What is ETR?
More and more organizations are making a greener approach to technology a priority - but are not sure where to start! The ETR model provides a holistic view of your organizations technology approach from a green perspective, comparisons against others in specific geographies or business focus, as well as actionable recommendations that will help you prioritize and implement a greener technology strategy
The Data-Green Blog
Data-Green's blog on the convergence of Technology and the Environment.
Our blog on environmental and technology convergence. While I am the primary poster, others will jump on and post from time to time as well. Although not updated as often as I might like, I try to keep up with it, highlighting articles of interest and other facets of the Eco-technology mix. I also discuss ETR, the ETR model, and how some of it applies to your company.
Fetching RSS feed... please stand byRick's Twitterings
In an attempt to become even MORE hip, may I present my latest Twitters

- aka Twitter
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- @morrildl Whoops - that's a yes. But you may also be an internet dinosaur!
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- RT @morrildl: Does anyone else say "AFK" anymore? Or am I an Internet dinosaur?
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- @Pogue Siple Question, complex answer: Droid, or Pre?
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- @Talkmaster you may not believe this, but I just drove past "President Barack Obama Place" while leaving a client's office here in Orlando.
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- Tried watching The Prisoner. Awesome cast. Interesting cinematography. Boring storyline. Wanted to like it but just can't!
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- I love air travel. Either we're delayed, or we land early and have to wait for our gate to clear. Ah well, more sitting on the runway!
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- @asiageof Great to hear - keep up the good work! Saw you guys three times withYes here in the states and you were amazing as usual!
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- Flight delayed. First fifteen minutes, now another hour. After boarding. Ah well, nice day to sit on a runway, I guess.
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- @mark_r_thomas Depending on what you have, its probably a good move. Switched from iphone and very pleased with the droid so far!
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- @VZWOffers just for myself - loving me new Droid!
Call to Action
Big Oil Owes Big Money to Big Green Efforts
Full Disclosure: such a pool would possibly benefit Data-Green. On the other hand, it seems unlikely that Big Oil would allow us to do so following the noise we plan to make on this subject.
What this really means is other folks who have great ideas for making the environment a top priority would have the ability to bring those ideas mainstream. Big Oil would cut their profits from $20 Billion to $15 Billion, and everyone would win.
More to come!





