A Local View On Beers Ales and Beer Mats
There is something uniquely British about the phrase I'm off for a pint!
That quintessential measure of English happiness and relaxation, 'the pint' is the facilitator of good cheer and conversation throughout the country. The English are of course famous for their understatement and use of euphamism, so if you hear someone say 'I'm off to see a man about a dog', then rest assured they will be found at the local hostelry imbibing a pint.
Now...do I choose a beer or an ale? Most people assume they are the same thing, you also have to decide if you prefer Mild? or Bitter?
Then...as my pint arrives what do I place it on? No doubt a beer mat. That highly collectable piece of promotional material that soaks up the drips.

The Beer Mat or Drip Mat is an iconic symbol of a brand. An advertising medium and more. Collecting Beer Mats is known as Tegestology.
Drink Drink Drink
from ein bruder Bier nation
Drink! THE STUDENT PRINCE (the same yes)
Book & Lyrics by DOROTHY DONNELLY Music by SIGMUND ROMBERG Originally Staged by J.C. HUFFMAN First produced at the Jolson Theatre on December 2, 1924, with Ilse Marvenga as "Kathie" and Howard Marsh as "Prince Karl Franz". PLOT: The operetta opens in the palace of the mythical kingdom of Karlsberg. It is 1860. Prince Karl Franz, heir to the throne, is bored with royal life in his native land. With his tutor, Doctor Engel, he plans a visit to the old German University town of Heidelberg. Engel recalls nostalgically his own youth in Heidelberg, as the Prince looks forward with considerable anticipation to his future freedom in that delightful city ("Golden Days"). When they arrive in Heidelberg it is spring, and the world is in bloom. The Prince, now incognito, joins his new comrades in a student's song ("Student's Marching Song"), after which they parade to the "Golden Apple Inn". There the students raise their Steins of beer in a robust toast to drink and romance ("Drinking Song"). They call for Kathie, the lovely young daughter of the innkeeper. She addresses the students with considerable warmth of feeling, after which she comes to the Prince's table and dedicates to him a sentimental song about Heidelberg ("In Heidelberg Fair"). The students respond with a vigorous rendition of the age-old student hymn, "Gaudeamus Igitur". Before long, Kathie and the Prince are strongly attracted to each other. In the ensuing weeks their friendship ripens into love ("Deep in My Heart"); one beautiful evening the Prince is inspired to sing a serenade under her window ("Serenade"). But their love idyll is doomed. The news arrives from Karlsberg that the king is dead, and Prince Karl Franz must return to ascend the throne. More than that, he must, for reasons of State, marry Princess Margaret. Realizing that their life together is over, they bid each other a sentimental farewell. But back in Karlsberg, the new king cannot forget Heidelberg or Kathie. As he sits in his royal suite, visions arise of the place where he had been so happy, and the girl with whom he had been so in love. Unable to contain himself any longer, he leaves Karlsberg to revisit Heidelberg. When the lovers meet again they are deeply moved, but they also know that a permanent union is an impossibility. They say farewell for a last time, with a pledge to keep at least their memories of each other alive as long as they live. The original New York run of The Student Prince (608 performances) represented the longest of any Sigmund Romberg operetta. The operetta is now a classic of the American theatre, repeatedly revived.
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Beer Song
My First Pint

My first pint of beer was Kimberely Mild. Mild is a dark beer that was 'milder' in taste than bitter and usually less alcoholic.
The main reason I drank this was because it was 1 penny cheaper than a pint of bitter. When kept well it was silky smooth and 'guiness-esque' in appearance. Sometimes it wasn't so good and the rumour was that the 'drips' from the overspills were poured back into the mild barrel to save money!
These beers were brewed by Nottinghamshire brewer Hardy Hanson.Their standard beer mats looked like this...

image credit Selwyn
All The Beer You Could Wish For

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Beer Rivals in Nottingham

Two other breweries competed for busines in Nottingham these were Home Ales whose Robin Hood insignia adorned their beer mats and Shipstones Brewery
Shipstones were famous for using Shire Horses to deliver their beer.

image credit This Is Nottingham
In the 1970s Shipstones had an old fashioned image. If your beer 'tasted like Shippos' it wasn't really a compliment!.

