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THE EXPOHOLIC: Helping trade show organizers overcome bad habits, one day at a time.

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 1 person)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

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Rated G. (Control what you see)

 

With a legacy dating back more than 3,000 years, the trade show is still about the purest form of commercial marketing there is. Conferences remain valuable educational formats for tens of millions each year. Combined, trade shows and conferences are a $100+ billion industry.

So why do so many exhibitors and attendees despise attending shows and conferences?

We believe it's because many organizers are dependent (read: addicted) to "tried and true" (read: boring, ineffectual) event formats and marketing. The good news is that this addiction is not an incurable disease.  It can be overcome.

This lens is our attempt at intervention.

Event Marketing Blogs 

Trade Show Marketing Report
The longest-running blog on trade show marketing. Authored by yours truly.
Face2Face
Sue Pelletier's excellent coverage of all things event related. Some marketing, some logistics, some travel. All good.
Expophile
FuelDog's blog on happenings in the trade show industry.
e-venting
Blog covering events related to interactive marketing.
Association, Inc.
Kevin Holland's views on trade associations, including discussion on association-managed events.
High Context Consulting
David Gammel's blog on association use of the internet and knowledge systems, often featuring event-related opinions.
B or Not 2B
David Shaw's look at B2B media, including events.
Asia Business Media
Paul Woodward's Hong Kong-based blog on B2B media in the Far East.
Tradeshow Blues Blog
Often irreverent views of the trade show industry from veteran publisher Jeff Brown.
Tradeshow Startup
An "insider's" look at how the entrepreneur behind the Portable Media Expo got his event up and going.

Today at Trade Show Marketing Report 

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Today at Face2Face 

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Today at EXPO 

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Today at Expophile 

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Today at B or Not 2B Business Media 

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Marketing Books We Recommend 

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Amazon Price: $16.47 (as of 09/06/2008)

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

Amazon Price: $13.57 (as of 09/06/2008)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)

Amazon Price: $31.49 (as of 09/06/2008)

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Amazon Price: $10.85 (as of 09/06/2008)

Blog Marketing

Amazon Price: $18.45 (as of 09/06/2008)

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Amazon Price: (as of 09/06/2008)

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beta1281

About beta1281

Opinionated trade show marketing consultant. Part time mercenary, full time iconoclast. Co-owner of both a coffeehouse and a dog, both of which serve as continuing education vehicles.

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