate if you would leave a comment, rate my lens, mark it as a favorite, stumble it, bookmark it or lensroll it. Thanks Again!

Posted May 27, 2009

Lensmaster

vangierkho wrote...

Thanks for the great advice. I will continue toconsult this lens as I progress into writing several of the lenses I created (all "underconstruction").

Posted May 01, 2009

Lensmaster

Tipi wrote...

Marvelous lens! I really should create some eBay store lenses.
This is inspiring to me, and I bet it is too many who read it.
Thank you so much for sharing your knowledge! - Susie

Posted April 05, 2009

Lensmaster

rose08 wrote...

Amazing tips. I would like to creat an ebay store as well after I watched the movie---gosh, I can't speak out the name now, a science fiction movie--that some space flyer are bought form ebay:)
Have a cup of gree tea in the afternoon.

Posted September 18, 2008

Lensmaster

Susan52 wrote...

I believe every ebay seller should be on Squidoo! Blessings from a SquidAngel!

Posted September 12, 2008

1 of 8 pages

Where Do You eBay?

Add your location, Website and eBay Store to the list

I would love to fill the map with dots telling everyone where you eBay from. If you are a buyer or a seller on eBay, please add your location, website, eBay store to the map. Please feel free to add this map to your lenses, blogs, myspace page, Facebook page, eBay Blog or About Me page.

Special thanks to JasonE for turning me onto this cool map feature.

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