Julian and Shannon are interactive marketers and students of social media. We live in South Florida and met while working at Knight Ridder Digital. We write a blog called EXCELER8ion that focuses on the business of interactive marketing, business blogging and wikis, social networks, online recruitment advertising, marketing technology, word-of-mouth marketing (WOM), and social media optimization (SMO). The views expressed are ours alone and not that of any employers, former employers or anyone else. You are welcome to disagree with our posts, we might even disagree with each other! Regardless, feel free to let us know your thoughts.
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We write for a series of blog focused on much more than interactive marketing including, local marketing, golf, kids, and more.
- EXCELER8ion
- Our main blog
- LOCALna8ion
- Where You Are Is Where Its At. LOCALna8ion is our take on the world of local interactive advertising.
- That's Wet!
- Our Golfer's Refuge. All Golf All The Time. Yes - it is an obsession that we can't indulge as often as we'd like with 2 young kids and all these blogs - but at least we can write about it! That's Wet is a blog about our passion for Golf. Your guides are Julian and Shannon, The dynamic golfing couple from West Palm Beach Florida. We're avid Golfers who have been known to utter the refrain 'That's Wet' on more than one occasion. We may be high handicappers on the course but in our minds-eye we're scratch 'playahs' and there's no part of this great game that we're not ready to try, explore, discuss, or write about. Come round out our foursome!
- A Big Wind
- Our mission: Hurricane protection through consumer protection, community involvement, and commerce. As South Florida residents (and one SoFla native) hurricanes are a way of life and the price you pay to live in this beautiful place. Unfortunately along with the big winds come the inevitable scams from those trying to profit from the vulernable. A Big Wind is a community blog and forum with one mission and many goals. A Big Wind is part labor of love, part hobby, part business venture and last but not least, a chance to give a part of us back to our community. We're not Hurricane experts but we are expert researchers who know how to use blogs and other online tools to organize and present useful content. We are building an environment that will enable experts in the Hurricane protection field to connect with people looking for answers.
- Cute Little Bastards
- And you may ask yourself...Where does that highway go? And you may ask yourself...Am I right? ...Am I wrong? And you may tell yourself...My god! ...what have I done? --Talking Heads
Follow along as a Career Man leaves his 'high pressure VP job' to manage four kids and a new business while trying to not lose his sanity. Hah!
Interesting News
- Texting 1-2-3: Companies discover marketing power of text messaging: South Florida Sun-Sentinel
- CHICAGO--Like any normal consumer, Tom Gruss was leery about the idea of a company sending promotional text messages straight to his cell phone. Who needs a bombardment of sales pitches in yet another format?
- Talent Management Blog - Where Are The Ad Dollars Working?
- Sourcing and recruitment advertising costs consume high percentages of HR staffing budgets. With increasing pressure on a decreasing talent supply, getting good results from your sourcing investments looms even larger.
Newly released is an interesting and extensive ERE Media and Classified Intelligence research report ($495) that's based on a survey of 350 recruiters across the United States. The report title tells much of the story: Job Sites Up, Print Going Down: Recruiters Rate Advertising Effectiveness. According to the survey, employee referrals remain a top source of choice; newspapers are quickly losing favor. - Verizon Plans No-Holds-Barred Blog To Engage Consumers - 09/26/2006
- Verizon Plans No-Holds-Barred Blog To Engage Consumers - 09/26/2006
- The Future of the Internet: Not All That Clear
- A survey of internet leaders, activists, and analysts shows that a majority agree with predictions that by 2020:
* A low-cost global network will be thriving and creating new opportunities in a ?flattening? world.
* Humans will remain in charge of technology, even as more activity is automated and ?smart agents? proliferate. However, a significant 42% of survey respondents were pessimistic about humans' ability to control the technology in the future. This significant majority agreed that dangers and dependencies will grow beyond our ability to stay in charge of technology. This was one of the major surprises in the survey.
* Virtual reality will be compelling enough to enhance worker productivity and also spawn new addiction problems.
* Tech ?refuseniks? will emerge as a cultural group characterized by their choice to live off the network. Some will do this as a benign way to limit information overload, while others will commit acts of violence and terror against technology-inspired change.
* People will wittingly and unwittingly disclose more about themselves, gaining some benefits in the process even as they lose some privacy.
