Ebook Writers : Your Ebook as a Publicity Tool

You'd be surprised by how many people would love to "walk in your shoes."

Your story -- your business success, failures, learnings, philosophies, and marketing insights -- is a hot ebook commodity waiting to happen. Don't you know how unique and inspirational you are? People you don't even know want to know how you're making it happen. And believe it or not, many will PAY to learn the secrets to your success.

Others still may pay you BIG money to have you tell LOTS of people -- their faithful viewers, readers, and audiences -- what you know.

The point is this: eBook authors can better position their ebooks not just for sales and free promotion, but to secure corporate sponsorships, strategic partnerships, television news segments and TV show, and publishing book deals.

Yet, too few possess the vision, time or PR skills to push their works to the next level of exposure. Let's examine each of these barriers...

Who needs more exposure and extra hands and eyes watching to arrive at the next level? Every savvy small business marketer and web entrepreneur! Consider the possibilities, using a "Beyond-To" strategic exercise:

Go BEYOND being a small business, retail or boutique owner TO writing a column about your industry or category in local newspapers. If you've been blogging, you may not realize it but you're 80% there already!

Go BEYOND being a baker, chef, or culinary educator TO penning a how-to book in PDF form that can be used to pitch a big book deal. Did you know you can include a cooking demo video inside your ebook? Talk about show and tell! Let your personality shine through and step closer to securing your Food Network, HGTV, or local cable show with a simple ebook unleashed.

Go BEYOND being an Internet marketing expert that no one in your own city knows TO hosting a radio show in your city with national syndication a possibility. Include audio samples in your ebook, showcasing your expertise so the station can't help but notice your talent and engaging fodder.

Go BEYOND being a hilariously harried mom with a time deficit TO an ebook author whose humor memoirs on "better momming" tips attract the attention of a top literary agent or book publishing industry star-maker in New York.

Whatever your field, use your imagination. Everyone is an expert at a thing or two. The only difference is this: People with less talent or knowledge than you are right now taking the steps to leverage what they know. They've gotten off the couch, hit the computer in the wee hours, or hired an expert ghost writer or publicist to make it really happen.

VISION:
If you're now marketing your ebook or just learning how to create an ebook, use it as more than a sales and online promotion tool. If you write an ebook, send it to PR and advertising agencies; send it to major book publishers; send it to decision-makers at your local TV and cable stations. Create your professionally prepared ebook package to introduce your talent and desires to those in a position to make MUCH more happen now that you've gotten your expertise into book form.

PR SKILLS:
Let's say you want to see your ebook containing marketing tips become a hardback with a sponsored tour. Or perhaps you're a cooking expert who'd love to secure a weekly TV news segment demonstrating your delicious recipes. Your ebook is your hottest tool for starting to bring those dreams to fruition. Once your ebook's written, all you'll need is a bit of Public Relations 101.

TIME:
If you have an ebook already or want to market ebooks, don't try to do it all yourself. Hire a ghost writer who's experienced in writing and editing ebooks. Hire a publicist or online marketer to take some of the work off your hands. Give some part over to a consultant who'll help move things along before you grow discouraged about your painstaking progress.

Our ebook ghost writers believe in your talent and what you're trying to do!

We'll ghostwrite your ebook, create and distribute the press releases, drive traffic to your web site, and help secure additional publicity about you as a new author!

Pitching your expertise via ebook offers an engaging, experiential opportunity to show your know-how to those who otherwise might not allow you to get past your elevator speech.

These are the 5 secret ingredients for a most bewitching ebook that, who knows, even Donald Trump or Oprah Winfrey may get pulled into and enjoy:

1. Determine your niche and write with authority about it. You already know your stuff. Just add a bit of fairy dust to it: Do your online research and, if really savvy, throw in a few interview quotes from influencers you think should know what you're about. If you're too busy to create the ebook yourself, here you'll find good tips for hiring a freelance writer.

2. Give more than you expect to get. Ebooks are information products, so ebook readers expect you to share insider tips and secrets that aren't easily found elsewhere. Remember that old saying: "It isn't love until you give it away"!

3. Think through what and how you've accomplished. Meaning organize your thoughts and experiences, step-by-step. Nothing is more frustrating than an ebook that's jumpy or doesn't get to the point.

4. Make it visually appealing. There's no excuse for a boring looking "white paper" today. Appeal to all of the sense, if you will. Your information can be stellar, but you must also stimulate the eye some how. Incorporate sexy and colorful page layouts! Videos! Photos! Audio!

5. Do more than try to sell your ebook online. Let's package your ebook magnificently and send it to numerous influencers who may recognize the value of your knowledge and personality and serve as your conduit to an exciting, new realm.