Etsy and Google Base (Shop Feeds)
As announced in Etsy News Tech Updates, Shop feeds now come pre-formatted for easy upload to Google Base! Uploading items to Google Base is a great way for sellers to help Google - specifically Google Product Search - find their items. Shoppers will then find sellers' items via the 'Shopping' link on the upper left of any Google search page.
Etsy's instructions in the article is for a SCHEDULED upload. My instructions below are for a manual upload and are completely different. Do not confuse the two.
I set up a new Googlebase account to use with my new second Etsy Shop when these print screens and instructions were done. If you are already set up, they may be slightly different or in a different order, but should be close enough for you to follow.
Etsy's instructions in the article is for a SCHEDULED upload. My instructions below are for a manual upload and are completely different. Do not confuse the two.
I set up a new Googlebase account to use with my new second Etsy Shop when these print screens and instructions were done. If you are already set up, they may be slightly different or in a different order, but should be close enough for you to follow.
If you have not yet registered your Google account and set up your Google Base settings, return to my Etsy and Google Base lens first.
What is a Shop Feed?
A shop feed, also known as RSS feed, XML feed, syndicated content, or web feed, is frequently updated content published by a website.It is usually used for news and blog websites, but can also be used for distributing other types of content, such as promoting our listings on Google Product Search (what we are going to do here) or using a RSS module on a Squidoo lens!
For more information on RSS feeds, refer to Wikipedia.
Preparing Data File from Etsy Listings
Click on the "Subscribe to shop feed" link from your main Shop Home page on Etsy. It's on the very bottom right navigation bar, under page tools.
Save Shop Feeds
On the next page, you will see your feeds.
Click on "File" and "Save As".
Select the folder to save this file on your computer, I set up a GoogleBase-Etsy folder for mine.
But first, notice that "Etsy Shop for badassbeltbuckles" was automatically entered in the file name, I removed the "Etsy Shop for" and left "badassbeltbuckles" (see print screen below), as this is what I want for my file name and it is not good practice to have spaces in file names!
Now, click on "Save".
Click on "File" and "Save As".
Select the folder to save this file on your computer, I set up a GoogleBase-Etsy folder for mine.
But first, notice that "Etsy Shop for badassbeltbuckles" was automatically entered in the file name, I removed the "Etsy Shop for" and left "badassbeltbuckles" (see print screen below), as this is what I want for my file name and it is not good practice to have spaces in file names!
Now, click on "Save".
Register your Data Feed
Go to Google Base, from the main page, click on "Data feed" link over the the right side of your screen.
Be sure you are on the Data feeds page, if not, click on the "Data feeds" link.
Click on the "New Data Feed" button.
1. Select target country. If it is not already there (from your information entered in Settings), select it from the drop down menu.
2. Select "Products" and "googlebase" from the drop down menu for item type.
3. Enter your data feed file name. This is the file that you saved from the Etsy shop feeds.
Click on "Register data feed".
Be sure you are on the Data feeds page, if not, click on the "Data feeds" link.
Click on the "New Data Feed" button.
1. Select target country. If it is not already there (from your information entered in Settings), select it from the drop down menu.
2. Select "Products" and "googlebase" from the drop down menu for item type.
3. Enter your data feed file name. This is the file that you saved from the Etsy shop feeds.
Click on "Register data feed".
Upload your Data Feed
On the data feeds page, you will now see the filename that you just registered.
Click on Manual "upload file" link.
Click on "Browse" and locate your data feed file on your computer (for me, the file I am looking for is badassbeltbuckles.xml)
Then click on "Upload and process this file".
Click on Manual "upload file" link.
Click on "Browse" and locate your data feed file on your computer (for me, the file I am looking for is badassbeltbuckles.xml)
Then click on "Upload and process this file".
You're Finished
The upload may take several minutes to several hours. Time depends on the size of your file and the speed of your Internet connection.
Once your file has been uploaded, you'll see notification on your screen if the upload was a success.
The status of any feed can be found on your Data feeds tab. It can take up to 24 hours for your file details to be updated in your account.
When they do, if you click on "My items", you will see your active items (as below)
Your Etsy items will start showing up in Google's search results soon!
Once your file has been uploaded, you'll see notification on your screen if the upload was a success.
The status of any feed can be found on your Data feeds tab. It can take up to 24 hours for your file details to be updated in your account.
When they do, if you click on "My items", you will see your active items (as below)
Your Etsy items will start showing up in Google's search results soon!
Upload Monthly
Listings expire on Google Base every 30 days!
And if you list a lot of new items, go through this process again (before the 30 days)
Hints and Tips
When it is time to go through this process again, you have to do repeat all steps:
- Prepare new data feed from Let's Ets
Note: I use a different file name each time, badassbeltbuckles2.xml, badassbeltuckles3.xml, and so on. - Register new data feed
- Upload new data feed
Main Google Base Lens
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Etsy and Google Base
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Help drive traffic and sales to your Etsy Shop for free! Get your Etsy Shop items to the top of Google search results. Google Base is a service that lets you "tell" Google about what you have for sale. After your items have been uploaded to Google Ba...
Let's Ets Data Feed Tutorial
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Etsy and Google Base (Let's Ets)
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Let's Ets is a tool for Etsy Sellers, their Google Base formatter takes item details from your Etsy store and converts them into a format that Google understands. I already had a Googlebase account set up when these print screens and instructions we...
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- Unashop Unashop Nov 26, 2009 @ 7:24 pm
- "Procuct" type does not apper in my drop menu, what shall i do??? HELP
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- Deb Owl Necklaces Deb Owl Necklaces Sep 15, 2009 @ 11:01 pm
- Thank you very much. I found your lens to be very helpful and user friendly!
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- spirituality spirituality Jul 11, 2009 @ 2:09 pm
- Great lens - you've been blessed by a squidoo angel :)
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- henzy henzy May 27, 2009 @ 12:38 pm
- great tips. great lens
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- saritas jewelry box saritas jewelry box Mar 22, 2009 @ 7:28 pm
- This is the most helpful tutorial I've read on this topic. Thank you so much!
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