3 Tips - Smart Affiliate Approaches - Ethical Practices
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How Do You Select Your Affiliate Partners?
Your business depends on how you choose your affiliate partners!
If you are passionate about your Good Name this lens is a must read!
Case Study - Amazon.com
You might think to yourself, if Amazon.com is such an exceptional partner, then why not just go in head over heels? Well, the focus of this lens is to guide you not only to exceptional affiliate partners, but, also to provide guides to 'how to' create a promotion that is Pertinent to your audience, and in YOUR best interests.
So, to begin:
Let me point out a Squidoo.com Lens building tips (if you are a lensmaster-you know this one).
Any ads on your lens will work out for you the best when they are related to the topic of the lens.
Here is an example...
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Personal Recommendation
Seth Godin (Founder of Squidoo.com) calls it "Permission Marketing."
Honestly, I am surprised to discover how many people promote products (and have affiliate partners) that they do not know anything about and therefore are unable to provide any personal recommendation.
That is the number one thing to strive for in your affiliate marketing business.
KNOW your partner and KNOW the product or service you are promoting.
RECAP - TIP # ONE
KNOW your partner and KNOW the product or service you are promoting, use products or services that relate to your topic, and include your personal experience about the product or service you are recommending.
When You Know Who You Are Promoting...
The next step is to hand pick what they are offering.
The Barefoot Executive is a great example of this.
I first met Carrie online and discovered her work. Watched her vids, devoured her audios, and signed up for her newsletters. And Then... I asked her how I could help her.
I started the lens about her. Had it published (or nearly published)... Then I discovered that she had an affiliate program.
When you discover the product or service first, you are going to make a much better return on your affiliate efforts, simply because you are already a raving fan of the product or service.
What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
Amazon Price: $2.66 (as of 06/01/2012)
"Exceptional book about how to build exceptional and long lasting customer service policies and to ensure that your customers will be telling all of their friends, associates, and family about you. This is a exceptional, rational, and ethical approach to building a business." ~ GypsyOwl
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Squidoo and Affiliate Marketing
Effective ways to maximize affiliate revenue.
Have you seen the pages that link to dozens of affiliates and are primarily banners and text links?
I am quilty of this myself. Pages online that are banners...links...just advertising actually, they are somewhat effective (if you link to them FROM value added content and label the link "VISIT our AFFILIATE Partners" or "Partner Site Map"), however if you want to really excel at your efforts and have higher returns on your affiliate associations, then you need to use other ways to get your traffic to your affiliate partner.
Squidoo is an exceptional way to do this IF you are going to follow my suggestions here. Here is what I learned by using Squidoo.com and how I have incorporated my affiliate accounts into a lens.
Create a specific topic and blend your affiliate's products into the presentation.
Think about your audience. For example: Your topic is about how to make your favorite dinner. You have included holidays that this recipe 'fits' into, you have included the recipe, the shopping list, and the table setting. Lets imagine that this is for a Dinner Party... Your affiliate mix could include:
Invitations
Decorations or Interior Design Ideas
Table settings, design, and accessories
Cooking supplies (small appliances for example)
A Movie (if your topic includes activities for the dinner party)
Candles (to set the mood)
Coffee Table Book (a conversation piece)
Photo supplies (want to take pictures at the party, store them, retrieve them, and share them)
TIP: Avoid a 'shopping list' unless your topic is a Shopping List. (this mistake I have made and the results were obvious... no recommendations/no traffic/ no affiliate commissions.
POLL: Value Added Content vs Advertising (Balanced Blend)
What is the best Balance for your advertising and content page? My Professor says "Do Not Answer Your Own Questions" so...
Here is your opportunity to answer this question and then compare to other answers.
The purpose of this survey is to narrow the definition of 'Balanced Blend' for Content vs Advertising.
Plz Join In!
RECAP - TIP #2
Choose affiliates based on your favorite products or services, only use Banner Pages as a Partner Site Map, and balance your page with a blend of Value Added content and pertinent product placement.
Shawn Collins - Award Winning Affiliate Marketing Advocate & Blogpreneur
Shawn Collins has been an affiliate marketer since 1997.
Shawn is a co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, which regularly sells out and features the biggest names in performance marketing.
He is also the Co-Editor-in-Chief of FeedFront Magazine.
His book, 'Successful Affiliate Marketing for Merchants' is the best selling book in the space, and it is considered to be required reading by affiliate managers.
He publishes the annual AffStat Report, a research, analysis, and benchmarking report for the affiliate marketing industry. The data in the AffStat series is widely quoted by trade publications, including Internet Retailer and Jupitermedia properties.
Shawn writes a daily blog on affiliate marketing news and opinion at his Affiliate Tip site, and posts regularly to his Affiliate Tip TV channel on YouTube.
Affiliate Marketing Tips - Shawn Collins
Affiliate Summit - Tips for The First Timers
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Successful Affiliate Marketing for Merchants
Amazon Price: (as of 06/01/2012)
In addition to the vast amount of information and tips found on Shawn's blog, he has also put together this book. Now you can have tips from a guru at your fingertips!
Other great affiliate tips publications...
RECAP - TIP #3
Networking with others who are in Affiliate Marketing, gather information, study concepts, buy SETH's Books, and use what you learn in a way that 'fits' YOUR business, YOUR Good Name, and your ethical framework.
As Always... "Take what you need and leave the rest"~B.Wilson
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What Tips would you like to share with readers?
Or... What Tips would you like readers to share with you?
This is the place to say hello, share your insights, ask for help, or anything on the topic of Affiliate Marketing.
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JaguarJulie Aug 9, 2009 @ 5:34 pm | delete
- I really like Amazon -- they are at the top of my list of recommendations!
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