Experience Economy

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Ranked #21,273 in Business, #261,430 overall

After the service economy comes the experience economy. Customers do
not simply want to purchase a commodity product. They want to purchase
a unique experience...

What is Experience Economy? 

Wikipedia Definition is...

Definition of Experience Economy
Wikipedia definition
Customer Experience Management
Wikipedia definition

Magazine Articles about Experience Economy 

INC. Article 2002
An article about a two day forum in Las Vegas about Experience Economy led by two of the masters of Experience Economy - Joseph Pine II and James H. Gilmore
Is Your Business A Show Business?
An article about The Experience Marketing book by Joseph Pine II and James H. Gilmore

Great Links on Experience Marketing 

and where it can take you...

Here are some good links on experience marketing...
Bernd Schmitt's Blog
Bernd is a professor at Columbia Business School and also is a consultant on Experience Marketing. I first heard about Experience Marketing when he was a guest lecturer in my Strategic Marketing Planning Course...
Lovemarks - The Future Beyond Brands
By creating a great customer experience, some brands have become lovemarks - brands we love...

Some interesting newsletters... 

that you can subscibe to in the following links

Some great newsletters to keep upto speed on new developments...
The Good Experience Newsletter
Creative Good is the oldest Customer Experience firm. I have been reading the newsletter by Mark Hurst for the last 5 years. I would recommend it if you are interested in the subject...
Trendwatching newsletter
Trendwatching provides information about emerging customer trends and related business ideas. Examples from diverse places broadens the mind...
You can subscribe to the newsletter from the above link.

Experience Economy Evangelist 

By Jeff Kallay

Jeff Kallay inspires others to join the experience economy...

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Total Experience 

By Bob Jacobson and Paulo Thornton

"explore the application of technology and technique to create experiences that get people to think and act"

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New Amazon 

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

Amazon Price: $30.36 (as of 01/08/2010) Buy Now
List Price: $39.95

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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

Amazon Price: $21.28 (as of 01/08/2010) Buy Now
List Price: $28.00

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The Experience Economy: Work Is Theater & Every Business a Stage

Amazon Price: $21.56 (as of 01/08/2010) Buy Now
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Amazon Price: $19.77 (as of 01/08/2010) Buy Now
List Price: $29.95

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Lovemarks: The Future Beyond Brands

Amazon Price: (as of 01/08/2010) Buy Now
List Price: $27.50

by beta4121

Aycan is a freelance Management Consultant specialized in finance. During January-September 2005, I worked as a Principal in Prime Capital Group, an...

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