Organizing Events

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The type of event will have an impact on the type of venue, the type of entertainment and activities that it can organize.

To determine what sort of activities to incorporate into your event, you must first understand what sort of your event it falls under. Events will fall into 3 broad categories; namely social events, corporate events or charity events.

The 3 different categories of events will entail different sort of entertainment:

Social events are usually informal in nature and therefore there are more flexibility in terms of the types of entertainment and activities that can be incorporated, although you will need to be more sensitive when families are involved.

For Corporate events however, you will need to ensure that the entertainment is appropriate.

For Charity events, you need to strike a balance between being too extravagant and ensuring that the attendees feel that the event was value for money.

Setting Event Goals
Firstly, you need to be very clear about why you are having this event. Is it a social event, a charity event or a corporate event?

This will help set the tone for your goals. Setting goals are very important. Some organizers ignore this step especially when they are organizing an informal event such as a company dinner or school camp. However, every event, big or small, should have a goal. This is to ensure that there is a measure on how well you have done as an event organiser / planner.

What is so special about your event?
Next, you will also need to determine what is so special of the event. What would drag your attendees out of bed at 7am to attend your event?

You can have one key benefit followed by a series of smaller benefits For example, if you are launching a new mobile phone, your main/primary benefit could be for the attendees to discover the latest technology in mobile phone technology available only on your mobile phone. The secondary benefit could be to network and hobnob with key industry players, to get a special discount off the new range of mobile phones, etc.

Understanding the selling point of your event will come in useful when deciding how to market your event.

The events business is a very dynamic and fluid business. According to Murphy's Law "Anything that will do wrong, will do wrong." In the events business, no matter how well you plan, not everything will go exactly as planned. Therefore, to succeed in the events business, you need to possess the following traits.

Good organisational skills - There are lots of organisation to be done. You will need to visualise and plan the event from the start to the finish.

Keen eye for detail - You need to be really meticulous. You will be required to think and keep track of an amazing number of details.

Decision making ability - An event is "live". Many a times, not matter how many contingency plans you have put in place, something unexpected will happen. As an event planner, you will need to make spilt second decisions because every second counts.

Effective communication skills - You will be required to liaise and interact with people from all walks of life and with different comprehension levels. You need to be able to convey plans and ideas effectively to clients, vendors and staff.

People oriented - The events business is a people oriented business. You need to like to interact with people.

Creativity - Creativity need not be in the form of ideas, it can also evolve in circumstances when you are trying to solve a problem or tackle an issue.

Flexibility - Most of the time, things do not go as planned. You will therefore need to be ready when something do not go as planned and be able to handle the issues at hand in a calm and collected manner.

How to Select the Right Venue

What is an Event Planner

How to Conduct a Site Inspection

How to Develop an Event Concept

How to Produce an Event Invite

About Proposals and Agreements

Planning your Event Entertainment

Managing An Events Business

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