There's nothing that will turn off a potential customer, employer, or partner faster than poor writing. Unfortunately, there's a lot of it out there, and a lot of misinformation, especially when it comes to grammar. This lens contains answers to those pesky grammar points you know you should know, but you're never sure of. And it points to some reliable sites to help you hone your editing and writing skills.
The problem with commas
When one of the clauses is a dependent clause, you don't put in the comma. "I went to the store and then took a nap." Because we are so used to seeing "and" and "but" preceded by a comma, people tend to always put them in, but that's incorrect.
Of course, commas are also correctly used in series (I bought bread, milk, and eggs) and to set off parenthetical phrases (The best way to see a country, unless you are pressed for time, is to travel on foot.)
When using commas in a series, it has become common to leave off the last comma. This is fine for simple series like the one above, but be sure to include it in a more complicated series to make things easier for your reader.
That pesky hyphen
Compound modifiers should be hyphenated. For example, a pie-eating contest. Pie eating describes the type of contest.
Where people go wrong with hyphens most often is hypenating words that are often used as modifiers even when they are not modifying anything. For example, we often see state-of-the-art hyphenated, as in: "She had a state-of-the-art stereo system." But if you were to say: "Her stereo system was state of the art," hyphens are unnecessary (and incorrect).
Don't be afraid to use more than one hyphen if it's called for. We don't write "a hot dog-eating contest." We write "a hot-dog-eating contest." Similarly, it's "The 20-year-old man was too young to buy alcohol."
The exception to the rule is when the modifier includes an adverb. As in, "Steve has a highly developed sense of of style." No hyphen needed.
Capitalization: back to kindergarten
Many companies today are in the habit of capitalizing words that are important to them. This is acceptable, to a certain degree, in marketing materials. But if you want to look intelligent to your prospects, keep it to a minimum. No need to say, "The XB2000 is the best Widget of any Widget in the Widget marketplace."
It's also important to remember that just because you capitalize something internally does not mean it's a proper noun in the "real" world. Magazines and newspapers are not going to capitalize it, nor are they going to uppercase your company name just because you always do (that's your LOGO, not your company name).
Parallel construction
Incorrect: Three requirements for good health are good nutrition, getting enough sleep, and to exercise regularly.
Correct: Three requirements for good health are good nutrition, adequate sleep, and regular exercise.
Grammar resources
There are a few good ones, and I've included them here. I'll continue to add to this list as I find sites worth a visit.
- The Slot
- Bill Walsh is a copyeditor for the Washington Post. His Web site contains lively writing and great tips for anyone interested in word usage. Walsh is entertaining and outspoken--not to mention a wealth of information.
- The Grammar Slammer
- English Plus makes grammar software, and this site gives you a way to check it out. It's pretty extensive and can probably answer quite a few of your grammar questions as they arise.
- The Elements of Style
- A terrific resource, this is an online version of William Strunk Jr's The Elements of Style. This classic is still extremely relevant today. Be sure to check out the section on "avoiding needless words."
Advice on newletters and Web sites
A good place to start is with the AP Stylebook Take a look through it, see what makes sense and where you want to deviate from it. As you come across words that are in that gray area, make a decision and record it the style book. You can refer to it the next time you come across the word, and you can give a copy of the book to anyone who's going to copy proof your work or others.
When someone inevitably comes into your office steaming mad that you changed his/her copy, calmly either say, "We follow AP style on that," or "That's our company style" (with a nod toward your very-official-looking binder).
Writing Resources on Amazon
The Elements of Style Illustrated
Amazon Price: $16.47 (as of 09/07/2008)
Lapsing Into a Comma : A Curmudgeon's Guide to the Many Things That Can Go Wrong in Print--and How to Avoid Them
Amazon Price: $10.17 (as of 09/07/2008)
The Elephants of Style : A Trunkload of Tips on the Big Issues and Gray Areas of Contemporary American English
Amazon Price: $11.53 (as of 09/07/2008)
The Associated Press Stylebook
Amazon Price: (as of 09/07/2008)
The Associated Press Guide to Punctuation
Amazon Price: $9.95 (as of 09/07/2008)