image credit John's Beer Bits
Home Ales Brewery Nottingham England

When I was a kid one of the first things I noticed from my bedroom was a building with a flashing neon sign away in the distance in the suburb of Nottingham called Arnold. The sign read 'Home of the best Ales'. It is now a local gorvernment office. The building was the home ales brewery and I was looking at it from the horizon in the picture
Home Ales
Home Ales Brewery
Drinking Beer
Where did beer come from? How is beer made?
When drinking water was unsafe hundreds of years ago the only safe way to drink water was by having a beer. The alcohol killed the majority of germs and nasties in poor quality water.
English beer has a long history, and has quite distinct traditions from most other beer brewing countries (see Beer and nationality).
England is one of the few countries (along with Ireland, Scotland, and Wales) where ales, beers brewed by warm fermentation rather than lagers, have remained dominant among domestic beers. In addition, cask conditioned beer, rather than bottled beer, is still normal, with the beer finishing its maturing in casks in the cellar of the pub rather than at the brewery.
Drinking Ale
Ale is not strictly beer
Ale is a type of beer brewed from malted barley using a top-fermenting brewers' yeast. This yeast ferments the beer quickly, giving it a sweet, full bodied and fruity taste. Most ales contain hops, which impart a bitter herbal flavour that helps to balance the sweetness of the malt and preserve the beer. The other major style of beer ? lager ? is bottom-fermented.
Ales are common in the United Kingdom, Ireland, Belgium, Germany, the eastern provinces of Canada, South Australia and among craft beer consumers in the United States. The German word for "top-fermenting" is "obergärig"; the French equivalent is "Haute fermentation".
Ales typically take 3 to 4 weeks to make, although some varieties can take as long as 4 months.
Lagers take significantly longer to brew than ales and tend to be less sweet.
The Foggy Dew
English drinking songs - A L Lloyd - The foggy dew
Track 2 (Including Lyrics) -Description - This true-life story is known in many forms. Sometimes the girl is frightened by a ghost: the bugaboo. Sometimes she seems disturbed by the weather: the foggy dew. Some say the foggy dew is a virginity symbol; others say the words are there by accident or corruption, and all the girl was pretending to be frightened of was ghosts. Whatever the case, she creeps to the roving bachelor for comfort, and gets what she came for. The Irish have it as a sentimental piece of blarney, the Scots as a brief bawdy guffaw; students have coarsened the song, and Benjamin Britten has refined it. The East Anglian country-folk have it straightest, and sing it without a laugh or a tear or a nudge in the ribs, just as it happened. The Foggy Dew is known all over Britain, yet rarely seen in its full form in print, which is odd, for the song is eminently decent in its best traditional forms. It's not a drinking song, but it's often sung in drinking plaves. -Lyrics: When I was a bachelor young and bold, I followed the roving trade. And all the harm that ever I done, I courted a handsome maid. I wooed her all the summertime, And a part of the winter too. And the only harm that ever I done Was to keep off the foggy dew. It was all on one night about twelve o'clock, When I lay fast asleep. There came this maid to my bedside And bitterly she did weep. She wept, she moaned, she tore her hair, And she cried, What shall I do? So all that night I held her tight Just to keep off the foggy dew. Well all the first part of that night How we did sport and play,. And all the latter part of that night Snug in my arms she lay. And when the broad daylight appeared She cried, I am undone! Oh, hold your tongue, you silly young girl, For the foggy dew have gone. I never told nobody her name And damned be if I do, But many's the time I think of that night When I kept off the foggy dew.
Runtime: 205
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Beer on Amazon
Books about drinking beer
John Barleycorn
"John Barleycorn" is an English folksong. The character of John Barleycorn in the song is a personification of the important cereal crop barley, and of the alcoholic beverages made from it, beer and whisky. In the song, John Barleycorn is represented as suffering attacks, death, and indignities that correspond to the various stages of barley cultivation, such as reaping and malting.
Beer Links
Being interested in drinking beer means you will find the beer links really useful.
- Beers of the World
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- Everything you could ever want to know about beer, brewpubs, microbreweries, homebrewing, and the beer industry. We have over 150,000 pages about beer, searchable brewery and pub databases, beer festival and homebrew event calendars, and news about beer.
- Hook Norton Brewery Company Limited
- Hook Norton brewery was started over 150 years ago by farmer and maltster John Harris. The brewery is now a very well known and respected "independent brewery " and is still run today five generations on by the Clarke family. The brewery produces a wide range of of award winning real ales
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- Wye Valley Brewery
