Using E-Mail to Achieve Objectives

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 2 people | Log in to rate

Ranked #4,455 in SEO, #189,327 overall

Email Marketing

Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.

The Skills Groups 

Quality Offers 

Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.

Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads "Feel free to forward this message to a friend" is nowhere close to viral marketing at its best.

Natural and Successful... 

On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.

The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has value.

Learn How To Create Viral EBooks 

Learn How To Create Viral EBooks
A 2 Hour Audio Course Reveals The Secrets To Creating A Successful Viral EBook

Viral Multimedia 

A multimedia experience is always going to achieve some pass-along. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable.

Free Email Marketing Tips 

Viral Marketing on ebay 

The beauty of ebooks is that they take obvious or freely available information and put it all in one package, minus the junk, and you get to download it all in one go. You get ALL the info you need.

Loading Fetching new data from eBay now... please stand by
eBay

The Hidden Web 

HiddenSearch.info

Did you like this lens? 

Vote Vote Vote!

Loading poll. Please Wait...

The One Million Squidoo Lens Challenge 

One million Squidoo lenses, all made by one man...

My name is Skills, and I am on a mission. I am creating one million Squidoo lenses. Here is a feed from my daily progress blog.

The title of each blog post below shows how many lenses I created that day. Take a look and let me know what you think of the challenge! P.S. Looking to buy a lens for next-to-nothing? Check the blog...

Loading Fetching RSS feed... please stand by

by Skills

Hello! Thank you for reading my lens. I hope you found it both informative and enjoyable.

I am making one million Squidoo lenses, and you can read my...

(more)

Explore related pages

Related Topics

Create a Lens!