Would you try to sell a new product by just running a few ads and sitting back waiting for the phone to ring? How about posting your ad online? Or mailing a brochure to millions of potential buyers?
None of those would be very effective marketing techniques for a new product and they're just as ineffective for job search. Yet that's how your competition is looking for a job. They're designing ineffective advertisements, posting them online and waiting for interviewers to call. Which gives you a HUGE opportunity.
So stop applying for a job and start marketing.
None of those would be very effective marketing techniques for a new product and they're just as ineffective for job search. Yet that's how your competition is looking for a job. They're designing ineffective advertisements, posting them online and waiting for interviewers to call. Which gives you a HUGE opportunity.
So stop applying for a job and start marketing.
Career Hub Blog
I started Career Hub as a way to provide great advice and insights to executive job seekers. The blog is written by a collection of leading careers experts and is growing rapidly.
Fetching RSS feed... please stand byBlue Sky Blog
The Blue Sky blog is my own blog, and focuses on job search, interviewing, resume writing and online branding.
Fetching RSS feed... please stand byRecommended Career Marketing Firms
- Blue Sky Resumes
- Blue Sky Resumes is my company. We specialize in resumes, cover letters and online portfolios for marketing, media and entertainment executives. We're innovative, we're perfectionists and our career marketing strategies get results.
- Blue Sky Portfolios
- Job search has changed. You can no longer mail resumes and then wait for a response. Blue Sky Portfolios goes beyond traditional job search to help executives market themselves online. Innovative, attractive and highly effective, these portfolios showcase executive job seekers in much more depth than a resume.
- Your Best Impression
- Louise Kursmark, a recognized resume and careers expert, was the first person worldwide to earn the prestigious "Master Resume Writer" designation, she is the author of more than 15 books on resumes, cover letters, interviewing, and other career topics. She is a founding board member of the Career Masters Institute; a 6-time "Best Resume" award winner; and a prolific writer and frequent speaker on resume and career topics for both industry audiences and the general public.
- Advantage Resumes
- Known as America's Power Coach for Corporate Leaders, Deb Dib is a pioneer in executive personal branding and one of only a few executive coaches globally to provide holistic, integrated, certified expertise in every aspect of executive careers: personal branding, executive resumes, executive job search, and executive coaching for the C-suite (CEO, CFO, COO, CIO, CTO, CMO, etc.).
- Opportunity Knocks
- Are you ready for your next big gig? Wendy Terwelp partners with entrepreneurial executives and business owners in transition. In addition to personal branding and career marketing tools, her innovative Rock Your Network%uFFFD program helps execs network effectively - without begging.
Executive Job Listings
- Netshare
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Best Career Books
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Top 10 Mistakes on Your Resume
Most people make the same mistakes with their resume and lose out on jobs because of it. Check to see that's not the case for you:
- Starting with an Objective instead of a value statement
- Focusing on responsibilities instead of value-added
- Not focusing on the audience
- Telling not selling
- Using "resume-speak" instead of real personality
- Using passive words instead of active ones
- Saying too much
- Saying too little
- Cluttering up the resume with bad design
- Making it about your needs instead about
about the needs of the employer
by Louise_Fletcher
Louise Fletcher is co-founder and President of Blue Sky Resumes, a company whose mission is to help people take charge of their job search, build conf... (more)
