Launching Your Ezine

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Ezine Launch - Email Newsletter Publishing and Ezine Marketing Made Easy

Ezine marketing and publishing an email newsletter are the most effective methods to grow a loyal following for your work on the Web.

As long as you are passionate and knowledgeable about your subject, and it is one which interests many others, you have all that you need as substrate for publishing an ezine.

This lens introduces you to the concept, and showcases the most critical element for success as an ezine publisher.

If you find the information helpful, please tell a friend.  And leave a comment on the Ezine Launch Guestbook below.

Starting Your Own Ezine 

So you want to start your own ezine. Great. You now need to ask yourself some questions and come up with firm answers.

What are you good at?

Whom are you aiming your ezine at?

What is the purpose behind creating your ezine?

Without definite goals or targets, your ezine will flounder and drift. With a firm objective and a concrete game plan, you can soon be in the big leagues.

Ezine Launch Bookstore 

Stock Trader's Almanac 2010 (Almanac Investor Series)

Amazon Price: $26.37 (as of 12/02/2009) Buy Now

Using Drupal

Amazon Price: $39.28 (as of 12/02/2009) Buy Now

50 Problem-Solving Lessons: The Best from 10 Years of Math Solutions Newsletters

Amazon Price: $17.96 (as of 12/02/2009) Buy Now

Publication Design Workbook

Amazon Price: $16.50 (as of 12/02/2009) Buy Now

Your Ezine Topic - What are you good at? 

Nothing? Think again. Everyone has something they love, which they know well and enjoy doing, which is a hobby or a passion. And that can be the topic of your email newsletter.

It may be something as technical as writing smart Java applets for websites.

Or it may be a more emotional issue like raising children with special needs.

Or it might be mundane (peeling potatoes), esoteric (searching for creatures in outer space) or romantic (choosing honeymoon spots).

Whatever it is, by publishing your ezine on those topics you're good at, you stand the best chance of being successful.

Ezine Launch Gallery 

Another colorful chameleon by Tambako the Jaguar

Another colorful cha...

IMG_0627f by simonsimages

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Chameleon on the branch by Tambako the Jaguar

Chameleon on the bra...

Bloody cub! by Tambako the Jaguar

Bloody cub!

Watching mom... by Tambako the Jaguar

Watching mom...

IMG_9216 by Märcù

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IMG_9206 by Märcù

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IMG_9185 by Märcù

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IMG_9196 by Märcù

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IMG_9193 by Märcù

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automatically generated by Flickr

Get Passionate About Your Ezine 

Find a topic that's your passion. Whatever it may be, it should make you excited, energized, engaged. Choose a topic for your ezine that you are PASSIONATE about, which you ENJOY writing or talking about.

I don't mean you need to be an EXPERT (though being one would be great). You don't even need to know a lot about it. You simply need to be enthusiastic about it.

That positive energy will convey itself to your readers, get them involved and interactive, giving your ezine a spirit and life of its own. So think long and hard before fixing on a subject for your ezine.

Ezine Launch Guestbook 

Please share your tips on ezine marketing and any feedback you'd like to leave about this lens.

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by FionaWalters

I'm an Internet marketer and publish my own email newsletter that I grow through ezine marketing. (more)

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