Sell More Products With Ecommerce Facebook Integration

E-commerce and Facebook are beginning to go hand in hand. There have been many recent developments involving big name retailers selling directly to their fans through Facebook. This is a good indication of the direction that Facebook is headed and how it will handle its relationship with e-commerce websites in the future. Social media sites are already among the top 10 referring websites for a number of online stores. Now we are seeing more and more the merging of social media and online shopping. If you look at some of the big names that already have a presence on Facebook, you will notice that there are many different ways to creatively market your products or brand to their enormous and ever growing audience. Ecommerce Facebook integration is becoming increasingly important in this social 2.0 world we live in, businesses can't fall behind.

The first thing you will need to do if you haven't already, is to create a Facebook Fan Page for your e-commerce site. Fan pages are different than profile pages in that there is no limit in the amount of fans that can join your page and it is perfect for businesses to create a presence on the social media site. Go to http://www.facebook.com/pages/create.php to sign up your very own page. It's quick and simple, just fill out the information to get started.

Fan pages can be used in a number of ways for your Facebook marketing campaign. The most important thing you should do is to provide information about your brand and your products. Keep in mind the demographics of the majority of users on Facebook and speak to your audience in their own language. You can even make it interactive by offering coupons or promoting contests, build a large community by giving people a reason to become a fan. Ecommerce Facebook integration is powered by the fans, and having them interact with your page will only help you build your brand.

There are many different features on a Facebook Fan Page that you can use to promote your online store. Ecommece Facebook integration involves copying different aspects of your website onto Facebook to expose it to a more massive audience. Tabs appearing near the top of your fan page contain different content. Check out each feature and how you can use it.

Wall - area on the page for your fans to leave comments and share their thoughts about your brand or business, you can change the setting to control what your fans can post
Info - area on the page that displays important information about your business, like an about page
Notes - area on the page where you can share the latest news on your business
FBML - area on the page where you are allowed to create customized html for anything you can think of, you are able to create up to 10
Photos - area on the page where you can upload an unlimited amount of photos and have your fans share theirs if you want
Discussions - area on the page where your fans can speak their mind about your products or service, find out exactly what people think of your business
Videos - area on the page where you can upload an unlimited amount of videos and have your fans share theirs if you want
Events - area on the page where you can announce upcoming events or organize special promotions
Reviews - area on the page where fans can rate your products or services
Others - there are a host of other applications created by third party developers that can be used on the a fan page

Advertising on Facebook is a little different than using other forms of advertising, Facebook is less about direct sales and more about building relationships. Don't expect to see the same kind of results as you would with Google Adwords. Creating a Facebook Fan Page is the first step of your ecommerce Facebook integration strategy, next you have to built a following. Your best bet is to drive the traffic that you obtain to your Facebook Fan Page and try to convert those people into interested fans. After you have built a community, then you can think of creative ideas to market your products to your user base. It's more of a long term marketing strategy.

Facebook advertisements come in the form of banner ads that are displayed on profile pages and user feed pages based on the demographics that you want to target. There are a number of targeting factors you can select to narrow down the pool of people that you want to show your advertisement to. Keep in mind that Facebook is first and foremost a place where people go to stay in touch with and talk to their friends. Your main goal here is to build trust and provide something of value or interest to your new followers, it is not to overtly sell your products. If you are able to grab the attention of your Facebook audience then the sales will happen on its own down the road.

Recently some big name retailers have been seamlessly merging online shopping with their Facebook fan pages by creating e-commerce apps specifically to sell their products on this social media site. Product listings are cleverly added to the fan page without being too apparent. The trend is catching on with a number of other retailers following suit. Soon anyone with a product to sell will be able list it on Facebook and tap into that enormous market, making it one of the best ecommerce Facebook integration techniques.

Luckily there are already e-commerce Facebook integration solutions. There is no need to spend ridiculous amounts of money to hire someone to develop this kind of app for you. Now, even the smallest online business can compete with the big boys.