How Do I Achieve Good SEO?
Creating search-friendly web pages is called organic or free search engine optimization, meaning that web pages contain the details search engines seek, putting them up farther in search results without the web owner having to pay for this ranking. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. The building blocks of organic (free) search engine optimization include:
MAKE GOOD USE OF KEYWORDS
For users to find your web pages on your own site's search engine and in commercial search engines like Google, pages must contain keyword phrases that match the phrases your users type into search boxes.
Use the keywords a user will use to find your website or web pages, not the keywords you want your content to be found on. Use words on your page that resonate with your target audience and are descriptive of your site. For example, consider using the search term "car sales" rather than "vehicle auctions." Get inside the mind of the user. Log files can be a good way to determine what your audience is searching for and what keywords you should use to draw users to your content.
HAVE EFFECTIVE SITE ARCHITECTURE
You can develop a good site architecture that will help users easily understand the structure of your site, navigate the content, and succeed using your search engine. Always use a sitemap. Search engines love to have a site map through which they can quickly and easily access your site's pages for indexing.
ENSURE QUALITY LINKS AND LINK POPULARITY
The last basic of successful search engine optimization is link popularity. That's the number and quality of links that point to your website. Link quality (links from popular, highly trafficked, or respected sites) carries far more weight than link quantity. Submit your web site directly to the search engines and directories using a free submit service - http://www.promoteclick.com. When you are submitting to directories, be sure to take the time to find the best category for your site and read the submission guidelines provided by each directory.
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PromoteClick.com - Online advertising solutions.
Keyword suggestion tools allow you to understand what words people search for and their general popularity in specific venues. Using these tools will help you select the most appropriate keywords and phrases when optimizing site content.
- Free Keyword Suggestion Tool From Wordtracker
- Use the free keyword suggestion tool from Wordtracker to help your website rank higher in the search engines.
- Google Adwords Keywords Suggestions
- Enter one keyword or phrase per line to see what related word searches will show on.
- Free Search Term Suggestion Tool
- Keyword data is compiled and collected from a number of search engines to provide a far more accurate cross section of searches performed world wide.
- Google Suggest
- Google Suggest is another great place to start compiling a list of words and phrases to be researched. Just start typing and watch what Google suggests for refining your search query. It's a quick way to get a bead on common combinations or words used to find results in Google.
Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
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Submit Web Site to Search Engines and DirectoriesIf you have a website and you need to rank high, it`s a good idea to submit your website manually to the search engines and directories. Here are good free URL submission service: www.promoteclick.com, where you can find a list of the 30 top engines and directories that offer free site listings.
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