Ed Hardy Love & Luck Cologne

As celebrities go ga-ga over Ed Hardy, this lens is here to fill you in on why Ed Hardy clothing and Ed Hardy colognes are so great. Here's the skinny and the dirty on all the Ed Hardy madness.

First of all, the man is a legend. Don Ed Hardy, the namesake behind the Ed Hardy brand, is a tattoo artist who made his bones in the early 1960s. The rest is history.

Second, the tattoo design presented on the Ed Hardy clothing and Ed Hardy fragrances are sick. It's a bit of rock-and-roll edge, alternative culture grit and pop culture covetability. And once all that is slapped onto a pair of slouchy jeans, fitted hoodies and trucker hats it becomes street-chic comfort.

Third, the perfumes put out by Ed Hardy are top perfumes. The Ed Hardy fragrance line boasts a stellar list of top perfumeurs--Olivier Gillotin, Caroline Sabas, and Adriana Media. These three perfume experts create juice for Ed Hardy that is just as stunning as their high-end lines. But suprisingly for Ed Hardy, they manage to do it for cheap.

For all these reasons, you just gotta love Ed Hardy perfumes.

Dark, dangerous, mysterious. Just like the world of hip-hop, Ed Hardy designs have got that certain edge. Christian Audigier managed to take Ed Hardy's tattoo designs and turn it into streetwear chic. There's no doubt we all love Ed Hardy gear just a little. And we all know we love it even more when we spot celebrities wearing our favorite Ed Hardy designs.