Edun - A socially conscious clothing company

Bono, and his wife Ali, are both known for their compassion and their will to fight poverty.

Edun's mission isn't one of charity. Charity is good to some point, but what truly helps people in poverty is the ability to do something about it on their own, and that's Edun's mision statement.
Using ethical conditions, work terms and products, Edun creates fabulous designs. As a result, Edun is not charity, it's a for profit business.

Besides the trade they bring to Africa, Edun is also a showcase for other fasion companies to do more business in Africa.

The main lines of Edun obviously feature dresses, skirts, tops, t-shirts. But some other items are available too like handbags (or regular bags), pendants, scarves and some lingerie.

These dresses were made from silk or organic cotton and produced in India and Peru. Natural products are used in production to give this dress a warm and sexy look.

Buy the black or white dress @ Tobi.com.

Edun also has a men's collection. Designed to spread the word. Made from organic material.

Black and bright. A perfect combination on this tank on the right. It features adjustable buckle straps and back zip with signature leaf pull.
Together with the mini cardigan on the left, Edun displays how design and fashion can coexist with ethical production.

Buy the tank or cardigan @ Tobi.com.

A lot of companies place quality behind profit. With Edun, profit isn't even in the Top 3 priority.
There are more companies making quality their priority one list. One of them is A4 Apparel, get their clothing brochures here.