Email Marketing Vendors

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Find the perfect email marketing vendor for you

It's not enough to just have a website if you have a business. You need to have a way to reach your customers to tell them about new products, new promotions, and get them coming back. Email marketing, if done right, is an effective way to reach the right, targeted audience for your product or service. Don't be afraid. There are lots of easy to use and affordable email marketing services and vendors out there for you to use. As a small business, there's no need to break the bank!

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What is email marketing?

Everyone's talking about it

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According to Wikipedia, "E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing."

Simply put, email marketing is all about getting your message out to people via email. Your message can come in many shapes and forms:

  • A once-in-a-while email about new products, services, or other offerings
  • A monthly or weekly newsletter
  • A customized email sent to someone on their birthday or anniversary for special reminders
  • A way to ask for feedback from customers
  • A way to encourage communication between you and your customer
  • A bunch of other possibilities...
Email marketing can be as simple or as complex as you want it to be. If this is your first foray into this channel of marketing and outreach, keep it simple. Start by collecting the email addresses of your customers. Remember, they need to opt-in! You can simply drop a form on your website (Try Wufoo, it's easy!) or if you're a brick-and-mortar store, have people fill out a card or survey during check-out. Then, sign up for one of the following email marketing vendors. Many of these have free plans, which are perfect for those of us just starting to build our list.

Why you should consider email marketing

Keep in touch with your users

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Below are just a few of the benefits to email marketing:

  • It's easy! One click and you can send a message to all your customers
  • You can target your emails to specific segments of your email list to create more personalized and compelling content
  • Sending out regular newsletters keep constant contact with your customers as well as a loyal reader base
  • It's possible to track who opens and reads or clicks your email. Now you know your more interested customers
  • By hitting the reply button, it's really simple for your customers to get in touch with you
  • Your customers don't have to remember to come back to your website to get updates
  • Increase your sales conversions
  • Up-sell and cross-promote
  • It can be very effective

Read about email marketing

Great email marketing books

Learn about email marketing strategies. Find out how to write copy, when to send emails, and how to avoid getting sent to the spam folder.
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Online tools that teach email marketing

eBooks, videos, and other downloadable material

The Art of Building a Email List
Forget traffic generation. Build an email list and Crank Out Profits for life! The secret to actually building an e-mail list that you can make money with is much easier than most people think. Learn everything from this 2 hour "plus, plus" video course.
The Email Rebel
How to use email to increase your online sales by 80% or more!
Email Marketing Force
Email Marketing Is As Hot As It Used to Be A Few Years Ago, But Your Competition Is Larger and Stronger. Find Out How to Still Be the #1 Attention Winner In Your Customer's Inbox. Discover Three Hidden Secrets to Triple Your Sales with responsive email!
Email Marketing Demon
New Video Series Reveals How You Can Make Money Every Time You Send Out An Email.. Even If You're A Total Newbie!
Basic Email Marketing for Beginners
Teaches The Never Ending Flood Of Newbies Coming Into IM The Importance Of Powerful List Building And Email Marketing.
Email Promos Exposed
Free videos about email marketing
Building Email Lists Like the Big Dogs
Massive Email Lists = Massive Email Profits. Here's How To Build Yours. Tired Of Struggling To Generate *Trickles* Of Traffic That Hardly Converts? Build An Email List And Crank Out Profits for Life!
Tim Bekker's The Autoresponder Code - The #1 Email Marketing Course!
My new program The Autoresponder Code reveals exactly how I managed to drive over 120,000 free visitors to my sites, 44,000 subscribers in 10 days, how I set up Autopilot Income Streams of over $1070+ per day, 24/7, 365 days per year
List Building Class
How to build email marketing lists

Email marketing tips

Up-to-date tips from the latest email marketing blogs

12 Tips: Stay Out of Spam Filters, Run a Successful Email Marketing Campaign
In today's digital age, an email marketing campaign is necessary to every business model, equivalent to ? if not more important than ? a social media strategy and your company website's mobile compatibility. It's an evolved version of direct mailing ...
The New Email Marketing Essentials for Small and Medium Business
I've had a lot of questions recently from small business owners and marketing directors from companies that are not enterprise-level brands. Many of them are related to the reality that email is changing and they don't want to be left behind.
eFax(R) Packs Five Summer Tips for Tourism Industry
... the important reservations, contracts and billing information they contain -- by email. "Travel businesses are document-heavy, but they are often mobile as well. That's a tough combination," said Mike Pugh, vice president, marketing for j2 Global.
10 Email Marketing Tips That Will Drive Results
Despite all the hype about social media, email is still our predominant communication vehicle. Email is also an exceptionally powerful marketing medium ? but only if you do it right. Here are 10 tips to help travel sellers get the most out of their ...

What's your favorite email marketing vendor?

Leave a message!

Do you have a great email marketing tip or link? Share it here.

  • ImpartialGreg Jan 13, 2012 @ 8:38 am | delete
    Hi, I just wanted to point out there are thousand of Email Service Providers available and it is a slightly biased to promote only these few on your lens.
    I've written a few words myself about selecting an ESP which you might find interesting:
    http://www.impartialmail.com/Selecting_ESP.html

    Thanks,
    Greg
  • ImpartialGreg Jan 13, 2012 @ 8:38 am | delete
    Hi, I just wanted to point out there are thousand of Email Service Providers available and it is a slightly biased to promote only these few on your lens.
    I've written a few words myself about selecting an ESP which you might find interesting:
    http://www.impartialmail.com/Selecting_ESP.html

    Thanks,
    Greg
  • Jason Jul 14, 2011 @ 2:12 pm | delete
    Hi, you have a cool lens here and i find it interesting. Check out my site about how to do autopilot income. I'm sure you can find lots of information in there which you might need to help you on your quest to earn money online. Thanks, Jason.

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