How To Create An eBay Stores Lens That Sells!

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Setting Up Shop On Squidoo! -- How To Make a Commerce Lens

Are you confused about this new thing called Squidoo? Wouldn't you prefer to be selling your product rather than spending time here creating a lens? What the heck is a lens anyway? You are not alone, but don't fear because that's why I'm here.

After reading this lens, you will have the knowledge and the confidence to create your own fantastic commerce lens and I guarantee you; it will feel good when you are finished. Like the day you first opened the virtual doors to your business. So, get out your notepad and let's get started.

Image copyright www.cranberrycoveonline.com

The Introduction!

How to keep your visitor on your lens long enough to buy something!

The introduction to your commerce lens is key, because this is where your reader begins his/her visit. Keep it simple and to the point.


Decorate your Crocs with Jibbitz!

Ever wonder why your Crocs have so many holes? Or maybe you don't have any Crocs, because you think they're too ugly? Perhaps you just wish they weren't so plain...

Jibbitz is the answer!

Jibbitz are charms for Crocs. They are a one-piece rubber design that you simply push through the holes in your Crocs. They are available in a huge variety of styles and themes to fit your interests and personalize your shoes. Whether your favorite thing is turtles, cheerleading, Mickey Mouse, or jigsaw puzzles, there are Jibbitz for you! And at only $2-$3 each, you can create a whole new look as often as you like to match the season, your outfit, or your mood. Have fun!


Thanks to Colleen from Freaknoodles for the great example


  • Write a catchy title that includes at least one of your main keywords.

  • Keep the intro short (2-3 paragraphs at the most) and include your best product picture or if you are branding your company name, include your logo.

  • Make sure to include additional keywords, that your potential customers might search on but don't go overboard.

  • I would also suggest staying away from bold or italics because they tend to draw attention to the font not the content.

  • One last thing, make that first paragraph sing, because if your lens is ever featured by another lensmaster, using the Featured Lens Module, that is all readers will see.

Featured Product

Use your best image and product decription here.

After the intro, I think it is very important to follow with a featured item using the Text/Write Module. Choose one of your best sellers, a special offer or maybe a seasonal item.


Taking a Route 66 Travel Theme Vacation?

If you are planning on taking a Route 66 travel theme vacation soon, then we have the perfect duffles and totes for all you Route 66 fans. This duffle bag has 2 carrying handles as well as a detachable shoulder strap. Outside each end there is a roomy zippered pocket for extra storage of all your treasures as well as 1 zippered pocked on the side. The bottom has mental protective studs for durability and it folds flat for easy storage when not in use. This is a must have if you are traveling along the Historic Route 66 on your vacation.

Did you know that the US Route 66 highway is the most famous and talked about road in the United States? Some of the nicknames it has inheritated along the way are Route 66, The Main Street of America, The Mother Road and Will Rogers Highway.

It all began in 1926 in Chicago, Illinois and ended up 2,448 miles away in Los Angeles, California. It wasn't until 1938 that the road was completely aved. It was then deactivated in 1985 and replaced by the new Interstate Highway System. The old signs came down and portions of the road were designated a National Scenic Byway now known as "Historic Route 66".

You can stop by for lunch at the nostalgic 66 Diner in Albuquerque, tour the Route 66 Auto Museum in Santa Rosa, or stay at the Wigwam Motel in Holbrook. There are many motels, gas stations, diners and the famous corny roadside attractions along the highway.

"...and they come into 66 from the tributary side roads, from the wagon tracks and the rutted country roads, 66 is the mother road, the road of flight." -- John Steinbeck in "The Grapes of Wrath".

Thanks to Dean Baker Wholesale Handbags. for the great example.

Make sure to build a story around the item, like in the example above. Remember, this is a featured item so treat it that way.

Follow Up Your Featured Item With Your Current Auctions

It's time for your product to shine!

Don't choose more than 5 or 6 items and remember to let your visitors know you have more product in your eBay Store Always remember to include the ?refid=store code on links to your store. No sense paying eBay anymore than you have to.
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Another Option is the RSS Module

Show your stuff!

Many store sellers don't sell with auctions, so if that is your situation, instead of using the eBay Module choose the RSS module. Don't forget to add the part about visiting your store
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Breakdown Your Lens Into Many Lenses

Show off your breadth of product!

If you sell in many different categories, make sure to create a lens for each major product line and then tie them in using the featured lens module. or create your own groupA Well Dressed Bullet does a great job with many different items. Use multiple Featured Modules if you need to.
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That's All There Is To It!

I can't wait to see what you come up with.

See how simple that was. Don't worry about being perfect at the beginning. The more comfortable you are with using the Squidoo tools, the more fun you can have. The best part is, you will be driving targeted traffic to your store or website.

Once you have finished the lens please make sure to add it to the eBay Seller Directory on Squidoo.

Here are Some Great Examples From Other eBay Sellers

Check these out!

We have some great eBay Seller/Lensmasters here on Squidoo. Please check out their lenses for lensmaking ideas.
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Make sure to say hello!

Thanks for stopping by please leave me a message

I hope you enjoyed your visit. Please stop by again.

I would really appreciate if you would leave a comment, rate my lens, mark it as a favorite, stumble it, bookmark it or lensroll it. (Sorry, I got carried away.) Thanks Again!

  • BusyMOM Jan 7, 2012 @ 8:07 pm | delete
    Wow. Great lens. And although I've skimmed through it, I have more time to sit with a cup of joe and really dig in. Can't wait!
  • beadbait Nov 17, 2011 @ 11:11 pm | delete
    Thank you for all your lenses, I have been reading so much my mind is reeling :-)
    I have taken a good deal of notes from so many helpful lensers, I hope I can do a lens proud one day. hahaha.
  • Writingnag Sep 20, 2011 @ 4:37 pm | delete
    definitely bookmarking this lens! I'll have to try your eBay tips!
  • Srena44 Aug 1, 2011 @ 11:42 pm | delete
    great lens
  • mattseefood May 3, 2011 @ 2:31 am | delete
    Wow! I really love this lens :) thanks!
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Where Do You eBay?

Add your location, Website and eBay Store to the list

I would love to fill the map with dots telling everyone where you eBay from. If you are a buyer or a seller on eBay, please add your location, website, eBay store to the map. Please feel free to add this map to your lenses, blogs, myspace page, Facebook page, eBay Blog or About Me page.

Special thanks to JasonE for turning me onto this cool map feature.



Memorabilia Sellers Can Use SquidWho to Promote Their Product

Check out these examples

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rksmythe

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