Email Marketing Campaign Management | Secrets of Email Marketing Campaigns
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Strategy and Tactics of Email Marketing Campaigns
On this lense I want to touch on some aspects of email marketing campaign planning and execution that all too often seem to go forgotten by small businesses and big corporates.
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Highly personalized, person-to-person appearing email works up to 610% better than advertising agency graphic laden blatant adverts.
That's no surprise to any direct response long-copy copywriter, but it was nice to see it happen whilst contracted with an advertising agency by beating their largest clients back-end monthly email control piece by a whoping 610% on a split test.
Email Marketing Campaigns share a lot similar with traditional mail order direct marketing.
The number 1 criteria for a high converting direct marketing campaign is list selection.
No matter how pretty your creative. No matter how compelling your sales offer. No matter how topical your message to the needs and concerns of your target market%u2026 the bottom line reality is%u2026
If the list you are mailing to does not consist of precisely the right target audience, then your conversion rates will be low.
This requires customer profiling, data cleaning and suppression%u2026 the whole 9 yards.
With a highly targetted email list the rest is a matter of creative execution.
And having beat an advertising agency 610% on its control mailing piece for its largest client, I have 3 tips to share about creative execution.
That's no surprise to any direct response long-copy copywriter, but it was nice to see it happen whilst contracted with an advertising agency by beating their largest clients back-end monthly email control piece by a whoping 610% on a split test.
Email Marketing Campaigns share a lot similar with traditional mail order direct marketing.
The number 1 criteria for a high converting direct marketing campaign is list selection.
No matter how pretty your creative. No matter how compelling your sales offer. No matter how topical your message to the needs and concerns of your target market%u2026 the bottom line reality is%u2026
If the list you are mailing to does not consist of precisely the right target audience, then your conversion rates will be low.
This requires customer profiling, data cleaning and suppression%u2026 the whole 9 yards.
With a highly targetted email list the rest is a matter of creative execution.
And having beat an advertising agency 610% on its control mailing piece for its largest client, I have 3 tips to share about creative execution.
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by GavrielShaw
Direct Response Marketer Gavriel Shaw writes about the 6 aspects of the aggressive marketing matrix as revealed on his blog www.gavrielshaw.com (more)
