How to use your e-mail signature as art marketing tool
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Put your email signature lines to work for you
Using an email signature line is a free way to promote your business.
An email signature is a way to have your contact information and links automatically inserted into every email you send. I consider it as sort of an online business card.
Sometimes, it's the most obvious things we could do to help our business that are overlooked. This page will help you understand why it's important to have an informative, working signature area in your email.
An email signature is a way to have your contact information and links automatically inserted into every email you send. I consider it as sort of an online business card.
Sometimes, it's the most obvious things we could do to help our business that are overlooked. This page will help you understand why it's important to have an informative, working signature area in your email.
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It seems like such a simple thing, but easily overlooked. I can't tell you how many artists I have corresponded with who don't have a link to their site or any contact information in their emails!
Sometimes an artist will email me to thank me for visiting their site and commenting on their blog. But I can't for the life of me remember which artist, and which website/blog it was that they are thanking me for visiting!
It's wonderful that they are taking the time to write the thank-you email. That's a great move, but simple contact information can help even more.
I've also emailed people regarding something that wasn't art related, and I hear back from the person that they checked out my site and loved the art and are interested. If I hadn't put my contact information and links in my signature line, that wouldn't and couldn't have happened.
Most email accounts have a Signature area feature. Simply add at least your name and your website address. You may choose to go a little further and include your business or cell phone number.
This is free and takes less than 5 minutes to set up, so if you don't have a signature line yet, do it today!
TIP: After you set up your signature line, send an email to yourself and check to make sure every link works.
Sometimes an artist will email me to thank me for visiting their site and commenting on their blog. But I can't for the life of me remember which artist, and which website/blog it was that they are thanking me for visiting!
It's wonderful that they are taking the time to write the thank-you email. That's a great move, but simple contact information can help even more.
I've also emailed people regarding something that wasn't art related, and I hear back from the person that they checked out my site and loved the art and are interested. If I hadn't put my contact information and links in my signature line, that wouldn't and couldn't have happened.
Most email accounts have a Signature area feature. Simply add at least your name and your website address. You may choose to go a little further and include your business or cell phone number.
This is free and takes less than 5 minutes to set up, so if you don't have a signature line yet, do it today!
TIP: After you set up your signature line, send an email to yourself and check to make sure every link works.
Books about e-mail
Twitter users talking about email
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- APrado32459ADY
- @duquedecaxias SAIA DO SPC SERASA SEM PAGAR SUAS CONTAS. PARA MAIS INFORMAÇOES ENVIE UM EMAIL P/ reabiliteseucpf@hotmail.com vt
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- DJGrip
- @djeightone what's ur email, ill forward u all the links
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- Hardayneeran
- RT @sickipediabot: An Italian engineer has been kidnapped in Nigeria. Demands have been sent via email to his family, but they were just marked as spam.
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- christyfj
- RT @jaybaer: Design the Email Newsletter Sign-Up Box That Works (a keeper from @rafaltomal) http://t.co/w862zXR7
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My name is Darla Dixon. I am a . My artwork has been published several times and has sold internationally. more »
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