Make Money Promoting Parties

To succeed as a party promoter, you need to really desire the opportunity to make money.

You need to be proactive and think out of the box. Always be on the lookout for opportunities, from organising an event for a seemingly insignificant occasion like the Spring Break to an eye catching Year End Bash. The chance to make the extra buck is just around the corner if you just keep a lookout.

You need to find any and every opportunity to expand your circle of friend. Remember. The more friends you have, the larger your pool of potential customers.

Many promoters do not realize it but it takes 5 times as much to attract a new customer than it does to maintain a present customer.

To enable you to run a hugely successful party at very low cost (which translates to high margins), you need to obtain and maintain a key group of loyal customers who will attend all your parties.

Here are some ways to start your own fan club of loyal customers:

• Make an effort to remember your regulars by their names. It'll make your customers feel special. And everyone loves to feel special.
  

• Treat everyone like a VIP. Be it the coolest guy on the block or the geekiest nerd.
  

• Go the extra mile. There is never any traffic jam on the extra mile so whenever possible, show your customers that you care about them and not just their money. If you see a regular very drunk and attempting to drive, offer to pay for a cab to send him home instead. Small gestures like these will be remembered.
  

• Introduce your VIPs (especially the newer ones) to other VIPs. Everyone's there to have a good time so why not everyone party together! The more at home your customer feels, the more likely he will return
  

• Once in a while, offer to buy your customers drinks, one your tab. To show them that you appreciate their support.
  

• When you realise that there is a queue coming into the club, take a quick peek outside to see if you can spot some of your regulars amongst the queue and bring them up in front. The is possibly the most valuable and yet cheapest CRM strategy.

And no, you don't need a business or marketing degree to be good at this. All it takes is a little creativity. Here are some very good ways of promoting your party:

• Personalised email marketing. You will be surprised at the power of viral marketing. Get a designer to do up an attractive and funky emailer and email it out to everyone on your database. You will be surprised at the rate at which emails are being forwarded.
  
  Whenever possible, try to personalize your email instead of one without salutation or a generic "Dear Sir".
  
  

• Word of mouth is possibly the most widely used form of promotion. Basically, the more friends you have or make, the larger the group of likely customers to your party. And if you are popular, the chances are even better.
  
  However that said, even if you don't have a single friend, you will still be able to throw great parties. Patrons at parties for 2 reasons. To be with their friends and/or to have a good time. If you do not have the former, you must ensure that you can deliver a good time.
  
  

• Setup a website where your customers can check in to find out about upcoming parties. Include that website address in all your collaterals, from emailer to letterheads, email signatures and even your namecards.
  
  

• Getting them to come back - whenever you see a new customer at your party, go up to the customer and introduce yourself. Win that person over to your "fan club". The more loyal customers you have, the better the turnout at your parties, the more successful your party will be and the more money you will make!
  
  

• Leverage on social networking sites. Often overlooked, the power of the social networking sites like facebook, myspace, friendster, etc is incredible. Ensure that you've setup an account in each of the sites.
  
  

• Using IM - leverage on the nicks in your MSN Messenger, GoogleTalk, Yahoo Messenger or Skype to promote your party.
  
  

• Traditional methods of advertising like flyers and advertisements in the local newspapers are still one of the greatest crowd puller.
  

MOST DEFINITELY! It's not uncommon for party promoters to make in excess of $90 or even $100 thousand a year!

Here are two wonderful books which can provide you with te relevant guidance on how you can progress from being a small time school party organiser to a big time money spinning party promote who gets paid big bucks to have a good time!

Making $100,000 a Year.... Throwing GREAT Parties

As a party promoter, you can party 7 nights a week if you want to since its your "job"!

Discover the step-by-step process to throwing successful, money making parties even if you have limited knowledge of the business or no experience at all-- and you can even do it part time ...

The Party Promoter Guide is packed with knowledge you could only learn from years of experience...which includes amazing information that was passed on from promoters to promoters and all the tips and strategies that has been proven to work!

PLUS 3 Bonus Books to help you get started
Bonus Book #1 "Build Your List Workbook"
Bonus Book #2 "Outside the Box, Money Making Parties"
Bonus Book #3 "How to Promote A-List Spots"

Find Out More About Party Promoter Guide

Do you know that a party promoter can easily make $90,000 per annum, well... if you know how.

The secret's out! Nightclub Party Promoter will show you the secrets to making $90,000 per annum throwing successful, money making parties!

Find out how to market yourself right away by learning what club owners and managers are looking for.

Discover tips on ways to increase your customer base with great tried and tested marketing tricks and techniques.

Learn step-by-step how to pack your parties and have people flocking to your parties and events week and week.

Learn How to Make Good Money as a Nightclub Party Promoter