Facebook Advertising Guide

*Create And Run a Targeted Facebook Advertising Campaign
*Create a Great Facebook Page or Group For Your Business
*Design Your Facebook Ads
*Create Great Landing Pages
*Create and Advertise Your Events On Facebook
*Advertise Your Facebook Page
*Advertise Using Facebook News Feed
*Create Your Facebook Place
*Create the Facebook Like Button for Your Website or Blog
*Avoid Common (And Costly) Online Advertising Mistakes

Facebook Ads are much better for highly targeted keywords and demographics.

Unlike in Google Adwords where you can use just about any keyword Facebook advertising system allows you to use only the words which are in their database. This ensures that there is real potential behind the keywords that you choose. Facebook keywords are based on interests, activities, favorite books, TV-shows, movies, job titles etc. that Facebook users have listed in their profiles. This ensures that your ads will always have a highly interested audience for your keywords.

For example, if you own a Pilates Studio in New York and want to advertise your lessons to 22-39 old women who like pilates and live in New York, or within a 10 mile radius you can do that using Facebook advertising. Try doing that on Adwords!

Google Adwords doesn't know that much about their user's preferences and therefore can't target them accurately. Facebook on the other hand knows quite a lot about its users.

Better targeting options result Facebook advertising having higher click through rates and conversions than Google Adwords.

Have you ever tried to set-up a Google Adwords account?
If you have, then you know how difficult the process is. The Adwords ad management requires a huge effort in order to use it properly. Facebook advertising system is faster to set up and it is much more user friendly.

A good picture is worth a thousand words. This is one of the most powerful features on Facebook Ads. The ability to use images in your ads on Facebook is a huge advantage over Google Adwords.

Over the last few years Google Adwords has become very expensive. Even the medium popularity keywords are sometimes terribly expensive. For instance at the time of writing this the phrase "email marketing" on Adwords costs $2.63 per click whereas on Facebook the average bid is only $0.78. That's almost 70% less! Generally you can get very good results using Facebook Ads at about a quarter of the cost on Google Adwords.

Facebook Ads are much more cost effective. This is great especially for small businesses trying to do online marketing without a big budget.

Setting up an ad campaign on Facebook is lot less frustrating than Google Adwords. As mentioned earlier you benefit from using pictures in your ads, but you also have more space for your ad descriptions. Adwords allows you to use only 75 characters, whereas you can use a whopping 135 on Facebook! Facebook Ads also allow you to use more restricted words than Adwords in terms of possible copyright issues. You can even use the exclamation mark in your Facebook ads!

The Facebook Advertising Guide will show you how you can create your own Like -buttons and how to use them in your marketing. You will also learn how to use other Facebook Social Plug Ins such as Facebook Badges, Like Boxes, Comments Boxes and Activity Feeds.

This downloadable ebook version of the Facebook Advertising Guide makes it easy for you to follow the step-by-step directions on your computer and implement the steps along the way.
You will have your business page, group or event finished in no time when you follow the steps in the chapters.

Facebook Advertising Guide can be purchased from here:

The Facebook Advertising Guide

Throughout the Facebook Advertising Guide you will find visual Step-by-Step Guides how to do various marketing and advertising operations on Facebook. There are also plenty of real life examples of Facebook advertising projects from real companies.

Facebook Advertising Guide is also available as a softcover book.

The paperback version can be bought from Lulu,
Click here:

The Facebook Advertising Guide Paperback