Ezine Publishing Guide
Know your market. That's the advice anyone will give a beginner about building business. And it applies just as well to publishing your email newsletter.
Once you know who will be reading your publication, you'll have a better idea of what to put in it, how often to publish it, and how best to grow it through ezine marketing.
In this lens, we'll take a look at some of the essential components of identifying your audience and delivering value to it through your ezine.
If you like this lens, please share it with a friend. And leave a comment on the Ezine Subscribers Guestbook below.
Who Will Read Your Ezine?
* the content of your ezine, which will be tailored to meet their needs.
* your marketing efforts, to get your ad or announcement in front of them.
* the products or services you will offer through your ezine.
Try and be as specific as possible. It is best to write down the characteristics of your intended audience.
What interests do they share?
How old are they?
Where do they live?
How much do they earn?
Spend?
On what items?
Email Marketing Bookstore
The Constant Contact Guide to Email Marketing
Amazon Price: $16.47 (as of 01/02/2010) 
E-Mail Marketing For Dummies
Amazon Price: $14.95 (as of 01/02/2010)
The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales
Amazon Price: $16.47 (as of 01/02/2010)
Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Amazon Price: $16.47 (as of 01/02/2010)
Email Marketing: An Hour a Day
Amazon Price: $19.79 (as of 01/02/2010)
What is your ezine's purpose?
Is your ezine a vehicle to advertise your own business to readers? Is it a way to bring them to your website, or request your brochure, or contact you by phone or fax or email?
Is it to announce new additions to your site, or special offers and discounts, or a new product launch? Do you want to instruct and educate (articles, news updates), entertain (jokes, riddles), inspire (quotes, advice) or sell (products, services)?
Your Ezine Content
* what your e-zine is about
* or how well formatted your ezine is
* or that you administer your e-zine excellently
* or that you are the top expert in your area
* or that you have a ezine subscriber list of many thousands
The Most Important Thing About Your E-Zine Is Its CONTENT
With every single ezine issue, you'll be judged harshly by your readers, many of them receiving your e-zine for the first time. And impressing them with exceptionally good content is the only trick in your bag!
Email Newsletter
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Ezine Subscribers Growth Guestbook
Got a great idea to grow your ezine's readership? Please share your ezine marketing tip by leaving a comment.
by FionaWalters
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