The Ethical Process of Info Product Creation

This info product that you're putting out in the marketplace will be attached to your name and reputation. So there are several things you want to remember right from the beginning - before it's too late to keep ethics in mind.

First, plagiarism is off limits. And you'd better learn what plagiarism even means, because if you're just "rewriting" someone else's content, guess what? YOU are plagiarizing!

Second - remember that people are TRUSTING you here. SO don't give shady advice that might physically, financially, or emotionally harm them in some way, shape or form.

Third - make sure that you don't just blindly put out rehashed information. You want to conduct research and develop a slant all your own. You don't want to be just another seller in the marketplace - you want to be remarkable and memorable!

And last - don't stop in at a Barnes and Noble to pick up a Dummies Guide as your only resource for research. Do some digging! Look into the newest information online, invest in some rare or unusual resources that you discover when researching the niche heavily.

Product launches can be the seediest petri dishes you've ever seen. You get wrapped up in a product launch with the wrong people and your reputation is over before it ever got started.

It's enticing when big names are coming to you asking you, a little guy no less, if you'll promote for HIM in exchange for him promoting for YOU.

You'll feel honored, shocked, thrilled, and humbled!

Don't.

These guys have to continually seek out fresh (untarnished) reputations to promote their products to your unsuspecting list because they've already soiled their own name so bad.

And they know you'll practically wet yourself to jump in bed with them and see YOUR name go out in one of THEIR emails.

Instead of joining in on incestuous joint venture partnerships, be picky and exclusive about who YOU promote and who you allow to promote for you, too!

Customer support has become a part of the endangered species list. It's virtually non existent these days. Everyone has some sort of excuse as to why you aren't helped, either.

It's often because they get "soooo many emails each day." Or maybe they used the old, "we didn't get your email" excuse. A favorite of mine has been when a marketer tells me his assistant was supposed to handle something - and I later find out that he made up his assistant - she's literally a figment of his imagination! (This happened TWICE to me.)

How about you try something different than these mediocre, shady marketers?

There are several options, including answering your own support emails! I get a lot too - but I stay on top of emails so they never build up too bad. Or how about setting up a help desk ticket system where you REALLY DO respond to tickets as you get to them?

Worst case scenario - if you're getting SO many sales of your info product that email have become overwhelming, then REINVEST some of those funds for a customer service representative!

Oh and last thought: Create a stellar product and you won't HAVE as many support tickets to handle. How 'bout that?

It's not okay to rush a product through the development stage or engage in shady joint venture tactics just because you're broke and desperate for money.

There are real, hard working people out there you could be taking advantage of - and if you have half a conscience, then you keep them and their families in mind.

I'm pretty sure your goal as an info product developer is to have a long, successful career online. Well you don't get that by tarnishing and risking your reputation for a few quick bucks.

Longevity in the world of online marketing is achieved through hard work and ethical engagement.