- Brewery producing a range of real ales, including Dorothy Goodbody's traditional bitter. Three tied houses.
- Black Sheep Brewery
- The Black Sheep Brewery is based in Masham, North Yorkshire, where you can take a brewery tour, have a meal in the Bistro and purchase souvenirs from the shop. You can also buy online.
- St Peter's Brewery
- Finest quality traditional & special ales
- Real Ale, Online Beer Shop and Online Pub Directory
- Buy Real Ale Online from our Online Beer Shop. Hop Back Brewery PLC is a Real Ale Brewer Based in Salisbury Wiltshire, and brew award wining Real Ales such as Summer Lightning, GFB and Crop Circle.
- Northumberland Brewery
- You can now order Bottles of some of our fine bottled ales online from Northumbrian Gifts at www.northumbriandgifts.co.
- CAMRA
- CAMPAIGN FOR REAL ALE
- Badger First Gold
- A classic country ale from Dorset using a single hop for purity and character.
Imagine acres of low growing hedgerows more reminiscent of a vineyard, where the First Gold hop develops its traditional English character and flavour. - Shepherd Neame, Faversham, Kent
- Shepherd Neame's only official website contains details of its products, a tour of its brewery, products for you to buy, and some fun features.
- Beers of Europe Ltd - British beer
- Beers to buy
- Opinionated Beer Page - Reviews from England
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- Modern Drunkard Magazine Online
- Standing Up For Your Right to Get Falling Down Drunk Since 1996
- Must Love Beer
- Across the World there are at least fifty major styles of beer
Brewing
A bit of history about the way in which beer drinkers get the beer the enjoy to drink
Brewing is the production of alcoholic beverages and alcohol fuel through fermentation. The term is used for the production of beer, although the word "brewing" is also used to describe the fermentation process used to create wine and mead. It can also refer to the process of producing sake and soy sauce. "Brewing" is also sometimes used to refer to any chemical mixing process.
Brewing specifically refers to the process of steeping, such as with tea and water, and extraction, usually through heat. Wine and cider technically aren't brewed, rather vinted, as the entire fruit is pressed, and then the liquid extracted. Mead isn't technically brewed, as heating often isn't used in the mixing process, and the honey is used entirely, as opposed to being heated with water, and then discarded, as are hops and barley in beer, and or tea leaves for tea, and coffee beans for coffee. Spices could technically be brewed into a mead though.
Brewing has a very long history, and archeological evidence suggests that this technique was used in ancient Egypt. Descriptions of various beer recipes can be found in Sumerian writings, some of the oldest known writing of any sort.
The brewing industry is part of most western economies.
Brewers Blog
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- The professionals speak
The Curious Example of Carlisle's State Owned Brewery
The only place in the UK where barstaff were civil servants
Carlisle State Owned Brewery
Cumbrian Breweries
Campaign For Real Ale
the guardians of standards and variety
The Campaign for Real Ale (CAMRA) is an independent, voluntary, consumer organisation based in St Albans, England, whose main aims are promoting real ale and the traditional British pub. It is now the largest single-issue consumer group in the UK,
and is a founding member of the European Beer Consumers' Union (EBCU).
CAMRA Newsfeeds
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Is it a beer? is it a wine? No...its Barleywine
Barley Wine - Wikipedia
I'm Only Here For The Beer
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keg pump tap
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draft beer tower
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Wells Bombardier Bitter - Wells & Young's Brewing Company Ltd - www.wellsandyoungs.co.uk
Charles Wells Bombadier bitter. Very English.0 points
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Pedigree0 points
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BISHOPS FINGER KENTISH STRONG ALE : Shepherd Neame
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Telly Ads - Beer Commercials
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Beer News Blog Posts
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- ... from the UK The Genesee Brewery also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies.
- Brewing Up for a Fight
- ... beer called Tokyo contains 18.2 percent alcohol?four times the average?but that's not why The Portman Group has blocked sales of the brew in the UK. ...
Beer mats
Many people collect beer mats which is similar in idea to collecting stamps
A beermat is a coaster used to rest glasses of beer (or other beverages) upon. Public houses usually will have them spread out across the tables. They are used not just to protect the surface of the table, but, as they are usually made out of paper, they can also be used to absorb spillages or serve as an ad-hoc notepad. Their main use, however, is as part of an alcohol advertising campaign.
Beermats are not to be confused with bar mats, rectangular pieces of rubber or toweling material used to protect the counter top and/or soak up spilt drinks in a bar or pub.
The Katz Group - Leading Beer Mat Manufacturer
A great company under threat

