Adwords Management: Improving CTR's by 82%!

Both the AdWords ad and the landing page elements should be constantly split-tested, using the standard chi-squared formula for statistical significance. This means you ALWAYS have 2 ads running, one the control, and the second an attempt to beat the control... and you declare a new control as soon as sufficient clicks have been collected (according to the chi-squared formula) to prove one ad superior to the other.

Now this can be time-consuming, of course. And this is why the smartest advertisers often choose to outsource this laborious effort to a Management Company.

The best PPC Management Companies use proprietary tools to analyze your top competitors, to see all the keywords they are using successfully.

A lot of lower-cost traffic can be had easily by building lists of 6,000 or more keywords using strategies like this, and others. This is a critical foundational step to success!

PPC Management Companies have access to the world's best tools for this kind of keyword research, that most individual advertisers simply cannot afford.

An additional important keyword strategy is to employ and test broad, phrase, and exact matching of each keyword.

Due to recent changes at the Search Engines, each type of keyword must have it's own ad and adgroup - this is the only way to ensure the lowest possible click costs.

Of course, with large keyword lists this can become quite laborious, which is again why smart advertisers look to outsource this task to a Professional.

Getting the best return on investment also means adding conversion tracking down to the keyword level, as well as separate campaigns for the Content Network, and regular adjustment of bids.

You can learn more strategies for optimizing your Adwords and other PPC Search Engine Advertising at our website: PPC Management