* English will be a universal language of global communications, but other languages will not be displaced. Indeed, many felt other languages such as Mandarin, would grow in prominence.
At the same time, there was strong dispute about those futuristic scenarios among notable numbers of 742 respondents to survey conducted by the Pew Internet & American Life Project and Elon University. Those who raised challenges believe that governments and corporations will not necessarily embrace policies that will allow the network to spread to under-served populations; that serious social inequalities will persist; and that ?addiction? is an inappropriate notion to attach to people's interest in virtual environments.
The experts and analysts also split evenly on a central question of whether the world will be a better place in 2020 due to the greater transparency of people and institutions afforded by the internet: 46% agreed that the benefits of greater transparency of organizations and individuals would outweigh the privacy costs and 49% disagreed. - JobCoin makes it easy to add a job board to your blog
- As niche job boards seem to be springing up like weeds, JobCoin has made it absurdly easy to set up ...
- The Axelrod Group: The Philosophy Behind Our Systems
- The Philosophy Behind Our Systems
by Emily and Dick Axelrod
Systems succeed or fail, based upon the philosophy behind them. Here are the philosophical principles that we at The Axelrod Group build into every collaborative system we design.
Principle 1 A compelling purpose creates interest.
When enlisting the aid of employees and outside stakeholders, most organizational leaders concentrate on creating a case for change. What is equally important is the case for meaning ? involving the heart.
The organizational task you're trying to accomplish must have depth and purpose, and this depth and purpose must be made clear to everyone.
Principle 2 Public information and decision making create trust
Information is valuable only when shared. Thus, all information needed for discussion must be public. This includes all of the information developed and decisions made during the change process.
There cannot be information that some have and others do not.
Sharing information allows everyone to make informed choices with increased understanding and trust in the whole system.
Principle 3 Involve the whole system to understand the whole system.
Effective systems have deep, accurate, and timely communication among the sub-systems.
When many stakeholders dialogue, they begin to understand each other and the larger system.
As they learn how they fit into the larger whole, new possibilities emerge.
Principle 4 Create a safe enough environment.
Allowing employees to express fear and doubt is key to moving forward. To do so, though, requires bravery.
One organization we worked with called those favoring the change effort apostles, while those expressing opposition were called terrorists. The terrorist label caused participants to withhold concerns, which could have led to more robust solutions.
Principle 5 Involve the whole person.
We have a dominant learning style. Some of us are auditory learners, others are visual learners, and still others are kinesthetic learners.
When we convene people, we design the process to reach everyone through his or her preferred learning style.
When we use only one style, we run the risk of not reaching important contributors.
Principle 6 Have a future orientation.
Ron Lippit's research about groups concluded that when people focus on what they want to create, they become excited and energetic. When they focus on problem solving, they become lethargic.
Robert Fritz identified that when people clearly understand both the present state and the future they want to create, structural tension develops, and they move towards that preferred future.
Principle 7 Egalitarian spirit builds trust and community.
The answers are everywhere and in all of us.
Egalitarian spirit means working together in a way that blurs the privileges associated with roles and titles. It does not mean denying legitimate power or authority, but rather evaluating input on the basis of its worth, not the position of the person offering it.
Principle 8 Co-creation builds ownership and commitment.
Ownership is the taking hold of an issue, solution, strategy or course of action, and making it your own. When you own something, you sustain it and see it through to the end.
When we make a commitment, we promise to perform, produce, and perpetuate a course of action.
What we're reading
Mavericks at Work: Why the Most Original Minds in Business Win
Amazon Price: $17.79 (as of 09/07/2008)
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Amazon Price: $16.47 (as of 09/07/2008)
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
Amazon Price: $16.29 (as of 09/07/2008)
The Long Tail: Why the Future of Business is Selling Less of More
Amazon Price: $16.47 (as of 09/07/2008)
![The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century](http://ecx.images-amazon.com/images/I/410FGAGYGPL._SL75_.jpg)
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Amazon Price: $12.00 (as of 09/07/2008)
You Tube Videos Approved by EXCELER8ion
Windward Shorts: Cubicle War
The Human Element
Career Builder Ads, Monkeys
Noah takes a photo of himself every day for 6 years.
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