On the 27th May 2009 the BBC published an article about the threat to The Katz Group
In the article they explain the effects of the recession on this business that can make 12 million beer mats per annum.
The Katz Group describes itself as being in the 'point of purchase' brand merchandising business. Which means that it is vulnerable to marketing spend cut backs and the rationalisation of the beer industry into fewer and fewer brands.
In their own words they say "When deployed as a support medium the coaster can develop the reach and impact of mainstream media - broadcast, outdoor and press campaigns. This ambient medium offers brand owners and agencies a low unit cost, tactical opportunity to extend and strengthen the consumer relationship." which is perhaps a bit too much undiluted marketing jargon.
For the beer drinker they are a badge of familiarity. A sign of tradition and uniqueness in an increasingly homogenised world.
Beer Mat Twitter Storm
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Are Beer Mats an Art Form?
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Beer Mat Collecting Link List
Tegestologists Welcome!
- British Beer Mat Collectors Society
- The home of British beer mat collecting
- Calvert Beer Mats
- A member of the British Beer Mat Collectors
- CNN.com - Beer mat knows when it is refill time - Sep 30, 2005
- Two German students have created a device that will stop beer lovers having to get out of their seats for a refill.
- Beermat collectors and enthusiasts
- Beermat collectors contact pages
- Beers of the World Links : Collecting Coasters
- Beers of the World is written by the leading beer writers of our time, and will cover all the beers of the world. Beer Mat collecting section
- Pub World - Beer Coasters, Beer Mats English, Irish, European
- Choose from these special collections of beermats, coasters ideal for the home pub bar décor accessories or simply as gifts, souvenirs and breweriana
Beer Mat Stuff on Amazon
Beer Mat Blog Posts
- The Collected Beer Mats of the Beertender - St. Louis Restaurants ...
- The collecting hobby is particularly popular in -- surprise -- Germany, where there has been a national beermat-collectors association since 1958. Most of my mats are from the U.S. and were made from the 1960s on. ...
- Going to the dogs » The Hoardiculturist #5
- Saucy beer mat. Today my collection resides in several of those large blue recyclable Ikea bags. Do I still collect them? Not really, although whenever I'm in a pub I can't resist stuffing a beer mat into my pocket for old time's sake. ...
- Mrs Pouncer's Counsel: TOMORROW SCARLET AND I WILL GO TO LONDON
- Is it a collection of old ration books and Tutfy Club membership cards? It is all lumber, man. Refine and simply - that's my motto! Burn or destroy anything not directly relevant to the day. Carpe diem, Boyo, and no sitting in the corner ... Make sure that they're real British Butterflies and not one that he's made up on the back of a beer mat! 23 March 2009 17:30 · Mrs Pouncer said... Scarlet, I have had a rather snooty note from Boyo, pointing out that his album is in ...
- Essential Supplies In Coin Collecting | Soap
- Therefore, it's important to know what to look for before you select a professional for your coin collecting needs. Cleaning materials. A mild soap and a soft high-integrity fiber cloth can be used in cleaning coins. Mats. When examining or cleaning coins, you must remember to put a ... Lavage in Beer. Ah, beer. Who has not heard of this drink soda or watch the Superbowl specifically to be entertained by commercials for the beer industry. While usin[...] Read the rest » ...
Beer Mat Stuff on eBay
Beer mats otherwise known as drip mats that are for sale on e-bay
Fetching new data from eBay now... please stand byBeer Controversy
- Realities of boozing are tough to swallow
- The New Scientist reports that "momentum is building for big hikes in the cost of alcohol...the goal is to stamp out what England's Chief Medical Officer Liam Donaldson last week dubbed "passive drinking" - the damage done to innocent bystanders and society in general when people drink too much.
Let me guess. You're only here for the beer!
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Reply
- HomeBrewer421 HomeBrewer421 Dec 15, 2009 @ 10:34 pm
- Great job on this lense. Enjoyed it a lot.
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- TrueToLifeTracey TrueToLifeTracey Nov 1, 2009 @ 10:44 am
- LOVED your lens! I learned a lot..... very entertaining and fun. Five Stars!!
Tracey www.squidoo.com/QuickHomeBrew
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- reasonablerobinson reasonablerobinson Nov 19, 2008 @ 5:18 am
- If you'd like your favourite beer or ale adding to this lens just let me know the url
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