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EmailMarketingInnovation

Pontiflex Spotlights Email Marketing and Acquisition Strategies at Upcoming Events

The event is focused on the ever-changing and evolving world of email marketing, providing attendees with the best ways to capitalize on the high ROI this low-cost communication tool can provide both on its own, and when integrated with social, search, ...

Some B2B email marketing content doesn't focus on customers

Three-quarters (75 per cent) of marketers described competition from social media as somewhat or "very" challenging, while 69 per cent said they feared that youngsters are abandoning opt-in email marketing content. ?Email is going through a transition.

Marketers must continue to invest

Marketers can use the two mediums together for many different aims such as opt-in email marketing to lift social results or vice versa. Writing in Media Post, head of insights at customer contact and intelligence platform firm Real Magnet Mike May said ...

'Tone down' opt-in email marketing in 2012

Marketers must be looking to tone down their opt-in email marketing in 2012 in terms of reducing size, thus making the costs a little cheaper, an expert has suggested. According to executive creative director and co-founder of marketing agency Eleven ...