Internet Marketing Explained

Through the evolution of computers, telecommunication and the discovery of internet, communication became faster and easier from months of waiting for a snail mail to e-mailing in seconds. Not only communication but also file transferring became an easy task as well as marketing.

Marketing changed from word of mouth advertising or static billboards and useless fliers to the modern method called Internet Marketing, where products and services are marketed on the internet by way of online promotion and advertising that can be also defined as online marketing, internet advertising or e-marketing. Though the traditional paper advertisements, brochure and billboards still exist marketing online was the most effective way of advertising at a very cheap expense or at no expense at all.

One form of effective Internet Marketing other than paid placement and paid inclusion is the Search Engine Marketing, promoting websites by increasing their visibility in the search engines. The process of doing this is called Search Engine Optimization which aims to improve the volume and quality of traffic to a website from search results via natural targeted keywords.

There are many ways of optimizing a search engine one of the basic rules is to build numerous backlinks directing to a site in this way you could attract internet user's attention to get them click to the link you made. One of the sources of backlinks are from numerous articles, blog, directories, bookmarks and the most popular are from social media sites like myspace, facebook and the others. The popularity of Social Media Marketing increased because of it's unique and fun way of commincating with other internet user's interactively.

Keyword research is the most basic step in SEO. It is a discipline where an Optimizer searches for terms of words that would be related to the Website. The most essential way of applying keywords to a site is using general to specific keywords that would actually match a searcher's input on a Search Engine, Like Google, Yahoo, MSN and the likes.

During the process of improving quality and traffic to a website or what we call SEO(Search Engine Optimization) finding the right keywords is the most important step to make your site be visible when a user conducts a research.

When conducting research, different results is presented depending on it's PageRank, which is a link analysis algorithm that assigns a numerical weight on each link. Results may not be chronologically ordered by it's ranking however it is ordered based on relevance and importance with the keyword searched by the user.

While PageRank is a trademark of Google, Alexa Ranking is from Alexa Interntet, Inc which is a California-based subsidiary company of Amazon.com. They are best known for operating a website providing info of web traffic to other sites. Unlike the Google's Pagerank of 1-10, Alexa ranks a website based on number of visits starting from top 1, the most relevant. For Google "The higher your pagerank, the more relevant your site is." however in Alexa it's just the opposite.

"The earlier a site is presented in the search engine the higher it ranks" this concept applies to SEO which is true, however it may also depend on the technique and how much backlinks have been created through time. Backlinks are incoming links to a website or a webpage, the number of it indicates the popularity or importance of the site or page, which most of them come from related sources that may have the same interest to the site or with related content. Backlinks are a product of Link Building.

Link Building, which is the most criticial in internet marketing comes in two different techniques which both involves the reputation of the site. The technique applied would be either "blackhat" and "whitehat", which may be a little bit slow but deliberate way of marketing your site online, building it's reputation step by step to the top while blackhat is a desperate way of doing it. However annoyingly effective but very critical that would damage the reputation of the site and worst destroying it's existence but both of these techniques generates traffic.

Traffic Generation is the goal of linkbuilding. No matter what color "Black or white as long as you did it right!" and remembering that "Everytime you build a link your site's reputation is subject to destruction!". Traffic comes from many sources in different ways from bookmarking, social networking, directories and last but not the least Article Marketing, so far the best way of link-advertising.

Creating a well written content is the key to Article Marketing, which results not only massive traffic to the site or page but also builds great interest to the readers of the article. The content of it is what persuades the user to click on the link you have provided, it is more professional than just posting the link itself. Like buying a product, you would rather buy an expensive item from someone who have discussed the advantages and other good things about it than buying from someone who is just offering you a cheaper price but you know nothing about it