As traditional legal concepts are applied to the Internet as a commercial medium, the body of "e-commerce law" is growing. This lens attempts to organize some of the Internet's best resources on the subject.
Common Issues Faced by E-Commerce Businesses
- Issue # 1: Protecting Domain Names
- An e-commerce business's domain name is one of its earliest and most important assets.
- Issue # 2: Protection of Original Website Content
- Many e-commerce companies fail to properly protect the original content of their websites.
- Issue # 3: Website Terms of Use
- Website terms of use govern the relationship between and e-commerce business and its customers. Well drafted terms of use are necessary to the continued success of any e-commerce company.
- Issue # 4: The Potential for Universal Jurisdiction
- Operating an interactive website may subject an e-commerce company to suit in a distant jurisdiction.
- Issue # 5: E-Mail Marketing and Managing Risk Under the CAN-SPAM Act of 2003
- E-mail marketing remains popular despite increasing regulation.
- Issue # 6: Keyword Advertising and the Effect of Trademark Law
- Keyword advertising is a popular method of Internet marketing and the primary revenue source of most search engines. It's use is not entirely without risk, however, where the keywords used are subject to a competitor's trademark.
- Issue # 7: Pay Per Click Advertising and Click Fraud
- Click fraud has become the well-publicized bane of Internet advertisers but improved practices can reduce its effect on the bottom line.
Other Resources
- E-Commerce Law
- The lensmaster's E-Commerce Law blog, a regularly updated discussion of news, trends, and legal issues affecting e-commerce businesses.
- InternetCases.com
- Evan Brown's blog discussing legal developments pertaining to the Internet and emerging technologies.
- E-Commerce: Legal Issues Of The Online Retailer In Virginia
- Article by Jonathan D. Frieden and Sean Patrick Roche that focuses on the legal implications of doing business online.
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