Top 10 Email Marketing Services Review

It's hard to believe there's such a thing as email marketing services, but that shouldn't surprise you considering how popular email has become in the Information Age. You have to be careful though because if your email campaigns are considered spam, your efforts are going to harm your business. Plus, spam filters are becoming more sophisticated, so each email that comes in is measured against a rigid criteria used to determine if a message is spam or legitimate correspondence. If you're able to get past this roadblock, you better hope your subject title is attention grabbing and that you don't lose your customer when they actually begin to read the message. These various variables and more factor in to whether your campaign is going to be a success or a catastrophic failure.

Luckily, there are services like these to think about all of these things for us. We could go about putting together email marketing campaigns on our own, but there's so much to consider that it will likely end in failure. Every so often you're going to get lucky and put together a successful campaign. Those instances will be few and far between though. If you enlisted the help of one of the services in this category, your chance for success could be much higher. The services featured in this category have several features in place to safeguard against your campaign falling flat. They keep an eye on the important things for you, so you can focus on more important things. Your business will run more efficiently if you decide to choose one of these email marketing services.

iContact's goal is to offer simple and easy-to-use, yet powerful email marketing software for modern growing businesses. The online solution from iContact manages to exceed their goal and is the best email marketing service available.

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Benchmark is one of the most budget-friendly email marketing services, one of the best overall services on the market. This service has all the tools you'll need to attract a robust client base and ultimately improve your bottom line. Combining all the right features, an easy to use system, and a great price, Benchmark provides an amazing email marketing solution.

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Constant Contact has made great strides in the last few years. Constant Contact has a winning email marketing service and a comprehensive feature set, one of the best template designers we reviewed and solid help center and user community. We found Constant Contacts tours and guides especially helpful and the wizards made creating a new campaign a breeze.

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Bronto, from Bronto Software, Inc, has many features to create and send professional looking email campaigns. Furthermore, the service includes more reports, to help you see the results of your bulk emails, than any other marketing email site. If sheer reporting strength is your goal and you are willing to sacrifice template creation and some ease of use then Bronto, is the email marketing service for you.

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The Pinpointe Email Marketing System is a bit different than the rest; they have broken away from the bulk email crowd and focus on business to business (B2B) marketing. The main difference is that Pinpointe was created for a high level of opt-in and subscription as opposed to unsolicited or spam type email campaigns. Many, if not most of the tools are the same as what bulk email services offer, except they offer numerous customization options and high touch client list options.

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Three cheers and mad kudos to Mad Mimi for making email marketing easy and almost fun. Mad Mimi offers good basic email tools that most experienced campaigners desire like autoresponders, RSS tools, Google integration and easy list importing while still offering a creation tool that anyone can figure out how to use in seconds. To use Mad Mimi's creation tool you do not have to know an ounce of coding, you do not have to resize images and you do not have to know anti-SPAM tactics, they take care of everything for you.

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Campaigner is a well-rounded service with many features and options to help you create, send and track your bulk emails. However, you can't add customizable demographic fields and it lacks some reporting features. Additionally, it seemed like our session was logged out about every half-hour.

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Vertical Response from Vertical Response, Inc. is a good email marketing service and offers a free "test drive" so you can try it before you buy it. The program is great for computer novices with an easy-to-use interface.

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MailChip is a fun email marketing service designed with simplicity and ease in mind. The interface is bright and welcoming with a smiling cartoon chimp as their mascot. This is not your stuffy old bosses email marketing service. MailChimp was designed for people of the Google generation.

StreamSend is one of the more user friendly services we reviewed. They include a straight forward list of links to help you through the campaign process. StreamSend will help you create demographic reports and has filters that help you target specific email recipients. StreamSend also has the ability to integrate with Google Anaylitics.